AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Emotional Intelligence for Managers","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"emotional-intelligence-for-managers","to_ping":"","pinged":"","post_modified":"2025-05-21 14:26:38","post_modified_gmt":"2025-05-21 19:26:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=187409","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":187326,"post_author":"168509","post_date":"2025-03-03 12:24:32","post_date_gmt":"2025-03-03 18:24:32","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-leadership-for-women-in-business\"><strong>Certificate in Leadership for Women in Business<\/strong><\/h2>\n\n\n\n<p>This certificate explores both the social and psychological mechanisms that create challenges that professional women often face. Alongside commentary from women leaders, the material also provides concrete and data-driven recommendations for advancing in your career. <\/p>\n\n\n\n<p class=\"has-small-font-size\">Intermediate | Certificate Program | 23 hours<\/p>\n\n\n\n<p><strong>$529<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//6//certificate-in-creativity-and-innovation/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Hosted by MindEdge. You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Nearly half of all working adults are women, and women now make up the majority of students pursuing undergraduate and graduate degrees. Despite these indications that they have the skills and education to be leaders in the workforce, women are still underrepresented in many areas, and the persistent wage gap demonstrates that their work is often undervalued. This certificate explores both the social and psychological mechanisms that create challenges that professional women often face. <\/p>\n\n\n\n<p>Alongside commentary from women leaders, the material also provides concrete and data-driven recommendations for advancing in your career. The courses in the certificate introduce key concepts and practices that all successful business people should be familiar with, thereby serving as a general introduction to topics like leadership, management, communication, work-life balance, networking, negotiation, and body language.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//5066//certificate-in-leadership-for-women-in-business/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will help women business leaders learn how to read body language cues and use them to exude both strength and warmth. It considers the role and impact of gender stereotypes in nonverbal communication and explains how facial expressions, hand gestures, body movements, and eye contact can be used in various business situations like negotiations. The course also addresses cross-cultural body language and explores the role of body language in virtual communication.<\/p>\n\n\n\n\n\n<p>This general awareness course will assess the representation of women in various domains, including sports, politics, education, STEM fields, pink-collar jobs, and managerial positions. We will also review challenges that many working women face, as well as strategies for addressing those challenges both as an individual and from an organizational perspective. The course concludes with a brief review of milestones in the history of women in the workplace and an assessment of some ways that better representation of women can benefit businesses.<\/p>\n\n\n\n\n\n<p>Leaders are people who can change the thoughts, attitudes, and behaviors of the people around them. Successful organizations must have leaders who take them in the right direction. While not all leaders are managers or even occupy positions of authority, managers are often leaders for the employees who report to them. While companies with more women in leadership positions tend to see benefits to their bottom line, gender stereotypes and biases can make it difficult for women to become recognized as leaders and to advance into managerial or executive positions at work. This course reviews various qualities of leaders and styles of leadership and management. It also reviews common managerial challenges and introduces techniques, strategies, and best practices to overcome those obstacles.<\/p>\n\n\n\n\n\n<p>The course will provide a general overview for effective communication at work. Learners will review tips and strategies for communicating with small and large groups, being heard in meetings, projecting confidence, and more\u2014especially as these concepts apply to women. This course also considers communication in the context of public speaking, and discusses the importance of understanding the audience, preparing for a presentation, using visual aids appropriately, and more. Learners will be able to identify criticisms of, and biases toward, women speakers, and the course introduces strategies for how to counteract them.<\/p>\n\n\n\n\n\n<p>Everyone finds that their life is unbalanced from time to time. If left unaddressed, that lack of balance can cause stress, decreased productivity, and even health problems. Stereotypes and expectations about what matters to women can exacerbate work-life balance challenges. This course explores the importance of prioritizing things that matter to you, both at work and at home, and introduces techniques that can help individuals and organizations make work-life balance possible.iases toward, women speakers, and the course introduces strategies for how to counteract them.<\/p>\n\n\n\n\n\n<p>Making meaningful connections can be critical to professional success. Although many find networking to be difficult, it is a learned skill that can improve with technique and practice. This course introduces techniques and strategies for networking, finding mentors, and attracting sponsors, as well as common anxieties and obstacles that people face when trying to expand their professional connections. It highlights the ways that networking can be both particularly difficult and especially important for women in business.