Brand Archives

How people are cleaning?<\/mark><\/a> <\/mark>Whatever you\u2019re interested in learning about, social listening allows you to quickly tap into conversations about the things that matter to you. You can analyse this content to identify pain points, white spaces, and moments of opportunity.<\/li>\n\n\n\n<li>Tracking Trends.<\/strong> We all know how important trends are to social media, regardless of the platform, but how do you know which trends are relevant to your brand and your audience?<a href=https://www.ama.org/"https:////youscan.io//blog//expert-insights-from-eric-michelson-of-research-tree//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_trends\%22> Social listening can help you identify the right trends<\/mark> <\/a>for you and stop you from making missteps or posting after a trend has peaked.\u00a0<\/li>\n\n\n\n<li>Optimising your social strategy.<\/strong> Once you\u2019ve gathered all your data and uncovered game-changing insights, you can apply these to your social strategy, ensuring that your brand moves at the speed of culture. The same audiences often engage in different ways on different platforms. Using social listening to supercharge your social strategy with robust data is the best way to ensure social success.<\/li>\n<\/ul>\n\n\n\nIsn\u2019t social listening just for huge brands?<\/strong><\/p>\n\n\n\nNo! It\u2019s a common misconception that you need a team or specially trained analysts to get started with social listening. While all brands can benefit from social listening, smaller brands with more limited budgets often see the biggest benefits, as a social listening-informed strategy can help you cut through the noise and even identify the best ways to spend your social ad budget.<\/p>\n\n\n\n <\/strong>Getting started is easy.<\/strong><\/p>\n\n\n\nSetting up a social listening search in <a href=https://www.ama.org/"https:////youscan.io//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_main_paige\%22>YouScan<\/a>, a top-rated social listening tool, is intuitive and simple. It is suitable for both beginners and seasoned professionals. Right from the homepage, you can see what\u2019s trending in your search, what the sentiment is, and where in the world the posts are coming from.<\/p>\n\n\n\nTraditionally, to analyse social data, you\u2019d already have to have some understanding of the topic that you were investigating. But with YouScan\u2019s AI agent, Insights Copilot, you\u2019re able to use an AI chat function to analyse and interrogate your data for you, removing the need for in-depth topic understanding. Ask CoPilot to perform a SWOT analysis, who the biggest influencers are, which brands appear in the conversation, or the key insights. This tool makes social listening insights available to all marketers, regardless of experience.<\/p>\n\n\n\nIn short, social listening helps you know your audience better, and those insights mean that you can create better <\/em>content for the people ready to engage with you.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////youscan.io//demo//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_demo\%22 download>Contact YouScan for a demo today.<\/a>\n","post_title":"How social listening is the key to cultural relevance to your brand.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-social-listening-is-the-key-to-cultural-relevance-to-your-brand","to_ping":"","pinged":"","post_modified":"2025-02-27 08:54:55","post_modified_gmt":"2025-02-27 14:54:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=184156","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181919,"post_author":"146335","post_date":"2025-01-21 12:31:03","post_date_gmt":"2025-01-21 18:31:03","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-collegerecon-owns-and-operates-the-largest-online-platform-built-exclusively-for-military-affiliated-college-bound-men-and-women-in-the-country-more-than-120-universities-rely-on-collegerecon-to-get-their-brand-in-front-of-hundreds-of-thousands-of-veterans-active-duty-and-military-family-members\">CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members.<\/h4>\n\n\n\nLearn more about how CollegeRecon has impacted different types of universities in terms of brand awareness, enrollment growth, and revenue generation with military-affiliated students. <\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_conj12&ch=\%22 download>Download<\/a>\n","post_title":"Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interested-in-growing-gi-bill-revenue-in-2025-collegerecon-has-been-helping-universities-in-this-area-for-10-years","to_ping":"","pinged":"","post_modified":"2025-02-06 12:06:41","post_modified_gmt":"2025-02-06 18:06:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=181919","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":154176,"post_author":"146335","post_date":"2024-10-29 14:29:20","post_date_gmt":"2024-10-29 19:29:20","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-measure-the-success-of-your-brand-strategy-using-these-key-metrics-that-indicate-brand-growth\">Measure the success of your brand strategy using these key metrics that indicate brand growth.<\/h4>\n\n\n\nHaving a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand\u2019s ROI, and how you can use that information to further improve your company.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_brao08&ch=\%22 download>Download<\/a>\n","post_title":"How to Measure the ROI of Your Brand: 7 Important Metrics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-measure-the-roi-of-your-brand-7-important-metrics","to_ping":"","pinged":"","post_modified":"2024-10-29 14:29:23","post_modified_gmt":"2024-10-29 19:29:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=154176","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":158950,"post_author":"146335","post_date":"2024-06-05 09:25:38","post_date_gmt":"2024-06-05 14:25:38","post_content":"\nBuild a standout personal brand with our research-backed tips. Elevate your brand and career with Edgewood College's graduate business program offerings.<\/p>\n\n\n\nIn the bustling marketplace of today's digital world, where every scroll and click shapes our perception, you may find yourself standing amidst a sea of faces, each vying for attention and recognition. How do you set yourself apart? The answer: by managing your personal brand.\u202f <\/p>\n\n\n\nIt's the story you tell the world about who you are, what you stand for, and why you matter. As a marketing professional, you understand the power of storytelling, and your personal brand is your most compelling narrative yet. Therefore, let's explore research-backed tips to building a personal brand that captivates and resonates.\u202f <\/p>\n\n\n\n<ol>\n<li>Define Your Brand:<\/strong> Take some time to define who you are professionally and emphasize what sets you apart. We all have a personal brand, whether we want one or not! Your personal brand is how others perceive you, so make sure you have a clear understanding of how you want to be seen.\u00a0<\/li>\n\n\n\n<li>Be Authentic:<\/strong> Researcher, Afef Sahli emphasizes the power authenticity holds in winning over stakeholders. Don't be afraid to show your true self \u2013 people resonate with sincerity and honesty. We\u2019re all humans at the end of the day and the importance of human connection cannot be overstated.\u202f\u00a0<\/li>\n\n\n\n<li>Stand Out:<\/strong> Business co-founder, Lynn Manternach's advice is clear: don't be boring! Find ways to differentiate yourself from the crowd. Highlight your unique skills, experiences, and personality traits. Successful marketers focus on their product\u2019s value propositions. In personal branding, you are the product - showcase your value!\u202f\u00a0<\/li>\n\n\n\n<li>Stay Relevant:<\/strong> Top business thinker, Dorie Clark, and international expert in business psychology, Tomas Chamorro-Premuzic, stress the importance of continuous evolution. Keep your personal brand fresh by staying up to date with industry trends and adapting to changes. Audit your personal brand once a year.\u202f\u00a0<\/li>\n\n\n\n<li>Communicate Consistently:<\/strong> Whether it's through your LinkedIn profile, networking events, or presentations, ensure that your personal brand message is consistent across all platforms. This builds credibility, reinforces your brand identity, and builds audience trust.\u00a0<\/li>\n\n\n\n<li>Show, Don't Just Tell:<\/strong> Just like in marketing, thought leaders, Jill Avery and Rachel Greenwald suggest proving your worth through action. Showcase your skills and expertise through tangible achievements and contributions.\u00a0<\/li>\n<\/ol>\n\n\n\nIncorporating these techniques into your personal branding strategy can help you effectively leverage your brand and stand out in your professional endeavors. <\/p>\n\n\n\nReady to take your skills to the next level? Add advanced graduate education to your personal brand and turn your expertise into mastery with Edgewood College\u2019s fully online advanced degree program offerings in business. Whether your goals include incorporating cutting-edge leadership strategies into your workplace or sharpening your executive presence, our comprehensive offerings empower you to excel in today's competitive landscape.\u202f <\/p>\n\n\n\nIf the personal brand management insights shared today specifically struck a chord with you, our newly launched MA Business Communication and Leadership degree program is tailor-made for marketing professionals like you.\u202f\u00a0Take the next step in your professional journey and embark on a transformative learning experience with Edgewood College.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////online.edgewood.edu//ama//?utm_source=american_marketing_association&utm_medium=outreach&utm_campaign=sponsored_content \" download>ELEVATE YOUR BRAND THROUGH EDUCATION<\/a>\n","post_title":"Personal Branding 101: How to Manage Your Personal Brand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personal-branding-101-how-to-manage-your-personal-brand","to_ping":"","pinged":"","post_modified":"2024-06-05 09:26:49","post_modified_gmt":"2024-06-05 14:26:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=158950","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":155649,"post_author":"146335","post_date":"2024-04-30 11:01:28","post_date_gmt":"2024-04-30 16:01:28","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-optimize-the-high-volume-of-existing-1-1-emails-to-boost-lead-generation-improve-conversion-and-drive-revenue-learn-how-using-professionally-branded-emails-can-personally-engage-your-audience-with-insights-from-exclaimer-s-research-report\">Optimize the high volume of existing 1:1 emails to boost lead generation, improve conversion, and drive revenue. Learn how using professionally branded emails can personally engage your audience with insights from Exclaimer's research report. <\/h4>\n\n\n\nBased on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy builds brand trust, enhances customer engagement, and drives revenue. It's a simple yet powerful way to increase demand and drive your ROI. Don\u2019t miss out on this opportunity to transform your business email into a demand channel.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa6348&ch=\%22 download>Download<\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"> <\/h4>\n","post_title":"The Power of Professionally Branded Emails","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-power-of-professionally-branded-emails","to_ping":"","pinged":"","post_modified":"2024-11-12 13:57:58","post_modified_gmt":"2024-11-12 19:57:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=155649","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":153997,"post_author":"146335","post_date":"2024-04-15 10:05:43","post_date_gmt":"2024-04-15 15:05:43","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-insights-from-ltk-for-the-core-elements-that-make-a-brand-ltk-most-loved\">Insights from LTK for the core elements that make a brand LTK Most Loved<\/h4>\n\n\n\nIn this whitepaper, learn insights from LTK as we discuss the core elements that make a brand LTK Most Loved. Discover invaluable tips and tricks that will set you on the path to winning the hearts of your target audience.<\/p>\n\n\n\nGet insider views on the moments when LTK consumers are actively engaging with brands. Our new calendar feature will guide you through the optimal times to connect with your audience, ensuring maximum impact and resonance.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_ltka09&ch=\%22 download>Download<\/a>\n","post_title":"Becoming LTK Most Loved: Brand Impact & Audience Interactions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"becoming-ltk-most-loved-brandimpact-audience-interactions","to_ping":"","pinged":"","post_modified":"2024-04-16 15:17:39","post_modified_gmt":"2024-04-16 20:17:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=153997","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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7 results

Why Brand Wins! How WTW Turns Identity into Advantage

How social listening is the key to cultural relevance to your brand.

Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!

How to Measure the ROI of Your Brand: 7 Important Metrics

Personal Branding 101: How to Manage Your Personal Brand

The Power of Professionally Branded Emails

Becoming LTK Most Loved: Brand Impact & Audience Interactions