AMA Event Policies<\/a><\/h4>\n","post_title":"How to Write a Strategic Plan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-write-a-strategic-plan-dec2025","to_ping":"","pinged":"","post_modified":"2025-05-30 16:26:31","post_modified_gmt":"2025-05-30 21:26:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=196193","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163399,"post_author":"168509","post_date":"2024-07-22 09:53:39","post_date_gmt":"2024-07-22 14:53:39","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-effective-presentations\">Effective Presentations<\/h2>\n\n\n\n<p>The ability to deliver an effective presentation is critical in most job functions. This introductory-level course helps learners organize, structure, and create effective presentations that feature slides as a visual aid.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 5 Hours | 24 Modules<\/p>\n\n\n\n<p><strong>$159 for non-members | $129 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Effective Presentations Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//effective-presentations///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognize what makes communication effective<\/li>\n\n\n\n<li>Understand the elements in the communications process<\/li>\n\n\n\n<li>Organize your communications and presentations<\/li>\n\n\n\n<li>Understand PowerPoint graphic rules of thumb<\/li>\n\n\n\n<li>Create an effective summary slide<\/li>\n\n\n\n<li>Describe and employ the four steps of purposeful communication in your presentations<\/li>\n\n\n\n<li>Understand the forecast, present, and echo structure for presentations<\/li>\n\n\n\n<li>Recognize key visual considerations for PowerPoint slides and presentations<\/li>\n\n\n\n<li>Understand how to organize and create PowerPoint presentations<\/li>\n\n\n\n<li>Revise PowerPoint slides to make them more effective<\/li>\n\n\n\n<li>Understand the success factors for face-to-face presentations<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//AMA-PCM-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-143929\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>The ability to deliver an effective presentation is critical in most job functions. This introductory-level course helps learners organize, structure, and create effective presentations that feature slides as a visual aid. Because many organizations use PowerPoint as a way of communicating information, this course offers advice and guidance on the most effective and persuasive uses of PowerPoint, including best practices on word count, graphics, and structure.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Effective Presentations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"effective-presentations","to_ping":"","pinged":"","post_modified":"2025-06-06 09:54:30","post_modified_gmt":"2025-06-06 14:54:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=163399","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193961,"post_author":"149178","post_date":"2025-04-29 18:23:16","post_date_gmt":"2025-04-29 23:23:16","post_content":"\n<p><strong><em>This free event is now available for on-demand registration and access through November 22, 2025. Once registered, the on-demand content will become available.<\/em><\/strong><\/p>\n\n\n\n<p>Brands need local and personalized media relationships to provide advertising expertise on the marketplace and the markets they serve. This nuanced knowledge coupled with high-quality data and media inventory, gives advertisers the precision, scalability, and flexibility to tailor strategies that help connect effectively with audiences.<\/p>\n\n\n\n<p>In this engaging discussion on effective media strategies for reaching local audiences, hear from hear from Spectrum Reach and WG Communications Group about the critical elements needed for success.<\/p>\n\n\n\n<p>You will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you fine tune your strategy for local audiences<\/li>\n\n\n\n<li>What to look for when it comes to inventory <\/li>\n\n\n\n<li>Why to look beyond last touch attribution<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//86012e99-c483-4f37-902e-ef4e0d2e7abd/" target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<\/div>\n","post_title":"How Effective is Your Media Strategy for Reaching Local Audiences?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-effective-is-your-media-strategy-for-reaching-local-audiences","to_ping":"","pinged":"","post_modified":"2025-05-22 16:13:07","post_modified_gmt":"2025-05-22 21:13:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193961","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193840,"post_author":"199978","post_date":"2025-04-28 15:59:43","post_date_gmt":"2025-04-28 20:59:43","post_content":"\n<p>Inter-office conflict is never easy, especially when entire teams feel undervalued or unappreciated. There\u2019s long been a feud between sales and marketing, with teams feeling misaligned on priorities, timelines, and expectations. This disconnect can not only damage organizational performance but can also cause personal grievances that are hard to recover from. <\/p>\n\n\n\n<p>In this members-only webinar, our panel of academic researchers and industry experts will explore the complex relationship and needs of both teams. We\u2019ll discuss the key challenges facing the two departments and common ground for teams to unite on. <\/p>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////vimeo.com//1088519651//8b46bcd449?share=copy\%22>Watch Recording<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-webinar-is-exclusively-for-ama-members\">This Webinar is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Fcommon-ground-uniting-sales-and-marketing-teams-members-only%2F\%22>MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n","post_title":"Common