<\/p>\n\n\n\n\n\n<p>This course defines negotiation and reviews the importance of advocating for yourself and your interests. Because negotiation tends to be characterized in a stereotypically masculine way, this course considers some of the challenges that women tend to face when negotiating. The course reviews key negotiation concepts such as BATNA and ZOPA as well as common negotiation mistakes and the five stages of the negotiation process. The course-takers will also engage in negotiation scenarios for opportunities to prepare for common situations they may encounter.<\/p>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Leadership for Women in Business","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-leadership-for-women-in-business","to_ping":"","pinged":"","post_modified":"2025-06-06 07:09:55","post_modified_gmt":"2025-06-06 12:09:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=187326","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":135459,"post_author":"109914","post_date":"2025-01-24 10:52:46","post_date_gmt":"2025-01-24 16:52:46","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-stakeholders-through-listening\">Managing Stakeholders Through Listening<\/h2>\n\n\n\n<p>Implement the different levels of listening and experience the value of \u201cflipping the script\u201d with the key stakeholders.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 2 Hours | 9 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Managing Stakeholders Through Listening on-demand training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//managing-stakeholders-through-listening///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Listening<\/span> <span class=\"lozenge\">Stakeholder Management<\/span> <span class=\"lozenge\">Customer Engagement<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insights into the strengths and challenges of building and using listening skills<\/li>\n\n\n\n<li>Learn the four core competencies for listening to Customers & Stakeholders<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115977\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>As marketers, our world revolves around people - understanding the customer, user, prospects, employee and internal stakeholder experiences. Not only does each audience group look at things differently, but each person within that audience is unique. So, how can we truly understand this wide array of perspectives and effectively communicate what is most important to them?<\/p>\n\n\n\n<p>Enter the art of Listening. Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer's needs and their ultimate objectives. This course will take you on a journey to understand how to implement the different levels of listening and experience the value of \u201cflipping the script\u201d with the key stakeholders you engage with as a marketer.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-9-modules\">9 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Get in the right mindset for the course by thinking about your own experiences and why listening should be at the forefront in managing relationships.<\/p>\n\n\n\n\n\n<p>Reframe your perspective of who your customer is and what that means in building and developing relationships.<\/p>\n\n\n\n\n\n<p>Consider how you listen while gaining a high-level understanding of the 4 different competencies of listening before going deeper into each one.<\/p>\n\n\n\n\n\n<p>Learn how to listen with your whole body and demonstrate that you are engaged and present in the conversation.<\/p>\n\n\n\n\n\n<p>Learn how to listen to understand your client's perspective and the context of the situation.<\/p>\n\n\n\n\n\n<p>Learn how to listen for structure and the elements of the conversation to help you better frame the conversation and your responses.<\/p>\n\n\n\n\n\n<p>Learn the 3 steps of having an adaptive conversation to listen at the deepest level.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor-s\"><strong>Meet Your Instructor<\/strong>s<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-medium is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//11//Mark-L.-Vincent-Headshot.jpg?resize=255,300\%22 alt=\"\" class=\"wp-image-109588\" style=\"aspect-ratio:1;object-fit:cover;width:250px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mark-l-vincent\">Mark L. Vincent<\/h3>\n\n\n\n<p>Mark facilitates Maestro-level leaders, teaches introductory and core competencies courses for those seeking a professional credential and authored the book: Listening Helping Learning: Core Competencies of Process Consulting. His accumulated experience includes more than thirty-five years of pioneering various approaches to leadership and organizational capacity-building, entrepreneurship, interim executive leadership, CEO peer-based advising, and professional development and credentialing. His focus on a process approach to helping organizations and leaders live their mission has led to successful adaptive change initiatives with more than 800 clients across varied domestic and international marketplaces.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-medium is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//11//Jennifer-Miller-Headshot.jpg?resize=300,200\%22 alt=\"\" class=\"wp-image-109587\" style=\"aspect-ratio:1;object-fit:cover;width:250px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jennifer-miller\">Jennifer Miller<\/h3>\n\n\n\n<p><strong>Chief Marketing Officer and Owner of Strategically Connected<\/strong><\/p>\n\n\n\n<p>Jennifer is a Fractional Chief Marketing Officer and Owner of Strategically Connected. She has managed and built both sales and marketing teams from the ground up and believes that people are the core of driving change and growth in organizations and processes. Her passion for supporting companies to build scalable processes has impacted many organizations over the years, one of which received the honor of the #1 Fastest-Growing Technology company in Austin and #86 on the 2019 Inc 5000 list. In addition, the range of experience Jennifer holds in both small startup and Fortune 100 companies have given her both scalable and strategic insight into how to build an organization\u2019s brand. Jennifer believes that every problem is \u201cfigureoutable\u201d and she strives to help bring simplicity to complex situations.