Brand Strategy Archives

View On-demand<\/a><\/div>\n<\/div>\n","post_title":"Change the Freakin' Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"change-the-freakin-channel","to_ping":"","pinged":"","post_modified":"2025-03-25 13:26:59","post_modified_gmt":"2025-03-25 18:26:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186540","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172634,"post_author":"168509","post_date":"2024-10-10 11:39:04","post_date_gmt":"2024-10-10 16:39:04","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build an Effective Brand Strategy<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.<\/p>\n\n\n\n<p>This one-day bootcamp will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.<\/p>\n\n\n\n<p><strong>May 1, 2025 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block\">\n<li>Core planning frameworks for business and marketing strategy<\/li>\n\n\n\n<li>Brand manager roles, responsibilities and career development areas<\/li>\n\n\n\n<li>Project prioritization and cross-functional collaboration tips<\/li>\n\n\n\n<li>Brand Positioning frameworks and writing tips<\/li>\n\n\n\n<li>Brand finance (P&L) fundamentals<\/li>\n\n\n\n<li>How brands analyze and judge the initiative performance<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Brand Management Bootcamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-management-bootcamp","to_ping":"","pinged":"","post_modified":"2025-04-25 08:36:54","post_modified_gmt":"2025-04-25 13:36:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172634","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199026,"post_author":"146335","post_date":"2025-07-07 08:54:59","post_date_gmt":"2025-07-07 13:54:59","post_content":"\n<p>As products and competitors change rapidly, brand remains one of the few lasting differentiators. In this session, we speak with WTW\u2019s head of Brand Management on how they turn brand identity into a competitive edge by aligning teams, shaping perception, and building lasting value.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////cdn.mediavalet.com//usca//medialibrary//Js4yKJbze0-RVzdg9GN_og//k0JS1NwP2UScgEorOUP6JA//Original//DAM Week Spring 2025 - How WTW Turns Identity into Advantage - Webinar.mp4/" download>Watch Now<\/a>\n","post_title":"Why Brand Wins! How WTW Turns Identity into Advantage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-brand-wins-how-wtw-turns-identity-into-advantage","to_ping":"","pinged":"","post_modified":"2025-07-07 08:55:04","post_modified_gmt":"2025-07-07 13:55:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=199026","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184156,"post_author":"146335","post_date":"2025-02-24 08:59:15","post_date_gmt":"2025-02-24 14:59:15","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-discover-the-fastest-way-to-understand-your-audience-and-superpower-your-brand-comms\">Discover the fastest way to understand your audience and superpower your brand comms.<\/h4>\n\n\n\n<p>In today's marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You\u2019re no longer competing with just your competitors; you\u2019re competing against the latest memes, and cat videos, and don\u2019t forget the platform algorithms. <\/p>\n\n\n\n<p>Social listening is your fast-track way to becoming a culturally relevant brand.<\/p>\n\n\n\n<p><strong>What is social listening?<\/strong><\/p>\n\n\n\n<p>There\u2019s been a lot of buzz about social listening recently, but what does it actually mean? In short, social listening just means tracking conversations on social media platforms. <\/p>\n\n\n\n<p>Many brands use social listening to track brand mentions, analyse sentiment and track comments to respond to (brand monitoring). While this is extremely useful, social listening's often overlooked value is in the consumer and cultural insights it can uncover.<\/p>\n\n\n\n<p>In fact, many social listening tools allow you to listen to multiple other digital sources such as video sites, blogs, review sites, news, and even some messenger services, ensuring that you can find your online audience, wherever they are.<\/p>\n\n\n\n<p><strong>How can it help my brand be culturally relevant?<\/strong><\/p>\n\n\n\n<p>Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding your audience<\/strong>. This is incredibly important to marketers, and social listening can help you do that in real time and with real data. Moving beyond marketing personas, you can see what actual people are saying about any topic you desire - as they\u2019re saying it. More than demographics, you\u2019ll learn what your audience is interested in, what they like and dislike, what motivates them and much more.<\/li>\n\n\n\n<li><strong>Understanding conversation around a topic<\/strong>. What are people saying about your brand? Your competitor's brand? The holidays? Summer vacation?