Ground: Uniting Sales and Marketing Teams (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"common-ground-uniting-sales-and-marketing-teams-members-only","to_ping":"","pinged":"","post_modified":"2025-06-10 13:40:17","post_modified_gmt":"2025-06-10 18:40:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193840","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193053,"post_author":"168509","post_date":"2025-04-15 14:52:35","post_date_gmt":"2025-04-15 19:52:35","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"create-a-clear-positioning-statement\">Build Better (and More Effective) GTM Strategies<\/h2>\n\n\n\n<p>This session is designed for early- to mid-career professionals looking to strengthen their product marketing skills and drive more effective, collaborative go-to-market (GTM) strategies. Whether launching a new product, feature, or service, participants will learn to break down internal silos and build cross-functional alignment around a truly customer-centric plan.<\/p>\n\n\n\n<p>Through practical frameworks and team-oriented thinking, attendees will walk away with a clear understanding of how to build and communicate a value proposition, deeply connect with target audiences, and create executable plans that unify sales, marketing, product, and service teams<\/p>\n\n\n\n<p><em><strong>Online | June 24, 2025 | 10:00 a.m. - 12:00 p.m. CT<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-Requisites<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broad understanding of marketing channels, working knowledge of persona development, familiarity with customer experience interviews, and limited understanding of market research. <em>Note: this session is not about creative (visuals, composition), design, or brand.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Clear understanding of WHY a strong GTM strategy is so important (and the impact of not having one)<\/li>\n\n\n\n<li>How to clearly define and articulate the right value proposition<\/li>\n\n\n\n<li>Understanding, relating to, and connecting with your target audience<\/li>\n\n\n\n<li>Develop a clear plan that sales, marketing, product, and service teams can rally around<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Simplify, Align, Launch: Practical Go-to-Market Strategy Development","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"simplify-align-launch-practical-go-to-market-strategy-development","to_ping":"","pinged":"","post_modified":"2025-04-15 15:10:00","post_modified_gmt":"2025-04-15 20:10:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193053","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197690,"post_author":"70575","post_date":"2025-06-17 11:07:42","post_date_gmt":"2025-06-17 16:07:42","post_content":"\n<p>A recent <em>New York Times<\/em> article reported <a href=https://www.ama.org/"https:////www.nytimes.com//2024//11//14//well//obesity-epidemic-america.html/" target=\"_blank\" rel=\"noreferrer noopener\">a troubling statistic<\/a>: three-quarters of U.S. adults are now overweight or obese, highlighting a crisis linked to declining physical activity. Similarly, the World Health Organization reports that over 80% of adolescents and 27% of adults globally fail to meet recommended activity levels. As modern lifestyles grow increasingly sedentary, finding ways to motivate people to stay active is critical.<\/p>\n\n\n\n<p>A <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241303387/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> reveals a surprising solution: anthropomorphizing workout equipment\u2014assigning human-like qualities to objects\u2014can significantly boost exercise motivation. By fostering a sense of companionship, anthropomorphism turns solitary workouts into collaborative experiences. Our research team explores this phenomenon through eight experiments in which participants engaged with either anthropomorphized or standard fitness tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-findings-how-anthropomorphism-boosts-motivation\"><strong>Key Findings: How Anthropomorphism Boosts Motivation<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased Exercise Plans:<\/strong> Participants who anthropomorphize their workout tools plan more ambitious routines and exercise with greater intensity.<\/li>\n\n\n\n<li><strong>Companionship Effect:<\/strong> Imagining fitness tools as teammates makes workouts feel less daunting and more enjoyable.<\/li>\n\n\n\n<li><strong>Enhanced Engagement Beyond Fitness:<\/strong> The motivational benefits extend to educational tools, making learning more engaging.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-works-anthropomorphism-in-practice\"><strong>How It Works: Anthropomorphism in Practice<\/strong><\/h2>\n\n\n\n<p>In one experiment, participants were introduced to a jump rope described as, \u201cHello! I am your workout partner,\u201d while a control group received the standard description, \u201cThis is your workout tool.\u201d Another experiment encouraged participants to imagine their treadmill as a person and describe its personality, creating a \u201cworkout buddy\u201d effect.<\/p>\n\n\n\n<p>When participants anthropomorphized their equipment, they reported feeling less alone during their exercise sessions. The imagined relationship between the individual and the equipment transformed a solitary task into an engaging interaction, much like working out with a friend. In the treadmill study, for instance, participants who imagined the treadmill\u2019s personality not only exercised longer but also pushed themselves harder. These feelings of support and partnership reduced the mental barriers to starting or continuing exercise.