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Managing Stakeholders Through Listening","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"managing-stakeholders-through-listening","to_ping":"","pinged":"","post_modified":"2025-05-21 14:28:48","post_modified_gmt":"2025-05-21 19:28:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=135459","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181934,"post_author":"109","post_date":"2025-01-31 13:48:39","post_date_gmt":"2025-01-31 19:48:39","post_content":"\n<p>The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing---including the AI transformation, shifting consumer expectations and unprecedented changes to marketing channels---as well as the skills marketers will need to stay ahead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-highlights\">Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In this age of automation, marketers who want to stay competitive should not lose sight of the importance of \u201chuman\u201d skills\u2014especially communication, innovation and adaptability.<\/li>\n\n\n\n<li>When it comes to job-specific skills, the largest current competency gaps are in <a href=https://www.ama.org/"https:////www.ama.org//topics//digital-marketing///">digital marketing<\/a>, <a href=https://www.ama.org/"https:////www.ama.org//topics//data-and-analytics///">data and analytics<\/a>, proving ROI and data privacy and compliance. These are areas where marketers are not fully equipped to meet the demands of their roles today.<\/li>\n\n\n\n<li>Marketers report a high level of uncertainty about how skills related to technology and channels will change over the coming years. This volatility is most apparent in <a href=https://www.ama.org/"https:////www.ama.org//topics//artificial-intelligence///">AI, data privacy, <a href=https://www.ama.org/"https:////www.ama.org//topics//search-engine-optimization///">search and <a href=https://www.ama.org/"https:////www.ama.org//topics//social-media///">social media<\/a>.<\/li>\n\n\n\n<li><a href=https://www.ama.org/"https:////www.ama.org//topics//artificial-intelligence///">Gen AI<\/a> is the top rated future skill, with 43% of survey respondents predicting it will become more important in five years.<\/li>\n\n\n\n<li>Data privacy is quickly rising in importance as a skill for marketers, driven by a wave of comprehensive state-based regulations and mounting consumer pressure.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2F2025%2F01%2F31%2F2025-marketing-skills-report\%22>LOGIN AS A MEMBER TO DOWNLOAD<\/a><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-grey-900-color has-text-color has-link-color\">Not a member? <a href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">Explore membership<\/a> or <a href=https://www.ama.org/"https:////resources.ama.org//2025-marketers-skills-report-nm/">enter your details to download the report<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//AMA-Skills-Marketers-Need-2025-And-Beyond.pdf/">Download The Full Report<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-beige-100-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Toolkits.jpg?w=1024\%22 alt=\"\" class=\"wp-image-173357 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-level-up-your-skills-with-the-ama\">Level Up Your Skills With the AMA<\/h2>\n\n\n\n<p>AMA offers training and certificates in the critical skills marketers need to advance and future-proof their careers. You can choose from a variety of in-person and online formats that fit your schedule.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//events///">See All Upcoming Learning<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","post_title":"The Skills Marketers Need in 2025 and Beyond","post_excerpt":" ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2025-marketing-skills-report","to_ping":"","pinged":"","post_modified":"2025-07-01 15:51:34","post_modified_gmt":"2025-07-01 20:51:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=181934","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":160103,"post_author":"146335","post_date":"2024-06-17 17:07:18","post_date_gmt":"2024-06-17 22:07:18","post_content":"\n<h2 class=\"wp-block-heading\" id=\"h-transform-data-into-real-time-strategic-marketing-success\">Transform Data into Real-Time Strategic Marketing Success<\/h2>\n\n\n\n<p>Stay ahead in today's tech-driven market with proactive consumer insights. This whitepaper highlights the shift from reactive feedback to understanding consumer motivations deeply. Discover how to integrate insights into business strategies, optimize ROI, and use advanced survey tools effectively. Learn the importance of continuous, real-time consumer connections to position your brand for market leadership by transforming data into strategic actions that drive success.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa6607&ch=\%22 download>Download<\/a>\n","post_title":"Proactive Consumer Insights for Market Leadership","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"proactive-consumer-insights-for-market-leadership","to_ping":"","pinged":"","post_modified":"2024-06-17 17:07:20","post_modified_gmt":"2024-06-17 22:07:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=160103","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":102343,"post_author":"12","post_date":"2022-06-22 14:25:55","post_date_gmt":"2022-06-22 14:25:55","post_content":"\n<p>Over the last few years of the COVID pandemic, social unrest, political turmoil, and the Great Resignation across the globe, many workplaces have realized the necessity of considering how societal changes affect employee retention and well-being. It is no longer just internally important to involve DEI in the workplace. Now, many consumers demand transparency and various new regulations to publicize diversity statistics have created an urgency when it comes to DEI progress. As the approach to diversity, equity, and inclusion grows, so does the role of leaders within organizations. This has led to the emerging role of DEI leaders. A Chief Diversity Officer is now a common position at leading companies and corporations across the globe.