<a href=https://www.ama.org/"https:////youscan.io//webinars//the-cleantok-trend-social-media-analysis//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_cleantok\%22> <mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-700-color\">How people are cleaning?<\/mark><\/a><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-500-color\"> <\/mark>Whatever you\u2019re interested in learning about, social listening allows you to quickly tap into conversations about the things that matter to you. You can analyse this content to identify pain points, white spaces, and moments of opportunity.<\/li>\n\n\n\n<li><strong>Tracking Trends.<\/strong> We all know how important trends are to social media, regardless of the platform, but how do you know which trends are relevant to your brand and your audience?<a href=https://www.ama.org/"https:////youscan.io//blog//expert-insights-from-eric-michelson-of-research-tree//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_trends\%22> <mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-700-color\">Social listening can help you identify the right trends<\/mark> <\/a>for you and stop you from making missteps or posting after a trend has peaked.\u00a0<\/li>\n\n\n\n<li><strong>Optimising your social strategy.<\/strong> Once you\u2019ve gathered all your data and uncovered game-changing insights, you can apply these to your social strategy, ensuring that your brand moves at the speed of culture. The same audiences often engage in different ways on different platforms. Using social listening to supercharge your social strategy with robust data is the best way to ensure social success.<\/li>\n<\/ul>\n\n\n\n<p><strong>Isn\u2019t social listening just for huge brands?<\/strong><\/p>\n\n\n\n<p>No! It\u2019s a common misconception that you need a team or specially trained analysts to get started with social listening. While all brands can benefit from social listening, smaller brands with more limited budgets often see the biggest benefits, as a social listening-informed strategy can help you cut through the noise and even identify the best ways to spend your social ad budget.<\/p>\n\n\n\n<p><strong><br><\/strong><strong>Getting started is easy.<\/strong><\/p>\n\n\n\n<p>Setting up a social listening search in <a href=https://www.ama.org/"https:////youscan.io//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_main_paige\%22>YouScan<\/a>, a top-rated social listening tool, is intuitive and simple. It is suitable for both beginners and seasoned professionals. Right from the homepage, you can see what\u2019s trending in your search, what the sentiment is, and where in the world the posts are coming from.<\/p>\n\n\n\n<p>Traditionally, to analyse social data, you\u2019d already have to have some understanding of the topic that you were investigating. But with YouScan\u2019s AI agent, Insights Copilot, you\u2019re able to use an AI chat function to analyse and interrogate your data for you, removing the need for in-depth topic understanding. Ask CoPilot to perform a SWOT analysis, who the biggest influencers are, which brands appear in the conversation, or the key insights. This tool makes social listening insights available to all marketers, regardless of experience.<\/p>\n\n\n\n<p>In short, social listening helps you know your audience better, and those insights mean that you can create <em>better <\/em>content for the people ready to engage with you.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////youscan.io//demo//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_demo\%22 download>Contact YouScan for a demo today.<\/a>\n","post_title":"How social listening is the key to cultural relevance to your brand.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-social-listening-is-the-key-to-cultural-relevance-to-your-brand","to_ping":"","pinged":"","post_modified":"2025-02-27 08:54:55","post_modified_gmt":"2025-02-27 14:54:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=184156","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181919,"post_author":"146335","post_date":"2025-01-21 12:31:03","post_date_gmt":"2025-01-21 18:31:03","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-collegerecon-owns-and-operates-the-largest-online-platform-built-exclusively-for-military-affiliated-college-bound-men-and-women-in-the-country-more-than-120-universities-rely-on-collegerecon-to-get-their-brand-in-front-of-hundreds-of-thousands-of-veterans-active-duty-and-military-family-members\">CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members.