<\/p>\n\n\n\n<p>Interestingly, participants also described their anthropomorphized tools as being \u201ccheerleaders\u201d or \u201cencouraging friends\u201d rather than just objects. This framing boosted confidence and increased expectations of success, further reinforcing motivation. By cultivating a sense of collaboration, anthropomorphism redefines the exercise experience, making it less about effort and more about teamwork.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-insights-for-marketers\"><strong>Practical Insights for Marketers<\/strong><\/h2>\n\n\n\n<p>Marketers and product designers can leverage these findings to enhance user engagement. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Human-Like Features:<\/strong> Fitness tools and apps can integrate friendly interfaces, supportive messages, or avatars to foster a sense of partnership.<\/li>\n\n\n\n<li><strong>Collaborative Messaging:<\/strong> Marketing campaigns should emphasize teamwork, using phrases like, \u201cLet\u2019s tackle this together!\u201d to build user trust and motivation.<\/li>\n\n\n\n<li><strong>Targeting Diverse Audiences:<\/strong> Understanding the demographic most likely to benefit from anthropomorphic tools\u2014such as beginners or individuals lacking external support\u2014can refine marketing strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-anthropomorphism\"><strong>Limitations of Anthropomorphism<\/strong><\/h2>\n\n\n\n<p>While anthropomorphism can be effective, its impact is situational and has boundaries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Presence of Real Companions:<\/strong> The motivational boost is less significant when a human workout partner is present.<\/li>\n\n\n\n<li><strong>Inherently Fun Tools:<\/strong> Equipment already perceived as enjoyable (e.g., dance-based workouts) receives less added benefit from anthropomorphic features.<\/li>\n\n\n\n<li><strong>Controlling Framing:<\/strong> Tools framed as strict \u201ccoaches\u201d or \u201csupervisors\u201d can reduce autonomy and diminish enjoyment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-public-health\"><strong>Implications for Public Health<\/strong><\/h2>\n\n\n\n<p>Anthropomorphism\u2019s potential extends beyond fitness, offering applications in education and other self-improvement contexts. By humanizing tools, public health campaigns can create engaging experiences that drive behavioral change.<\/p>\n\n\n\n<p>For instance, educational apps can incorporate friendly, human-like study aids to make learning less intimidating and more enjoyable. Similarly, fitness campaigns targeting inactive populations can emphasize collaboration with anthropomorphic tools to bridge the gap between intention and action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-broader-applications-and-lessons-for-practitioners\"><strong>Broader Applications and Lessons for Practitioners<\/strong><\/h2>\n\n\n\n<p>Consumers should seek out workout tools or apps with well-designed anthropomorphic features to sustain motivation and build long-term commitment. For businesses, investing in anthropomorphic design is a strategic move that enhances consumer well-being and fosters brand loyalty and repeat use.<\/p>\n\n\n\n<p>As physical inactivity and sedentary lifestyles rise globally, stakeholders in public health, marketing, and product design should integrate anthropomorphic elements into their offerings. By doing so, they can help reframe traditionally burdensome tasks as collaborative, enjoyable experiences. Whether tackling fitness or education, the right \u201cpartner\u201d can make all the difference.<\/p>\n\n\n\n\n\n<p><strong>Source:<\/strong> Lili Wang and Maferima Tour\u00e9-Tillery, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241303387/" target=\"_blank\" rel=\"noreferrer noopener\">Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation<\/a>,\u201d <em> <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n\n\n\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","post_title":"Cardio with Mr. Treadmill: How Anthropomorphism Increases Motivation","post_excerpt":"This Journal of Marketing study shows that anthropomorphizing workout tools\u2014giving them human-like qualities\u2014boosts motivation and makes fitness goals more enjoyable and achievable.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cardio-with-mr-treadmill-how-anthropomorphism-increases-motivation","to_ping":"","pinged":"","post_modified":"2025-06-17 11:35:55","post_modified_gmt":"2025-06-17 16:35:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=197690","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":176593,"post_author":"161905","post_date":"2024-11-20 12:36:29","post_date_gmt":"2024-11-20 18:36:29","post_content":"\n<p>Today, quick-hit marketing isn\u2019t enough to drive real growth. You need strategic marketing. Strategic marketing moves beyond short-term goals and aligns every action with the brand\u2019s long-term vision, thereby guaranteeing sustainable success. Let\u2019s unpack what strategic marketing means, why it\u2019s essential, and the key steps you need to implement it effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-strategic-marketing\">What Is Strategic Marketing?<\/h2>\n\n\n\n<p>Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. <\/p>\n\n\n\n<p>Unlike traditional marketing, which chases short-term wins\u2014like holiday sales or one-off promotions\u2014strategic marketing is about creating sustainable growth and loyalty. Think of it this way: while a brand might run seasonal ads to boost immediate sales, a strategic marketer goes deeper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-strategic-marketing-matters\">Why Strategic Marketing Matters<\/h2>\n\n\n\n<p>Strategic marketing is more than a set of tactics\u2014it\u2019s the foundation that drives meaningful growth and resilience. Here\u2019s why embracing a strategic approach is essential for building a brand that lasts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It aligns every action with your vision and mission: <\/strong>Strategic marketing ensures that all efforts support your brand\u2019s core purpose, creating a consistent experience that builds trust and reinforces your identity.