<\/p>\n\n\n\n<h2><a><\/a>The Emerging Role of DEI Leaders in Corporate Leadership<\/h2>\n\n\n\n<p>Many companies in search of change are increasing their recruitment of DEI leaders. Many workplaces are pledging more investment and support into creating more diverse and equitable environments. <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//how-to-hire-for-diversity-equity-and-inclusion///">Hiring for diversity, equity, and inclusion<\/a> is not just a trend. It is a movement toward a more equitable, diverse, and inclusive workforce.<\/p>\n\n\n\n<h3><a><\/a>What is DEI?<\/h3>\n\n\n\n<p>DEI stands for diversity, equity, and inclusion. A wide range of ideas and experiences in any organization is the best way to achieve growth, innovation, and success. In fact, <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//how-dei-efforts-lead-to-better-employee-retention///">DEI efforts lead to better employee retention<\/a>. Employees who are supported and comfortable at their companies will want to continue working for those companies.<\/p>\n\n\n\n<h3><a><\/a>What is a DEI Leader?<\/h3>\n\n\n\n<p>Typically, DEI officers sit in the People or Human Resources (HR) departments. Whether your title is technically \u201cDEI Leader\u201d or not, every business owner should be DEI-competent. This is important for creating spaces and opportunities for people from all different walks of life to be listened to and appreciated within their workplaces. There are several <a href=https://www.ama.org/"https:////blog.onmogul.com//top-100-leaders-in-dei-in-2021/">examples of amazing DEI leaders<\/a> at companies across the country you can look to.<\/p>\n\n\n\n\n\n<h3><a><\/a>DEI Leader Responsibilities<\/h3>\n\n\n\n<ul><li>Understanding the systemic challenges of their employees and community<\/li><li>Welcoming and creating diversity in the workplace<\/li><li>Tackling issues around equity, including policies<\/li><li>Making sure that those who are diverse are welcomed and feel welcomed<\/li><\/ul>\n\n\n\n<h3><a><\/a>Characteristics of Effective DEI Leaders<\/h3>\n\n\n\n<p>The answer when searching for someone to lead your company\u2019s diversity, equity, and inclusion efforts is not to simply hire the nearest woman or BIPOC individual. You want to find someone with expertise in DEI and implementing these efforts.<\/p>\n\n\n\n<h4><a><\/a>Curiosity<\/h4>\n\n\n\n<p>Any good leader is also a learner. A DEI leader needs to be open-minded, curious, and respectful of others. They must be able to learn from the experiences and perspectives of other people who may lead very different lives from theirs. Curiosity means that DEI leaders are proactive, not just reactive. They are constantly looking for ways to improve and move beyond the status quo. They will ensure that the organization is considering the voices and opinions of as many different kinds of people as possible.<\/p>\n\n\n\n<h4><a><\/a>Empathy<\/h4>\n\n\n\n<p>An excellent DEI leader has the desire to not only understand other people\u2019s points of view, but to empathize with them and understand their outlooks. DEI leaders are able to listen without judgment and imagine the world from other viewpoints.<\/p>\n\n\n\n<h4><a><\/a>Humility<\/h4>\n\n\n\n<p>There is no such thing as a DEI leader who will understand all perspectives. An excellent DEI leader will realize this. Self-awareness and humility are key characteristics for any DEI leader. DEI leaders should be aware of their unconscious biases and be able to admit their mistakes.<\/p>\n\n\n\n<h4><a><\/a>Courage<\/h4>\n\n\n\n<p>The job of a DEI leader can be uncomfortable at times. It can be awkward to question the status quo and to implement change. That is why a good DEI leader must be courageous. It will be their job to initiate uncomfortable conversations in order to instigate positive change.<\/p>\n\n\n\n<h2><a><\/a>What is a Chief Diversity Officer?<\/h2>\n\n\n\n<p>At your company, a DEI leader might have the title of Chief Diversity Officer. The <a href=https://www.ama.org/"https:////www.forbes.com//sites//mariaminor//2021//05//03//heres-the-bottom-line-reason-why-companies-need-a-chief-diversity-officer//?sh=5e90135e7bc3\%22>Chief Diversity Officer is in charge of the company\u2019s diversity<\/a>, equity, and inclusion (DEI) programs. According to a\u00a0Russell Reynolds study, the demand for Chief Diversity Officers (CDOs) increased dramatically in the last three years. In fact, more than half (63%) of the S&P 500 appointed or promoted CDOs.<\/p>\n\n\n\n<h2><a><\/a>Tips for DEI Recruitment<\/h2>\n\n\n\n<p>Leadership is not the only place in your company where your commitment to DEI should be evident. Recruitment is one of the strongest paths to change for many companies. It is also important to increase representation on as many teams and departments as possible. The good news is that conversations surrounding DEI hiring are no longer taboo. This makes it easier for systems to evaluate and adjust in order to eliminate bias and open up opportunities for more people.<\/p>\n\n\n\n<p>One of the common struggles of DEI recruitment is the desire to hire more diverse individuals, but an inability to find diverse candidates. Many companies rely on personal referrals from current employees, but if the current employees\u2019 networks are not very diverse, then the hiring will not be diverse.<\/p>\n\n\n\n<p>There are some approaches to DEI recruitment and hiring that you can take. For example, some companies mandate that for every position, at least one diverse candidate is hired. Others assemble a diverse panel of interviewers to share the responsibility of hiring. Other companies measure hiring managers based on the diversity of their hires and the overall workforce.