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Journal of Marketing Research<\/a><\/em>. doi:<a href=https://www.ama.org/"https:////doi.org//10.1177//00222437221151039/" target=\"_blank\" rel=\"noreferrer noopener\">10.1177\/00222437221151039<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing-research///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing Research<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"145939\",\"138953\",\"146880\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"Predicting the Unpredictable: How Sales Managers Can Get Better ROI from Predictive Sales Analytics Tools","post_excerpt":"Organizations increasingly use predictive analytics, but it's not so clear how salespeople can use them to their advantage. A new Journal of Marketing Research study can help managers get more out of these tools.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"predicting-the-unpredictable-how-sales-managers-can-get-better-roi-from-predictive-sales-analytics-tools","to_ping":"","pinged":"","post_modified":"2024-03-13 14:47:37","post_modified_gmt":"2024-03-13 19:47:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=151451","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Sales

Sales—or sales revenue—refers to the dollar amount a company makes during the period under review. Sales volume equals the number of units a business sells during a given period, such as a year or fiscal quarter. The concepts of sales and sales volume interconnect because total sales equal sales volume multiplied by the unit price. For example, if a company sold 1 million units of a product at $2 apiece, the corporate sales volume would be 1 million, yielding periodic sales of $2 million (1 million multiplied by $2). Here you will find a collection of research insights and marketing news articles regarding sales.

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