<\/li>\n\n\n\n<li><strong>It gives you a competitive edge: <\/strong>A strong strategy differentiates you from competitors, carving out a unique position in the market and establishing your brand as a trusted leader.<\/li>\n\n\n\n<li><strong>It keeps you flexible and ready to adapt: <\/strong>Strategic marketing primes you to respond to shifting trends and evolving customer needs, allowing your brand to stay relevant and resilient.<\/li>\n\n\n\n<li><strong>It builds deep customer loyalty: <\/strong>Strategic marketing fosters loyalty by creating value-driven experiences that turn customers into advocates, helping to grow your brand organically.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-steps-in-the-strategic-marketing-process\">7 Steps In The Strategic Marketing Process<\/h2>\n\n\n\n<p>You need a solid foundation to build a strategic marketing plan that drives sustainable growth. Each step in the process is essential for aligning your marketing efforts with your business goals, understanding your market, and creating a roadmap that delivers lasting value.<\/p>\n\n\n\n<p>Here are the seven essential steps to building an effective strategic marketing plan:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-market-research-and-situation-analysis\">1. Market research and situation analysis<\/h3>\n\n\n\n<p>A data-driven strategy starts with robust market research and situation analysis. This step involves understanding your customer\u2019s needs, mapping your competitive landscape, and identifying trends that could impact your positioning. <\/p>\n\n\n\n<p>Through surveys, focus groups, competitor analysis, and customer feedback, you gather insights that ground your strategy in reality rather than assumptions.<\/p>\n\n\n\n<p>For example, say you\u2019re launching a plant-based snack. Market analysis might show younger consumers want sustainable options with bold flavors. That insight lets you tailor messaging to highlight taste and eco-friendliness, meeting actual demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-mission-statement-goals-and-objectives\">2. Mission statement, goals, and objectives<\/h3>\n\n\n\n<p>Your mission statement is your brand\u2019s guiding principle. It should clearly express what you stand for and how you aim to impact the market. <\/p>\n\n\n\n<p>Goals and objectives bring this vision to life, giving your team a set of specific, measurable targets to work toward. This clarity ensures that each action is purpose-driven and supports broader business outcomes.<\/p>\n\n\n\n<p>For example, consider a fitness brand with a mission to \u201cempower healthier lifestyles.\u201d Instead of setting vague goals, they might aim to double their market share within five years. Supporting objectives could include opening new regional stores, increasing app downloads, or improving customer retention by 20% annually. These measurable targets create a clear path forward, helping the team focus on results that move the needle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-target-audience-segmentation\">3. Target audience segmentation<\/h3>\n\n\n\n<p>Audience segmentation allows you to communicate effectively by targeting specific customer groups with tailored messages. <\/p>\n\n\n\n<p>By analyzing demographics, buying behaviors, lifestyle choices, or values, you can create segments that help you deliver the right message to the right people, maximizing impact and relevance.<\/p>\n\n\n\n<p>For example, a beauty brand could target older customers with anti-aging products, while eco-friendly packaging attracts younger, sustainability-focused consumers. This tailored messaging can help maximize your impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-value-proposition-and-brand-positioning\">4. Value proposition and brand positioning<\/h3>\n\n\n\n<p>Your value proposition is your brand\u2019s promise\u2014why customers should choose you over the competition. <\/p>\n\n\n\n<p>Positioning, however, is how you communicate this value in a way that resonates. Together, these elements clarify your brand\u2019s unique benefits and create a distinct place in the customer\u2019s mind.<\/p>\n\n\n\n<p>For example, if you\u2019re a tech company offering \u201csecure, reliable cloud storage,\u201d your value proposition is security and dependability. <\/p>\n\n\n\n<p>Your positioning might highlight that you\u2019re the safest choice for businesses prioritizing data protection. You could reinforce this message with customer testimonials, case studies, and security certifications. This would help build trust, especially with customers who prioritize data protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-marketing-mix-4-ps\">5. Marketing mix (4 Ps)<\/h3>\n\n\n\n<p><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//the-four-ps-of-marketing///">The marketing mix<\/a>\u2014product, price, place, and promotion\u2014frames how you deliver value to customers. Each element must support your overall strategy and brand positioning, creating a cohesive experience that meets customer expectations and sets you apart.