<\/p>\n\n\n\n<h2><a><\/a>How Marketing Professionals Can Support DEI Leaders<\/h2>\n\n\n\n<p>There are several ways that marketing leaders can support CDOs in implementing and expanding their efforts, including:<\/p>\n\n\n\n<ul><li>Partnering with the DEI leader at your organization to demonstrate the impact and importance of DEI efforts<\/li><li>Use KPIs to track the progress of your organization\u2019s DEI efforts<\/li><li>Tout the importance of your partnership both internally and externally and activate other teams in your organization to get on board<\/li><\/ul>\n\n\n\n<h2><a><\/a>The AMA\u2019s Commitment to DEI and DEI Leaders<\/h2>\n\n\n\n<p>The American Marketing Association is dedicated to spearheading the movement towards more <a href=https://www.ama.org/"https:////www.ama.org//dei-diversity-equity-inclusion-marketing///">diversity, equity, and inclusion in the marketing industry<\/a> and beyond. We offer a variety of virtual trainings and events like \u201cThe DEI Imperative: Fundamentals for Marketers\u201d and \u201c<a href=https://www.ama.org/"https:////www.ama.org//events//training-series//decoding-dei-for-marketers///">Decoding DEI for Marketers<\/a>\u201d to spearhead the education and training of marketers in these important areas. Become an AMA member today!<\/p>\n","post_title":"The Emerging Role of DEI Leaders","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-emerging-role-of-dei-leaders","to_ping":"","pinged":"","post_modified":"2024-01-22 13:41:00","post_modified_gmt":"2024-01-22 19:41:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=102343","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":99147,"post_author":"13094","post_date":"2022-04-18 18:29:18","post_date_gmt":"2022-04-18 18:29:18","post_content":"\n<p>Following a two-year pause to inductions during the COVID-19 pandemic, the <a href=https://www.ama.org/"https:////www.amanewyork.org///" target=\"_blank\" rel=\"noreferrer noopener\">American Marketing Association New York<\/a> announced its 2022 inductees to the <a href=https://www.ama.org/"https:////www.marketinghalloffame.org///" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Hall of Fame<\/a>.<\/p>\n\n\n\n<p>This year, the inductees are:<\/p>\n\n\n\n<ul><li>Marc Pritchard, chief brand officer of Proctor & Gamble<\/li><li>Ann Mukherjee, chairman & CEO of Pernod Ricard North America<\/li><li>Bozoma Saint John, former chief marketing officer of Netflix<\/li><li>Antonio Lucio, former chief marketing officer of Facebook, Visa and HP<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//04//MHoF_Logo_Vertical_Color-01.jpg?resize=877,1024\%22 alt=\"\" class=\"wp-image-99150\" width=\"220\" height=\"256\"\/><\/figure><\/div>\n\n\n\n<p>The four inductees will be honored at the 2022 Marketing Hall of Fame induction ceremony on May 3 at The Chocolate Factory in New York City. Inductees at this year's award ceremony will give brief presentations inspired by their careers and offer their perspectives on the future of marketing. <a href=https://www.ama.org/"http:////bit.ly//MHoF2019/" target=\"_blank\" rel=\"noreferrer noopener\">Tickets to the event are available here<\/a>.<\/p>\n\n\n\n<p>\u201cThe Marketing Hall of Fame is back, renewed and refreshed,\u201d says Joanna Seddon, Marketing Hall of Fame co-chair and founder of Presciant Brand Consultancy. \u201cWe are thrilled to honor such a truly outstanding set of marketing innovators.\u201d<\/p>\n\n\n\n<p>Those inducted into the Marketing Hall of Fame are recognized as marketers who \"impact business results; raise the profile of the profession; move marketing forward with breakthrough approaches; promote sustainability; and spearhead diversity, equity and inclusion,\" according to the AMA New York.<\/p>\n\n\n\n<p>The Marketing Hall of Fame has inducted 24 outstanding marketing leaders to date, including:<\/p>\n\n\n\n<ul><li>Yvon Chouinard, founder of Patagonia<\/li><li>Wendy Clark, global CEO of Dentsu<\/li><li>Lee Clow, TBWA\\Worldwide chair<\/li><li>Beth Comstock, vice chair of GE<\/li><li>Seth Godin, author and speaker<\/li><li>Bob Greenberg, founder of R\/GA<\/li><li>John Hayes, former American Express CMO<\/li><li>Jon Iwata, former IBM SVP<\/li><li>Shelly Lazarus, Ogilvy & Mather chairman emeritus<\/li><li>Esther Lee, MetLife EVP and global CMO<\/li><li>Ann Lewnes, CMO of Adobe<\/li><li>Jim Stengel, former global marketing officer at P&G<\/li><li>Keith Weed, former global CMO of Unilever<\/li><\/ul>\n\n\n\n<p>The selection process began last September with an open call for nominations, drawing in over 300 nominees in our most diverse field ever. AMA New York\u2019s <a href=https://www.ama.org/"https:////www.marketinghalloffame.org//the-hall-of-fame//marketing-hall-of-fame-committee///" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Hall of Fame Committee<\/a> evaluated the nominations against the selection criteria and developed a shortlist of the 50 highest-qualified nominees.<\/p>\n\n\n\n<p>The <a href=https://www.ama.org/"https:////www.marketinghalloffame.org//about-honoring-top-marketers///" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Hall of Fame Academy<\/a>, an exclusive body of 300 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, voted on the short list to determine the finalists. A <a href=https://www.ama.org/"https:////www.marketinghalloffame.org//judging-panel///" target=\"_blank\" rel=\"noreferrer noopener\">final Panel of Judges<\/a>, made up of past inductees and top executives from the leading marketing associations and organizations, then selected the four 2022 inductees.<\/p>\n\n\n\n<p>\u201cAfter two years since our last live ceremony as a result of COVID precautions, we are back with a roar this year with four stellar inductees and a focus on diversity and inclusion,\u201d said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and partner at Want Branding.