Established in 1937, the American Marketing Association (AMA) has consistently upheld a dedication to advancing excellence in marketing. In 1981, this commitment led to the creation of Alpha Mu Alpha, the national marketing honorary for eligible undergraduate (juniors and seniors), graduate and doctoral marketing students, along with marketing faculty.
Alpha Mu Alpha recognizes outstanding scholastic achievement on a highly competitive basis. This recognition program was meticulously designed by a selected advisory committee of marketing educators backed by the AMA.
Alpha Mu Alpha Membership
Membership status in Alpha Mu Alpha is open to individuals enrolled in or teaching at an accredited institution. AMA membership and involvement with a recognized AMA chapter is not required. Please note the costs associated with Alpha Mu Alpha induction for undergraduate students varies for AMA members and non-members.
Eligible marketing students and faculty members, meeting the required standards, are nominated by their respective faculty advisor, colleague, and/or administrator.
Eligibility and Costs
Individuals meeting the requirements below are eligible for nomination by their AMA faculty advisor (or a tenured marketing faculty for those universities without an AMA collegiate chapter). Acceptance will include an honor cord (subject to change) and customized certificate delivered digitally to the advisor to distribute to inductees.
Eligibility: All marketing students holding junior or senior classification (including marketing majors and minors) and a minimum overall G.P.A. of 3.25.
Nominators should confirm classification based on their individual institution’s definition of junior/senior status.
Students who demonstrate academic excellence, contributions, and/or achievements as it relates to their AMA Chapter and/or the marketing field. For institutions that do not have a marketing major, students with a GPA of 3.25 demonstrating excellence in their marketing-related field can be nominated.
Pricing:
AMA Collegiate Members: $40 per inductee
- Includes honor cord* and customized certificate (delivered digitally)
Non-AMA Collegiate Members: $60 per inductee
- Includes honor cord* and customized certificate (delivered digitally) and AMA Collegiate Membership
- Collegiate membership invite will be sent via email once payment is received
*Subject to change
Eligibility: All students who have completed at least two semesters in a master’s level program concentrating in marketing. A concentration is considered a minimum of two graduate marketing courses beyond the core graduate courses.
Students who demonstrate academic excellence, contributions, and/or achievements as it relates to their AMA Chapter and/or the marketing field.
Pricing:
$50 per inductee
- Includes honor cord* and customized certificate (delivered digitally)
*Subject to change
Eligibility: All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.
Students who demonstrate academic excellence, contributions, and/or achievements as it relates to their AMA Chapter and/or the marketing field.
Pricing:
$50 per inductee
- Includes honor cord* and customized certificate (delivered digitally).
*Subject to change
Eligibility: A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, with at least five years of experience in the marketing field and/or marketing instruction.
Nominators of faculty members will be asked to include their nominee’s present achievements as denoted by their degrees, rank, publications, high standards of scholarship maintained in classes or research work, honors and membership in marketing associations, including the AMA.
Pricing:
$50 per inductee
- Includes honor cord* and customized certificate (delivered digitally)
*Subject to change
Nominees cannot self-nominate themselves for Alpha Mu Alpha, and will be rejected.
Alpha Mu Alpha Nomination Submission Process
The Alpha Mu Alpha nomination form will ask for the following information:
- Nominee name and information
- Justification for each nomination (50 words max per nominee)
- Attestation that the information provided is accurate and that GPA/academic completion requirements have been confirmed
Alpha Mu Alpha Nomination Process
- Step 1: Nominator fills out nomination form
- Step 2: Nomination form is received and processed by AMA Collegiate Communities team
- Step 3: Payment collected either from Institution or Individual Nominee
- Step 4: Order information relayed on to vendor for fulfillment and shipping
- Deadline for Fall 2025 nominations: November 2, 2025
- Nominations will be accepted after November 2, 2025, but materials may not arrive in time for ceremonies/graduation.
- Important Note: The average timeline from nomination submission to materials arriving on campus is 4-5 weeks.
- International Shipping is not guaranteed to arrive within the 4-5 week shipping estimate listed above. Please plan accordingly and anticipate longer delivery timelines.