<\/p>\n\n\n\n<p>For example, a premium coffee brand may use the 4 Ps to reinforce its positioning as a high-quality, artisanal product. The product is meticulously sourced, highlighting origin and quality; the price is slightly higher to signal premium value; the place is carefully chosen\u2014upscale grocery stores or coffee boutiques; and promotion emphasizes the craft and story behind the coffee beans. This blend ensures customers perceive the brand as high-end, aligning with their expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-implementation-of-marketing-strategy\">6. Implementation of marketing strategy<\/h3>\n\n\n\n<p>A <a href=https://www.ama.org/"https:////www.ama.org//topics//marketing-strategy///">strategy only succeeds<\/a> if it\u2019s implemented effectively. Implementation involves translating plans into action with organized resources, clear timelines, and defined team roles. Every team member should understand their responsibilities, timelines, and KPIs to execute the plan efficiently and maintain accountability.<\/p>\n\n\n\n<p>For example, for a product launch, responsibilities might be split across departments \u2014 marketing oversees pre-launch promotions, sales manages retail partnerships, and customer service prepares for inquiries.<\/p>\n\n\n\n<p>With clear deadlines and metrics in place (such as reaching 1,000 pre-orders by launch day), each team knows exactly what\u2019s expected. This structure keeps the project on track, ensuring smooth execution and achieving key milestones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-monitoring-and-evaluation\">7. Monitoring and evaluation<\/h3>\n\n\n\n<p>Strategic marketing is an ongoing process, and regular monitoring is essential for refining and optimizing your approach. Use key performance indicators (KPIs) to track results and analyze data to understand what\u2019s working\u2014and what isn\u2019t. <\/p>\n\n\n\n<p>Evaluating outcomes helps you adapt your strategy over time, keeping it aligned with your goals and responsive to market changes.<\/p>\n\n\n\n<p>For example, a retailer launching a new loyalty program might track metrics like sign-up rates, customer engagement, and retention. If engagement is low, they can analyze customer feedback to tweak program benefits or improve communications.<\/p>\n\n\n\n<p>Continuous monitoring allows the brand to pivot and make adjustments that increase the program\u2019s effectiveness, keeping customers engaged and driving long-term value. Focusing on these foundational steps can help you develop a strategy that drives growth and creates a lasting connection with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moving-forward-with-strategic-marketing\">Moving Forward with Strategic Marketing<\/h2>\n\n\n\n<p>Now\u2019s the time to shift from quick wins to a strategy that drives lasting growth. Focus on aligning every campaign with your brand\u2019s mission, clarifying your positioning, and building customer loyalty. Make strategy the backbone of your marketing\u2014and watch the results compound.<\/p>\n\n\n\n<p>Need support? Join the AMA to access the <a href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">tools, insights, and expert training<\/a> you need to power up your strategic approach.<\/p>\n","post_title":"What is Strategic Marketing? Definition, Importance, and Key Components","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-is-strategic-marketing-definition-importance-and-key-components","to_ping":"","pinged":"","post_modified":"2024-12-20 06:10:38","post_modified_gmt":"2024-12-20 12:10:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=176593","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174021,"post_author":"161905","post_date":"2024-10-24 12:07:21","post_date_gmt":"2024-10-24 17:07:21","post_content":"\n<p>A <strong>winning marketing strategy<\/strong> is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual campaigns and aligns every effort with your business goals to maximize ROI. Without a clear, data-driven approach, your marketing risks falling flat.<\/p>\n\n\n\n<p>But before we break down how to write a marketing strategy, let\u2019s clarify what a marketing strategy actually involves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-marketing-strategy\">What is a Marketing Strategy<\/h2>\n\n\n\n<p>A marketing strategy is a long-term blueprint that outlines how your business creates and delivers value to its customers. Instead of zooming in on the day-to-day execution of marketing campaigns, it serves as a strategic guide, steering all marketing efforts toward your broader business objectives.<\/p>\n\n\n\n<p>A well-thought-out <strong>strategy<\/strong> will help you reach the right audience with the right message at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-marketing-strategy\">Types of Marketing Strategy<\/h2>\n\n\n\n<p>When discussing types of marketing strategies, consider <a href=https://www.ama.org/"https:////michiganscouting.org//wp-content//uploads//2017//11//The-Ansoff-Matrix.pdf/">Ansoff/u2019s Matrix<\/a>, a strategic tool that aids businesses in evaluating their growth options. The matrix categorizes four key marketing strategies based on the combination of existing and new products and markets:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-market-penetration-strategy\">1. Market penetration strategy<\/h3>\n\n\n\n<p>A market penetration strategy focuses on boosting product sales in existing markets. It\u2019s the least risky approach, as it doesn\u2019t require new products or market entry. Instead, it aims to increase market share through tactics like promotions, price adjustments, or increased product usage.