<\/p>\n","post_title":"AMA New York Announces 2022 Marketing Hall of Fame Inductees","post_excerpt":"Following a two-year pause to inductions during the COVID-19 pandemic, the American Marketing Association New York announced its 2022 inductees to the Marketing Hall of Fame.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ama-new-york-announces-2022-marketing-hall-of-fame-inductees","to_ping":"","pinged":"","post_modified":"2024-01-22 13:41:02","post_modified_gmt":"2024-01-22 19:41:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=99147","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":99187,"post_author":"13094","post_date":"2022-04-12 20:12:52","post_date_gmt":"2022-04-12 20:12:52","post_content":"\n<p>Do you hope to someday take on the role of the CMO? The CMO, or chief marketing officer, is the highest-level marketing position that you can attain while working for a company. CMOs have been the topic of many discussions in recent years due to their growing popularity. Companies and corporations recognize the importance of marketing and the role of marketers has grown within many businesses. Whether you are simply curious about the role of the CMO or aspire to be a CMO yourself, we will tell you everything you need to know about the role of the chief marketing officer in the corporate world.<\/p>\n\n\n\n\n\n<h2 id=\"h-what-is-a-cmo\">What Is a CMO?<\/h2>\n\n\n\n<p>CMO stands for chief marketing officer. It is the highest-level marketing position in a company. A <a href=https://www.ama.org/"https:////www.ama.org//2020//09//01//does-the-cmo-matter-definitely///">CMO is an important part of any company<\/a> and determines the brand\u2019s direction and marketing strategy and leads the marketing team.<\/p>\n\n\n\n<p>A <a href=https://www.ama.org/"https:////hbr.org//2011//03//the-new-path-to-the-c-suite/" target=\"_blank\" rel=\"noreferrer noopener\">CMO is part of the \u201cC-suite,\u201d<\/a> which is the blanket term that refers to all the corporate executive positions with the world chief in their job title. For example, some other C-suite positions are chief executive officer and chief financial officer. The CMO works closely with the other C-suite positions.<\/p>\n\n\n\n<h2 id=\"h-what-is-the-difference-between-the-role-of-the-cmo-and-a-marketing-director\">What Is the Difference Between the Role of the CMO and a Marketing Director?<\/h2>\n\n\n\n<p>There are a <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//marketing-job-titles///">lot of marketing job titles<\/a> out there, from marketing assistant to digital marketing manager and even brand ambassador. So, how does a chief marketing officer differ from other common marketing leadership positions? A CMO differs from the title of \u201cmarketing director\u201d or \u201cmarketing manager.\u201d Though a CMO may have many of the same responsibilities as a marketing director, marketing manager or other high-level marketing position, a CMO is an executive who will need to keep pace with the other C-executives.<\/p>\n\n\n\n<h2 id=\"h-what-are-the-responsibilities-of-a-cmo\"><a><\/a>What are the Responsibilities of a CMO?<\/h2>\n\n\n\n<p>The role and responsibilities of a CMO can vary, depending on the executive, the industry, the size of their team, etc. However, generally, the chief marketing officer is primarily responsible for driving revenue by increasing sales through marketing activities. The following are some of the typical responsibilities of a CMO:<\/p>\n\n\n\n<h3 id=\"h-create-and-implement-marketing-campaigns\"><a><\/a>Create and Implement Marketing Campaigns<\/h3>\n\n\n\n<p>The primary responsibility of a CMO is to develop and execute successful marketing campaigns. Typically, a marketing campaign begins with a particular tone or message that they want to communicate about a brand, or a new product or service launch. Then, the CMO will work with their team to <a href=https://www.ama.org/"https:////seodesignchicago.com//content-marketing//create-content-strategy///" target=\"_blank\" rel=\"noreferrer noopener\">create a focused content marketing strategy<\/a>.<\/p>\n\n\n\n<h3 id=\"h-oversee-market-research-and-analyze-metrics\"><a><\/a>Oversee Market Research and Analyze Metrics<\/h3>\n\n\n\n<p>One of the most important aspects of a marketing campaign is reaching consumers in the correct target market. CMOs conduct or oversee market research and data analysis regarding their target audience, the custom experience and sales funnel, and market and industry trends to determine the best way to reach their audience - and make sales.<\/p>\n\n\n\n<h3 id=\"h-oversee-all-pr-and-public-facing-communication\"><a><\/a>Oversee All PR and Public-Facing Communication<\/h3>\n\n\n\n<p>Many CMOs closely supervise all of the company\u2019s public relations efforts, including any public-facing communications or messages from the brand. This includes social media accounts, email marketing, newsletters, web pages, and print publications. The job of the chief marketing officer is to ensure that all these communications are on brand and aligned with the current marketing campaign.<\/p>\n\n\n\n<h3 id=\"h-work-closely-with-other-c-suite-positions\"><a><\/a>Work Closely With Other C-Suite Positions<\/h3>\n\n\n\n<p>The CMO also collaborates frequently with the other C-level executives in the company, such as the CEO (chief executive officer), CIO (chief information officer), COO (chief operating officer), CPO (chief product officer), and CFO (chief financial officer.) These roles frequently work together to make important decisions related to product pricing, new product and service development, and the brand\u2019s direction, goals, and progress.<\/p>\n\n\n\n<h2 id=\"h-what-qualifications-are-necessary-to-become-a-cmo\"><a><\/a>What Qualifications are Necessary to Become a CMO?<\/h2>\n\n\n\n<p>Are you wondering, \u201cHow can I become a CMO?