<\/h4>\n\n\n\n<p>Learn more about how CollegeRecon has impacted different types of universities in terms of brand awareness, enrollment growth, and revenue generation with military-affiliated students. <\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_conj12&ch=\%22 download>Download<\/a>\n","post_title":"Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interested-in-growing-gi-bill-revenue-in-2025-collegerecon-has-been-helping-universities-in-this-area-for-10-years","to_ping":"","pinged":"","post_modified":"2025-02-06 12:06:41","post_modified_gmt":"2025-02-06 18:06:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=181919","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":178263,"post_author":"200107","post_date":"2024-12-12 12:28:09","post_date_gmt":"2024-12-12 18:28:09","post_content":"\n<p>Investors are constantly on the lookout for markets that offer unprecedented opportunities for massive financial gains. Take, for example, the \u201cCarhartt x Eminem x Air Jordan 4 Retro\u201d sneakers, gifted to loyal fans in 2015. Within three years, the value of the shoes soared to $10,000 per pair and by 2024 were selling for over $30,000 each. Similarly, about 150 \u201cTiffany Blue\u201d Patek Philippe watches were recently sold to lifelong clients at $50,000 each. Just a few months later, the first watch was resold for a whopping $6.5 million and the price of the model has not dipped below $3 million ever since.<\/p>\n\n\n\n<p>This trend is part of the enrichment economy, which is based on goods that can be used to preserve and increase one\u2019s capital. Enrichment goods gain in standing, monetary value, and desirability long after they are originally purchased. Some of the most enduring examples of enrichment goods are artworks, antiques, and select luxury goods such as watches and handbags.<\/p>\n\n\n\n<p>In a <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241275014/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a>, we explain how the enrichment economy works. We focus on the luxury watch market, where the enrichment economy has been soaring for years.<\/p>\n\n\n\n<p>We find that the enrichment economy follows a logic distinct from conventional markets. Accessing enrichment goods is a form of privilege. We call it \"enrichment privilege\" and define it as the opportunity to purchase enrichment goods from the source to resell later at a premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-privilege-shapes-the-market\">How Privilege Shapes the Market<\/h2>\n\n\n\n<p>Enrichment privilege shapes the enrichment market through four key market processes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><em>Curating the enrichment privilege<\/em>:<\/strong> Brands curate access to enrichment goods on the primary market. They grant the privilege of acquiring enrichment goods to a small and well-vetted group of consumers who are incentivized not to resell their watches right away. In doing so, brands constrain the circulation of enrichment goods, which props up their resale value.<\/li>\n\n\n\n<li><strong><em>Assetizing the enrichment privilege<\/em>:<\/strong> Second-hand market platforms highlight the worth of enrichment goods as assets and foster market transparency and liquidity. This allows watch enthusiasts to make massive financial gains long after the original purchase.<\/li>\n\n\n\n<li><strong><em>Securing the enrichment privilege<\/em>:<\/strong> Consumers secure their enrichment privileges by strategically courting the brands. This includes giving gifts and building personal connections with managers and salespeople. In addition, consumers lavish the brands by spending huge sums on goods with limited financial gains.<\/li>\n\n\n\n<li><strong><em>Monetizing the enrichment privilege<\/em>:<\/strong> The few consumers who manage to secure enrichment privileges can expect a multitude of personal gains. They can get access to an exclusive club of high-net-worth watch enthusiasts. They can pass the watches on as inheritance. They can make quick financial gains by flipping the watches.<br><br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-for-brands-and-potential-solutions\">The Challenge for Brands\u2014and Potential Solutions<\/h2>\n\n\n\n<p>The enrichment economy poses a challenge for brands: How does a brand manage enrichment opportunities while preserving its revenues and desirability? We encourage practitioners to consider egalitarianism, transparency, and democratization when implementing an enrichment strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Egalitarianism<\/strong>: Waitlisting and allocation should be binding and clear. The goal is to avoid situations where consumers, having joined a waiting list, remain uninformed for prolonged periods, leading some of them to desperately spend money to increase their standing in the brand\u2019s eyes. Also, brands should track how many enrichment goods are purchased by each client, which will help prevent retailers and boutiques from favoring a select few clients at the expense of a broader community.