<\/p>\n\n\n\n<p><strong>Example: <\/strong><a href=https://www.ama.org/"https:////www.google.com//search?client=safari&rls=en&q=ebay&ie=UTF-8&oe=UTF-8\%22>eBay<\/a> used market penetration strategies to regain market dominance. The company reduced seller fees, introduced competitive pricing, and launched targeted advertising to attract more users. They also improved their platform with features like \u201cGuaranteed Delivery\u201d and expanded global shipping. Additionally, eBay introduced loyalty programs like eBay Bucks and acquired competitors like StubHub, driving significant growth in active buyers and sellers by 2020.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-product-development-strategy\">2. Product development strategy<\/h3>\n\n\n\n<p>A product development strategy involves creating new products for existing markets. Although riskier than market penetration, it\u2019s a powerful way to meet evolving customer needs and stay competitive by introducing innovations.<\/p>\n\n\n\n<p><strong>Example:<\/strong> <a href=https://www.ama.org/"https:////www.netflix.com///">Netflix transitioned from a DVD rental service to a global streaming platform in 2007, driven by consumer science and data-driven testing to boost engagement and retention. Their focus on personalization through AI and the introduction of original content like \"House of Cards\" helped attract and retain subscribers, fueling the company's growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-market-development-strategy\">3. Market development strategy<\/h3>\n\n\n\n<p>A market development strategy seeks to sell existing products in new markets. This strategy carries moderate risk, as it requires adapting to new customer needs, behaviors, and competition in different geographic or demographic areas.<\/p>\n\n\n\n<p><strong>Example:<\/strong> <a href=https://www.ama.org/"https:////www.canva.com/">Canva initially targeted small business owners and individuals seeking a simpler design tool. Recognizing the potential in the education sector, Canva launched \"Canva for Education,\" a product tailored to educators and students. Through targeted marketing campaigns, Canva successfully expanded its user base and established itself as a key player in the education industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-diversification-strategy\">4. Diversification strategy<\/h3>\n\n\n\n<p>A diversification strategy involves launching new products in new markets, making it the riskiest strategy. However, if successful, it can unlock new revenue streams and significant growth opportunities.<\/p>\n\n\n\n<p><strong>Example:<\/strong> <a href=https://www.ama.org/"https:////www.ge.com/">General Electric<\/a> (GE) is a classic example of successful diversification. Originally focused on electrical goods, GE expanded into a wide range of industries, including aeronautics, rail, power plants, gas, and kitchen appliances. By acquiring and developing operations in these sectors, GE significantly broadened its market presence and became a global conglomerate. <\/p>\n\n\n\n<p>Choosing the right strategy depends on your business goals, risk tolerance, and market conditions, but understanding and applying these strategies can help drive long-term success and expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-strategy-vs-marketing-plan\">Marketing Strategy vs. Marketing Plan<\/h2>\n\n\n\n<p>While they are often used interchangeably, a marketing strategy and a <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//what-is-a-marketing-plan///">marketing plan<\/a> are distinct. But, developing marketing strategies and plans are both essential for seizing market opportunities and fueling sustainable growth.<\/p>\n\n\n\n<p>A marketing strategy outlines the long-term vision, including your brand's value proposition, key goals, and market positioning. For example, if you're launching a new coffee shop, your strategy might position the brand as a cozy, community-focused caf\u00e9 that offers premium, locally sourced coffee at an affordable price.<\/p>\n\n\n\n<p>A marketing plan, on the other hand, details the specific actions and tactics needed to execute the strategy. This could include hosting local events, running social media ads, and offering loyalty programs. Developing a strategic marketing plan includes defining timelines, responsibilities, and budgets to bring the strategy to life effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-a-marketing-strategy-essential\">Why is a Marketing Strategy Essential?<\/h2>\n\n\n\n<p>Designing an effective marketing strategy is vital to your company\u2019s success and fulfills a number of crucial functions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Aligns marketing with business goals:<\/strong> A clear marketing strategy, supported by effective marketing guidelines, keeps your team focused on the long-term objectives of your business, ensuring that every marketing action contributes to those goals.<\/li>\n\n\n\n<li><strong>Targets the right audience:<\/strong> By identifying and understanding your target audience, a comprehensive marketing strategy helps you tailor your messaging to resonate with potential customers who are most likely to engage with your brand.<\/li>\n\n\n\n<li><strong>Ensures consistent branding:<\/strong> A strategy allows you to maintain consistency in your brand's voice, visuals, and messaging across all marketing channels, which builds trust and recognition with your audience.<\/li>\n\n\n\n<li><strong>Optimizes resources and budget:<\/strong> With a strategic marketing strategy in place, you can allocate your marketing budget and resources more efficiently, focusing on the channels and tactics that will yield the highest return on investment (ROI).<\/li>\n\n\n\n<li><strong>Provides measurable results:<\/strong> A marketing strategy defines key performance indicators (KPIs) and metrics, allowing you to track the effectiveness of your marketing efforts and adjust your approach based on data-driven insights.