\u201d While every chief marketing officer will take their own unique career path, there are several different high-level requirements in order to reach the elite position of chief marketing officer at most companies:<\/p>\n\n\n\n<h3 id=\"h-education\"><a><\/a>Education<\/h3>\n\n\n\n<p>At a minimum, most CMO positions will require that a candidate has a bachelor\u2019s degree in business administration, business development, marketing, or a related field. (Keep in mind, however, that it is <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//if-the-marketing-career-fits///">possible to work in marketing without a marketing degree<\/a>!) Chief marketing officer positions at high-profile companies might also require additional education, like an MBA degree, other relevant master\u2019s degrees, or an additional business certification, like Certified Marketing Management Professional or Professional Certified Marketer.<\/p>\n\n\n\n<h3 id=\"h-experience\"><a><\/a>Experience<\/h3>\n\n\n\n<p>As you may have guessed, CMO is not exactly an entry-level position. The role comes with a lot of responsibilities, so typically the chief marketing officer job description will require a minimum of 10 years of experience in marketing departments. Ideally, at least half that time will be spent in some kind of leadership role. Potential employers love to see the effects of your efforts: for example, have your marketing skills demonstrably increased sales for your previous employer or company? (If you <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//8-ways-marketers-can-improve-their-resumes///">want to improve your resume<\/a>, this is a great fact to add!)<\/p>\n\n\n\n<h3 id=\"h-technical-skills\"><a><\/a>Technical Skills<\/h3>\n\n\n\n<p>Any CMO must have knowledge and understanding of several different technical skills relating to marketing. Some of these might include design software, search engine optimization, email servers and programs, social media channels lead generation and sales management tech, and CRMs (customer relationship management software.)<\/p>\n\n\n\n<h3 id=\"h-leadership-and-communication-skills\"><a><\/a>Leadership and Communication Skills<\/h3>\n\n\n\n<p>An excellent CMO will always have excellent leadership, communication, and interpersonal skills. These talents are all important for leading their marketing teams, solving conflicts, motivating their employees, and working well with the other high-level executives at the company.<\/p>\n\n\n\n<h2 id=\"h-the-role-of-the-cmo-in-corporate-culture\"><a><\/a>The Role of the CMO in Corporate Culture<\/h2>\n\n\n\n<p>The chief marketing officer is a relatively new role in the corporate world. As of 2019, there were more than <a href=https://www.ama.org/"https:////www.zippia.com//chief-marketing-officer-jobs//demographics///" target=\"_blank\" rel=\"noreferrer noopener\">68,000 chief marketing officers employed in the United States<\/a>.<\/p>\n\n\n\n<h2 id=\"h-rise-the-corporate-marketing-ladder-with-an-ama-membership\"><a><\/a>Rise the Corporate Marketing Ladder With an AMA Membership<\/h2>\n\n\n\n<p>If you aspire to one day be a chief marketing officer, becoming a member of the American Marketing Association is one small step in the right direction. The AMA is the essential community for marketers to connect with the resources they need to be successful. <a href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits//?return_url=https:\/\/www.ama.org\/about-ama\%22>Join the AMA today<\/a>!<\/p>\n","post_title":"What is the Role of the CMO?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-role-of-the-cmo","to_ping":"","pinged":"","post_modified":"2024-08-05 10:08:56","post_modified_gmt":"2024-08-05 15:08:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=99187","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":94632,"post_author":"124858","post_date":"2022-01-31 05:37:00","post_date_gmt":"2022-01-31 05:37:00","post_content":"\n<h2 id=\"ama-toronto-s-alan-middleton-with-a-salient-reminder-of-the-power-of-mentorship-in-professional-communities\">AMA Toronto\u2019s Alan Middleton with a salient reminder of the power of mentorship in professional communities<\/h2>\n\n\n\n<p>Jan. 17, 2022 marked the seventh year of celebration of International Mentoring Day. While mentorship is an ancient concept, dating back to the Greek character Mentor in Homer\u2019s \u201cThe Odyssey,\u201d its role in effective management practice is now needed more than ever.<\/p>\n\n\n\n<p>The changes in organizational practice wrought by the impacts of the pandemic and the ongoing development of communications and other technologies mean that this most human element\u2014mentorship\u2014is a critical piece of effective management. This is especially true in marketing, a discipline blending art and science and crossing a range of activities and organizational silos.<\/p>\n\n\n\n\n\n<p>Harvard Business Review Press defines mentorship as \u201cthe offering of advice, information or guidance by a person with useful experience, skills or expertise for another individual\u2019s personal and professional development.\u201d This often happens informally but with the changes around us, it needs to be available more formally and more extensively as well.<\/p>\n\n\n\n<p>Old notions that mentorship was only for more senior personnel to mentor junior personnel and only within organizations no longer apply. Additionally, the notion that the value was only to the mentee also no longer applies as mentorship is itself recognized as a key management skill for mentors.<\/p>\n\n\n\n<p>Some business researchers have described this as the need for more \u201ctransformational leadership,\u201d which focuses more on leadership as a mindset to help others be more innovative and engaged. As I explore in my book, \u201cMentorship Matters \u2014 Now More than Ever,\u201d mentoring today needs to be a rewarding two-way process that sees the mentor getting wiser and the mentee gaining valuable knowledge.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=https://www.ama.org/"https:////www.amazon.com//Mentorship-Matters-More-Than-Ever//dp//1777806607/" target=\"_blank\" rel=\"noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//01//mentorship2WEB.jpg/" alt=\"Mentorship Matters Now More Than Ever book\" class=\"wp-image-94634\" width=\"270\" height=\"270\"\/><\/a><\/figure>\n\n\n\n<p>Good mentorship programs can work well internally within the organization and also externally. Each has strengths, with internal programs more able to help the mentee understand and work within the organization, while external programs enable mentees to understand the broader contexts.<\/p>\n\n\n\n<p>In a positive two-way mentorship process, mentors benefit from improving their management skills: listening and asking, facilitating change management, influencing, and overcoming obstacles. They prove themselves as valuable transformative leaders by learning what it takes to develop others. Mentors gain fresh perspectives and stay updated with new thinking and knowledge. They learn more about themselves and share their expertise with others in the organization. They expand their professional network and reinforce their role as subject matter experts.<\/p>\n\n\n\n<p>Mentees gain valuable perspectives and ideas from someone with relevant experience. When in an internal program, they learn about the organization and its culture and enable contacts and networking for greater job satisfaction and promotional opportunities. If in an external program, they add to their knowledge and perspective on the discipline, industry sector, or gender and ethnicity issues. Mentees gain perspective on their career and themselves, as well as future challenges and opportunities. And crucially, they gain perspective on managing others based on their mentorship experience.<\/p>\n\n\n\n<p>Organizations that encourage informal and formal, internal and external mentorship programs also benefit in numerous ways. These types of mentorship programs foster a corporate culture that encourages personal and professional growth through the sharing of information, competencies, values and behaviors. Establishing an environment where leaders are building leaders helps the process of identification, development and retention of talent for key managerial and professional roles.<br>Job satisfaction for mentors and mentees is improved in these organizations, too, because mentorship helps flatten organizational hierarchies and reduce bureaucratic structure. <\/p>\n\n\n\n<p>Lastly, we know that good mentorship programs have the ability to accelerate staff diversity and inclusion, which are critical for business success. In recognition of International Mentoring Day on January 17, mentorship advocates Eli Wolff and Mary Hums wrote: \u201cMentoring relationships help us to broaden our lens for diversity and inclusion, allowing us to see others as people first while moving beyond labels and stereotypes. Mentors and mentees can help each other to redefine normal and move to typical, creating visibility for individuals and communities. Through mentorship we can expand our minds, hearts and vision toward race, sexual orientation, disability, religion and culture. This is the power of mentoring.\u201d<\/p>\n\n\n\n<p>The need for progressive mentoring programs is particularly acute in marketing. Marketing requires a judicious blend of science and art. Its requirement for data to analyze target groups and the products or services, pricing, distribution channels, communications and branding required to attract them as customers is increasing exponentially. This will continue with greater use of AI, robots and cobots (collaborative robots), as well as ongoing changes in marketing communications.<\/p>\n\n\n\n<p>However, the problem-solving, decision-making, judgment and humanity required in ensuring the respect needed in dealing with both potential customers and staff is equally important. This blend requires ongoing formal training and effective mentorship programs that help mentors and mentees.<br>Among the most recognized and best developed programs in the marketing sector today is<a href=https://www.ama.org/"https:////ama-toronto.com//mentorship//mentor-exchange///" target=\"_blank\" rel=\"noreferrer noopener\"> AMA Toronto\u2019s Mentor Exchange<\/a>. Established in 2009, the program has a matching process for mentor and mentee, and ongoing follow-up and evaluations of the people and the process. It also offers training programs for mentors and mentees on how to maximize the value of the process and best practices, with speakers, panels and networking events to enable continual mentorship opportunities.<\/p>\n\n\n\n<p>External mentorship programs such as the Mentor Exchange have many management advantages. They enable exposure to learning, ideas and judgment outside of the immediate needs of the person\u2019s own specific organization. These practices also introduce different styles and types of management issues and aids in cross-silo and cross-organization knowledge and thinking. Avoiding political issues, external mentorship programs also expand networks and positive experience within new communities.<\/p>\n\n\n\n<p>With marketing issues now so important for all organizations, especially small and medium enterprises, the industry\u2019s greater commitment to better training and mentorship programs is a necessity. Indeed, in the emerging post-pandemic world mentorship is a critical management skill, one that matters more than ever.<\/p>\n","post_title":"Mentorship Matters \u2014 Now More Than Ever","post_excerpt":"AMA Toronto\u2019s Alan Middleton with a salient reminder of the power of mentorship in professional communities.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mentorship-matters-now-more-than-ever","to_ping":"","pinged":"","post_modified":"2024-01-22 13:41:11","post_modified_gmt":"2024-01-22 19:41:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=94632","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Leadership

Leadership refers to the state of spearheading or motivating a organization, strategy or project toward a common goal. Here you will find a collection of marketing news articles and research insights from the AMA archive.

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