<\/li>\n\n\n\n<li><strong>Transparency<\/strong>: Brands should eliminate personal biases from their allocation and waitlisting processes to ensure fair and transparent access to enrichment goods. They should allow customers to log into their accounts to see their position and receive regular updates on their expected wait times. New customers should be able to see which lists are open and a free spot on the waiting or allocation list should guarantee a fair opportunity to join it.<\/li>\n\n\n\n<li><strong>Democratization<\/strong>: We advise brands that deal in enrichment goods to rethink their consumer profiling programs. These programs are susceptible to discrimination on dimensions such as race, economic status, or simply not fitting into the \u201cbrand aura.\u201d Brands can make enrichment markets more democratic by rethinking how consumers present their interest to the brand.<\/li>\n<\/ul>\n\n\n\n<p>Our analysis highlights the danger of unethical retailing practices in the enrichment economy. For instance, Rolex has been fined $100 million by the French Competition Authority for preventing its authorized dealers from trading certain watch models freely.<\/p>\n\n\n\n<p>A note of caution for marketers: Second-hand platforms create massive enrichment opportunities. This prompts consumers to invest into the primary market in search of goods to resell. The vicious cycle continues as consumers keep reinvesting their earnings and creates a \u201cdark side\u201d of the economy. We urge practitioners and academics to consider both the \u201clight\u201d and the \u201cdark\u201d sides of the enrichment economy in future applications and studies.<\/p>\n\n\n\n\n\n<p><strong>Source: <\/strong>Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241275014/" target=\"_blank\" rel=\"noreferrer noopener\">The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics<\/a>,\u201d<em> <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/em>.<\/p>\n\n\n\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","post_title":"How Should Luxury Brands Navigate the \"Enrichment Economy?\"","post_excerpt":"The \"enrichment economy,\" where consumers buy luxury goods like watches and sneakers to increase their capital and resell at a profit, follows a logic distinct from conventional markets. A Journal of Marketing study shows how brands can navigate this.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-rare-watches-luxury-sneakers-and-fine-wine-turn-into-great-investments-when-resold-on-second-hand-markets","to_ping":"","pinged":"","post_modified":"2024-12-12 14:42:01","post_modified_gmt":"2024-12-12 20:42:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=178263","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":154176,"post_author":"146335","post_date":"2024-10-29 14:29:20","post_date_gmt":"2024-10-29 19:29:20","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-measure-the-success-of-your-brand-strategy-using-these-key-metrics-that-indicate-brand-growth\">Measure the success of your brand strategy using these key metrics that indicate brand growth.<\/h4>\n\n\n\n<p>Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand\u2019s ROI, and how you can use that information to further improve your company.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_brao08&ch=\%22 download>Download<\/a>\n","post_title":"How to Measure the ROI of Your Brand: 7 Important Metrics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-measure-the-roi-of-your-brand-7-important-metrics","to_ping":"","pinged":"","post_modified":"2024-10-29 14:29:23","post_modified_gmt":"2024-10-29 19:29:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=154176","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":158950,"post_author":"146335","post_date":"2024-06-05 09:25:38","post_date_gmt":"2024-06-05 14:25:38","post_content":"\n<p>Build a standout personal brand with our research-backed tips. Elevate your brand and career with Edgewood College's graduate business program offerings.<\/p>\n\n\n\n<p>In the bustling marketplace of today's digital world, where every scroll and click shapes our perception, you may find yourself standing amidst a sea of faces, each vying for attention and recognition. How do you set yourself apart? The answer: by managing your personal brand.\u202f <\/p>\n\n\n\n<p>It's the story you tell the world about who you are, what you stand for, and why you matter. As a marketing professional, you understand the power of storytelling, and your personal brand is your most compelling narrative yet. Therefore, let's explore research-backed tips to building a personal brand that captivates and resonates.