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide-to-developing-a-marketing-strategy\">Step-by-Step Guide to Developing a Marketing Strategy<\/h2>\n\n\n\n<p>So, how do managers create a marketing strategy? Creating a comprehensive marketing strategy requires a clear, structured approach that aligns with your business goals and delivers measurable results. <\/p>\n\n\n\n<p>Here is a step-by-step guide that outlines how to create a marketing strategy for long-term success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-conduct-market-research\">Step 1: Conduct market research<\/h3>\n\n\n\n<p>Market research is essential for developing an effective marketing strategy. It helps you understand your industry, target audience, competitors, and emerging trends. <\/p>\n\n\n\n<p>To conduct thorough market research, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your objectives:<\/strong> Clarify what you want to achieve with your research, whether it\u2019s understanding customer preferences or assessing competitors.<\/li>\n\n\n\n<li><strong>Gather data:<\/strong> Use qualitative and quantitative methods, including surveys, interviews, and industry reports, to collect relevant information.<\/li>\n\n\n\n<li><strong>Analyze competitors:<\/strong> Evaluate competitors\u2019 strengths and weaknesses to identify gaps where your business can differentiate itself.<\/li>\n\n\n\n<li><strong>Identify trends:<\/strong> Stay informed about industry trends that could impact your business by following relevant publications and market analyses.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A company entering the fitness market might research customer preferences for at-home workouts and assess competitor offerings to uncover opportunities for a unique product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-set-clear-marketing-objectives\">Step 2: Set clear marketing objectives<\/h3>\n\n\n\n<p>After gathering insights, define your marketing objectives that align with your business goals. Ensure these objectives are SMART:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific:<\/strong> Clearly articulate what you want to achieve.<\/li>\n\n\n\n<li><strong>Measurable:<\/strong> Establish criteria to measure progress.<\/li>\n\n\n\n<li><strong>Achievable:<\/strong> Ensure objectives are realistic based on available resources.<\/li>\n\n\n\n<li><strong>Relevant:<\/strong> Align objectives with overall business strategies.<\/li>\n\n\n\n<li><strong>Time-bound:<\/strong> Set deadlines for achieving each objective.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> If your goal is to increase revenue by 20% over the next year, a marketing objective could be to boost website traffic by 30% and improve conversion rates by 15% through targeted content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-identify-your-target-audience-and-create-buyer-personas\">Step 3: Identify your target audience and create buyer personas<\/h3>\n\n\n\n<p>Understanding your target audience allows you to create messages that resonate. <\/p>\n\n\n\n<p>To develop detailed buyer personas to represent your ideal customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research demographics:<\/strong> Gather information about age, gender, income, and education.<\/li>\n\n\n\n<li><strong>Analyze psychographics:<\/strong> Explore interests, attitudes, and lifestyles.<\/li>\n\n\n\n<li><strong>Create buyer personas:<\/strong> Develop personas that reflect your ideal customers' profiles.<\/li>\n\n\n\n<li><strong>Refine your personas:<\/strong> Continuously update personas based on new data and insights.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> For a skincare brand, create personas like \"Eco-conscious Emma,\" who values sustainable products, and \"Busy Mom Maria,\" who seeks quick, effective solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-craft-your-unique-value-proposition-uvp\">Step 4: Craft your unique value proposition (UVP)<\/h3>\n\n\n\n<p>Your unique value proposition (UVP) differentiates your product or service. It should clearly communicate the unique benefits and reasons customers should choose your brand. <\/p>\n\n\n\n<p>To craft your UVP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify key benefits:<\/strong> Determine how your product solves customer problems or fulfills needs.<\/li>\n\n\n\n<li><strong>Analyze competitors:<\/strong> Assess what makes your product stand out from the competition.<\/li>\n\n\n\n<li><strong>Articulate your UVP:<\/strong> Develop a clear and compelling UVP statement.<\/li>\n\n\n\n<li><strong>Incorporate feedback:<\/strong> Test your UVP with your target audience and refine it based on their responses.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A meal delivery service might emphasize convenience, fresh ingredients, and customizable options in its UVP, clearly showing how it saves customers time and promotes healthier eating.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-develop-the-marketing-mix-4-ps\">Step 5: Develop the marketing mix (4 Ps)<\/h3>\n\n\n\n<p>The marketing mix\u2014often referred to as the 4 Ps (Product, Price, Place, and Promotion)\u2014is essential for successfully implementing your marketing strategy. This framework ensures your product is positioned correctly, priced appropriately, distributed efficiently, and promoted effectively to reach your target audience. <\/p>\n\n\n\n<p>Here's how to approach each component:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product:<\/strong> Define the key features, benefits, and differentiators of your product. What makes it stand out in the market, and how does it solve your customer\u2019s problems better than alternatives?<\/li>\n\n\n\n<li><strong>Price:<\/strong> Determine your pricing strategy based on customer value and market competition. Are you positioning your product as a premium offering, or do you plan to compete on affordability?<\/li>\n\n\n\n<li><strong>Place:<\/strong> Decide where your product will be sold and how it will reach your customers. Will it be available in physical stores, online, or through a direct sales model?<\/li>\n\n\n\n<li><strong>Promotion:<\/strong> Identify the marketing channels and tactics you'll use to build awareness and generate sales. This can include content marketing, social media campaigns, influencer collaborations, and more.<\/li>\n<\/ul>\n\n\n\n<p>By developing a solid marketing mix, you ensure that your product is well-positioned in the market, effectively priced, and promoted through the right channels, giving your strategy the best chance for success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementation-and-execution-of-the-marketing-strategy\">Implementation and Execution of the Marketing Strategy<\/h2>\n\n\n\n<p>Once you have developed your marketing strategy, the next step in our marketing strategy guide is to implement and execute the strategy effectively. <\/p>\n\n\n\n<p>This phase involves creating a detailed action plan, allocating resources, and monitoring performance to ensure that your strategy achieves its intended goals. <\/p>\n\n\n\n<p>Here\u2019s how to navigate this critical phase:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-create-a-detailed-marketing-action-plan\">Step 6: Create a Detailed Marketing Action Plan<\/h3>\n\n\n\n<p>An effective marketing action plan translates your strategy into specific activities and tasks. To create this plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop a timeline:<\/strong> Create a timeline that includes key milestones, deadlines, and launch dates for various marketing initiatives. This helps keep your team on track and accountable.<\/li>\n\n\n\n<li><strong>Assign responsibilities:<\/strong> Clearly define roles and responsibilities for team members involved in executing the marketing strategy. This ensures everyone knows their tasks and can collaborate effectively.<\/li>\n\n\n\n<li><strong>Allocate a budget:<\/strong> Determine the budget for each marketing activity and allocate resources accordingly. This helps ensure that you stay within your financial constraints while maximizing your marketing impact.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> For a new product launch, your action plan might include a timeline for social media teasers, influencer partnerships, and a launch event. Assign responsibilities to team members for content creation, ad placement, and event coordination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-7-monitor-and-measure-performance\">Step 7: Monitor and Measure Performance<\/h3>\n\n\n\n<p>To ensure the success of your <a href=https://www.ama.org/"https:////www.ama.org//topics//marketing-strategy///">marketing strategy<\/a>, you need to monitor its performance regularly. This involves tracking key performance indicators (KPIs) and metrics to evaluate the effectiveness of your efforts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define KPIs:<\/strong> Establish relevant KPIs that align with your marketing objectives. Common KPIs include website traffic, conversion rates, customer acquisition costs, and return on investment (ROI).<\/li>\n\n\n\n<li><strong>Use analytics tools:<\/strong> Leverage marketing analytics tools to collect data and monitor performance across different channels. This allows you to gain insights into customer behaviors and campaign effectiveness.<\/li>\n\n\n\n<li><strong>Analyze results:<\/strong> Regularly review the data to assess what\u2019s working and what\u2019s not. Identify trends and patterns that can inform adjustments to your strategy.<\/li>\n\n\n\n<li><strong>Adjust your strategy:<\/strong> Based on your performance analysis, make data-driven adjustments to optimize your marketing efforts. This may involve refining messaging, reallocating the budget, or changing promotional tactics.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> After launching a new email marketing campaign, you might track open rates, click-through rates, and conversions. If the open rates are low, you could test different subject lines or send times to improve engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Moving forward, focus on finalizing your marketing action plan by detailing tasks and assigning roles, ensuring that your budget supports high-impact initiatives. <\/p>\n\n\n\n<p>Consistently monitor your performance through analytics to assess key metrics, and remain flexible to adjust your strategy as market dynamics and consumer preferences shift. <\/p>\n\n\n\n<p>By following this marketing strategy process, you'll enhance your marketing strategy's effectiveness and set your business up for long-term growth and success.<\/p>\n","post_title":"How to Develop an Effective Marketing Strategy: A Step-by-Step Guide to Strategic Marketing Planning","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-develop-an-effective-marketing-strategy","to_ping":"","pinged":"","post_modified":"2024-12-20 06:08:29","post_modified_gmt":"2024-12-20 12:08:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=174021","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Strategy & Planning

Strategy and Planning focuses on the “why” of marketing. This domain includes the foundational yet ongoing work of creating and enacting a plan to identify, reach and engage with a target market. Every marketer has to consider their role in a customer’s journey and how achieving marketing goals across individual campaigns supports greater business objectives.

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