Brand Management Archives

$\"\"$ AMA Event Policies<\/a><\/h4>\n","post_title":"Brand Management Bootcamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-management-bootcamp","to_ping":"","pinged":"","post_modified":"2025-04-25 08:36:54","post_modified_gmt":"2025-04-25 13:36:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172634","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199026,"post_author":"146335","post_date":"2025-07-07 08:54:59","post_date_gmt":"2025-07-07 13:54:59","post_content":"\nAs products and competitors change rapidly, brand remains one of the few lasting differentiators. In this session, we speak with WTW\u2019s head of Brand Management on how they turn brand identity into a competitive edge by aligning teams, shaping perception, and building lasting value.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////cdn.mediavalet.com//usca//medialibrary//Js4yKJbze0-RVzdg9GN_og//k0JS1NwP2UScgEorOUP6JA//Original//DAM Week Spring 2025 - How WTW Turns Identity into Advantage - Webinar.mp4/" download>Watch Now<\/a>\n","post_title":"Why Brand Wins! How WTW Turns Identity into Advantage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-brand-wins-how-wtw-turns-identity-into-advantage","to_ping":"","pinged":"","post_modified":"2025-07-07 08:55:04","post_modified_gmt":"2025-07-07 13:55:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=199026","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184156,"post_author":"146335","post_date":"2025-02-24 08:59:15","post_date_gmt":"2025-02-24 14:59:15","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-discover-the-fastest-way-to-understand-your-audience-and-superpower-your-brand-comms\">Discover the fastest way to understand your audience and superpower your brand comms.<\/h4>\n\n\n\nIn today's marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You\u2019re no longer competing with just your competitors; you\u2019re competing against the latest memes, and cat videos, and don\u2019t forget the platform algorithms. <\/p>\n\n\n\nSocial listening is your fast-track way to becoming a culturally relevant brand.<\/p>\n\n\n\nWhat is social listening?<\/strong><\/p>\n\n\n\nThere\u2019s been a lot of buzz about social listening recently, but what does it actually mean? In short, social listening just means tracking conversations on social media platforms. <\/p>\n\n\n\nMany brands use social listening to track brand mentions, analyse sentiment and track comments to respond to (brand monitoring). While this is extremely useful, social listening's often overlooked value is in the consumer and cultural insights it can uncover.<\/p>\n\n\n\nIn fact, many social listening tools allow you to listen to multiple other digital sources such as video sites, blogs, review sites, news, and even some messenger services, ensuring that you can find your online audience, wherever they are.<\/p>\n\n\n\nHow can it help my brand be culturally relevant?<\/strong><\/p>\n\n\n\nSocial listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding your audience<\/strong>. This is incredibly important to marketers, and social listening can help you do that in real time and with real data. Moving beyond marketing personas, you can see what actual people are saying about any topic you desire - as they\u2019re saying it. More than demographics, you\u2019ll learn what your audience is interested in, what they like and dislike, what motivates them and much more.<\/li>\n\n\n\n<li>Understanding conversation around a topic<\/strong>. What are people saying about your brand? Your competitor's brand? The holidays? Summer vacation?<a href=https://www.ama.org/"https:////youscan.io//webinars//the-cleantok-trend-social-media-analysis//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_cleantok\%22> How people are cleaning?<\/mark><\/a> <\/mark>Whatever you\u2019re interested in learning about, social listening allows you to quickly tap into conversations about the things that matter to you. You can analyse this content to identify pain points, white spaces, and moments of opportunity.<\/li>\n\n\n\n<li>Tracking Trends.<\/strong> We all know how important trends are to social media, regardless of the platform, but how do you know which trends are relevant to your brand and your audience?<a href=https://www.ama.org/"https:////youscan.io//blog//expert-insights-from-eric-michelson-of-research-tree//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_trends\%22> Social listening can help you identify the right trends<\/mark> <\/a>for you and stop you from making missteps or posting after a trend has peaked.\u00a0<\/li>\n\n\n\n<li>Optimising your social strategy.<\/strong> Once you\u2019ve gathered all your data and uncovered game-changing insights, you can apply these to your social strategy, ensuring that your brand moves at the speed of culture. The same audiences often engage in different ways on different platforms. Using social listening to supercharge your social strategy with robust data is the best way to ensure social success.<\/li>\n<\/ul>\n\n\n\nIsn\u2019t social listening just for huge brands?<\/strong><\/p>\n\n\n\nNo! It\u2019s a common misconception that you need a team or specially trained analysts to get started with social listening. While all brands can benefit from social listening, smaller brands with more limited budgets often see the biggest benefits, as a social listening-informed strategy can help you cut through the noise and even identify the best ways to spend your social ad budget.<\/p>\n\n\n\n <\/strong>Getting started is easy.<\/strong><\/p>\n\n\n\nSetting up a social listening search in <a href=https://www.ama.org/"https:////youscan.io//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_main_paige\%22>YouScan<\/a>, a top-rated social listening tool, is intuitive and simple. It is suitable for both beginners and seasoned professionals. Right from the homepage, you can see what\u2019s trending in your search, what the sentiment is, and where in the world the posts are coming from.<\/p>\n\n\n\nTraditionally, to analyse social data, you\u2019d already have to have some understanding of the topic that you were investigating. But with YouScan\u2019s AI agent, Insights Copilot, you\u2019re able to use an AI chat function to analyse and interrogate your data for you, removing the need for in-depth topic understanding. Ask CoPilot to perform a SWOT analysis, who the biggest influencers are, which brands appear in the conversation, or the key insights. This tool makes social listening insights available to all marketers, regardless of experience.<\/p>\n\n\n\nIn short, social listening helps you know your audience better, and those insights mean that you can create better <\/em>content for the people ready to engage with you.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////youscan.io//demo//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_demo\%22 download>Contact YouScan for a demo today.<\/a>\n","post_title":"How social listening is the key to cultural relevance to your brand.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-social-listening-is-the-key-to-cultural-relevance-to-your-brand","to_ping":"","pinged":"","post_modified":"2025-02-27 08:54:55","post_modified_gmt":"2025-02-27 14:54:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=184156","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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Brand Management Essentials (Fall Cohort)

September 18 - October 30, 2025

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Brand Management Bootcamp

May 1, 2025 10:00 AM - 2:30 PM CDT

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Why Brand Wins! How WTW Turns Identity into Advantage
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How social listening is the key to cultural relevance to your brand.

Brand Management Essentials (Fall Cohort)

Brand Management Bootcamp

Why Brand Wins! How WTW Turns Identity into Advantage

How social listening is the key to cultural relevance to your brand.