\u202f <\/p>\n\n\n\n<ol>\n<li><strong>Define Your Brand:<\/strong> Take some time to define who you are professionally and emphasize what sets you apart. We all have a personal brand, whether we want one or not! Your personal brand is how others perceive you, so make sure you have a clear understanding of how you want to be seen.\u00a0<\/li>\n\n\n\n<li><strong>Be Authentic:<\/strong> Researcher, Afef Sahli emphasizes the power authenticity holds in winning over stakeholders. Don't be afraid to show your true self \u2013 people resonate with sincerity and honesty. We\u2019re all humans at the end of the day and the importance of human connection cannot be overstated.\u202f\u00a0<\/li>\n\n\n\n<li><strong>Stand Out:<\/strong> Business co-founder, Lynn Manternach's advice is clear: don't be boring! Find ways to differentiate yourself from the crowd. Highlight your unique skills, experiences, and personality traits. Successful marketers focus on their product\u2019s value propositions. In personal branding, you are the product - showcase your value!\u202f\u00a0<\/li>\n\n\n\n<li><strong>Stay Relevant:<\/strong> Top business thinker, Dorie Clark, and international expert in business psychology, Tomas Chamorro-Premuzic, stress the importance of continuous evolution. Keep your personal brand fresh by staying up to date with industry trends and adapting to changes. Audit your personal brand once a year.\u202f\u00a0<\/li>\n\n\n\n<li><strong>Communicate Consistently:<\/strong> Whether it's through your LinkedIn profile, networking events, or presentations, ensure that your personal brand message is consistent across all platforms. This builds credibility, reinforces your brand identity, and builds audience trust.\u00a0<\/li>\n\n\n\n<li><strong>Show, Don't Just Tell:<\/strong> Just like in marketing, thought leaders, Jill Avery and Rachel Greenwald suggest proving your worth through action. Showcase your skills and expertise through tangible achievements and contributions.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Incorporating these techniques into your personal branding strategy can help you effectively leverage your brand and stand out in your professional endeavors. <\/p>\n\n\n\n<p>Ready to take your skills to the next level? Add advanced graduate education to your personal brand and turn your expertise into mastery with Edgewood College\u2019s fully online advanced degree program offerings in business. Whether your goals include incorporating cutting-edge leadership strategies into your workplace or sharpening your executive presence, our comprehensive offerings empower you to excel in today's competitive landscape.\u202f <\/p>\n\n\n\n<p>If the personal brand management insights shared today specifically struck a chord with you, our newly launched MA Business Communication and Leadership degree program is tailor-made for marketing professionals like you.\u202f\u00a0Take the next step in your professional journey and embark on a transformative learning experience with Edgewood College.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////online.edgewood.edu//ama//?utm_source=american_marketing_association&utm_medium=outreach&utm_campaign=sponsored_content \" download>ELEVATE YOUR BRAND THROUGH EDUCATION<\/a>\n","post_title":"Personal Branding 101: How to Manage Your Personal Brand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"personal-branding-101-how-to-manage-your-personal-brand","to_ping":"","pinged":"","post_modified":"2024-06-05 09:26:49","post_modified_gmt":"2024-06-05 14:26:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=158950","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":153997,"post_author":"146335","post_date":"2024-04-15 10:05:43","post_date_gmt":"2024-04-15 15:05:43","post_content":"\n<h4 class=\"wp-block-heading\" id=\"h-insights-from-ltk-for-the-core-elements-that-make-a-brand-ltk-most-loved\">Insights from LTK for the core elements that make a brand LTK Most Loved<\/h4>\n\n\n\n<p>In this whitepaper, learn insights from LTK as we discuss the core elements that make a brand LTK Most Loved. Discover invaluable tips and tricks that will set you on the path to winning the hearts of your target audience.<\/p>\n\n\n\n<p>Get insider views on the moments when LTK consumers are actively engaging with brands. Our new calendar feature will guide you through the optimal times to connect with your audience, ensuring maximum impact and resonance.<\/p>\n\n\n\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_ltka09&ch=\%22 download>Download<\/a>\n","post_title":"Becoming LTK Most Loved: Brand Impact & Audience Interactions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"becoming-ltk-most-loved-brandimpact-audience-interactions","to_ping":"","pinged":"","post_modified":"2024-04-16 15:17:39","post_modified_gmt":"2024-04-16 20:17:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=153997","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />