Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ The Essential Community for Marketers Mon, 16 Jun 2025 14:09:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ 32 32 158097978 Virtual Conference: The Year Ahead in Marketing https://www.ama.org/events/virtual-conference/virtual-conference-the-year-ahead-in-marketing-3/ Mon, 16 Jun 2025 13:46:20 +0000 https://www.ama.org/?post_type=ama_event&p=197630 Registration for this event is free and will open soon! Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether […]

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]]> Registration for this event is free and will open soon!

Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.

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Key Takeaways

  • Key marketing trends to watch in the year ahead
  • Insights into how AI and tech will reshape marketing roles and workflows
  • Predictions for evolving consumer behavior and expectations
  • Tips for aligning strategy with brand values and business goals
  • Tools to help guide planning, budgeting, and innovation

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]]> 197630 Building a Data-Driven Marketing Strategy https://www.ama.org/events/virtual-training/building-a-data-driven-marketing-strategy/ Fri, 13 Jun 2025 19:49:43 +0000 https://www.ama.org/?post_type=ama_event&p=197556 Own Your Customer Data to Build Your Competitive Advantage It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of US adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?  No matter […]

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Own Your Customer Data to Build Your Competitive Advantage

It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of US adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? 

No matter your industry, you must collect the right data to drive your marketing strategy. In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.

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September 25, 2025 | 10:00 a.m. – Noon CT

Select your quantity below to register

Building a Data-Driven Marketing Strategy (Sep)

Early-bird ends Jul 19
Non-Member

$149.00

$199.00

Member

$99.00

$149.00

Qty

Learn together! Purchase 3 or more training seats for your team or network and save up to $20 per ticket! Users can be assigned and updated after the purchase.

Who Should Attend?

  • Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.
  • Marketing team leaders: senior managers, directors, VPs, CMOs
  • Pre-Requisites: Participants should know their target customer segments or personas, understand what data their organization collects, and have a strong sense of their metrics for success

Key Takeaways

  • How to use technologies (including AI) to help improve your understanding of your customers
  • What you need to build your toolkit for personalization
  • Why data improves emotional resonance with your customers
  • How to use community to improve customer data
  • How to increase customer lifetime value through a strategic approach to data
  • How to build an internal culture built on your data-driven strategy

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 197556 AMA x Content Marketing World 2025 https://www.ama.org/events/conference/ama-x-content-marketing-world-2025/ Tue, 13 May 2025 21:31:26 +0000 https://www.ama.org/?post_type=ama_event&p=194425 Break Through The Noise Join AMA at the largest gathering of content marketers in the world. Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in […]

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]]> Break Through The Noise

Join AMA at the largest gathering of content marketers in the world. Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space.

For the past two years the Marketing Analytics & Data Science (MADS) program has been co-located with Content Marketing World. You’ll have the option to attend three MADS workshops as well as session tracks on Tuesday and Wednesday curated just for marketing analytics professionals during the CMWorld main conference.

AMA’s CEO Bennie Johnson and Vice President of Professional Development Molly Soat will be onsite along with other amazing talents to discuss the state of marketing and the content marketing landscape.

check out the full program

Monday, September 15 | 9:00 AM – 10:30 AM
The TL;DR Content Marketing Strategy Workshop

Are you looking for an overall introduction into the best practices strategy of modern content marketing? This 90-minute workshop will dive into the best practices of modern content marketing strategy. This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing.

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This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Learn MORE

AMA Members
Save $100

We’re excited to partner with Content Marketing Institute to get you great pricing for this event. Use the code “AMA2025” for $100 off All-Access, Main Conference or Digital Pass purchase.

REGISTER NOW

This event is hosted by Content Marketing Institute. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the conference.

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]]> 194425 Social Media Strategy & Proving ROI https://www.ama.org/events/virtual-training/social-media-strategy-proving-roi/ Fri, 04 Apr 2025 17:04:11 +0000 https://www.ama.org/?post_type=ama_event&p=191986 Track, Measure, Succeed: The Ultimate Social Playbook This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results […]

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Track, Measure, Succeed: The Ultimate Social Playbook

This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes.

You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.

Best for: Mid-level marketing generalists, social media managers/specialists

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Online | July 22, 2025 | 10:00 AM-12:00 PM Central Time

Key Takeaways

  • Learn how to create an effective social media strategy.
  • Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
  • Understand how to structure and launch effective social media campaigns that deliver results.
  • Discover a range of social media measurement tools for tracking ROI.
  • Define and track the KPIs most relevant to your campaign.
  • Learn how to put together an effective social media marketing report.

Select your quantity below to register

Social Media Strategy & Proving ROI

Early-bird ends Jul 19
Non-Member

$149.00

$199.00

Member

$99.00

$149.00

Qty

Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Social Media Strategy & Proving ROI – Collegiate (July)

Price

$79.00

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 191986 Introduction to Business Analysis https://www.ama.org/on-demand/intro-to-business-analysis/ https://www.ama.org/on-demand/intro-to-business-analysis/#respond Mon, 24 Mar 2025 19:54:26 +0000 https://www.ama.org/?post_type=ama_courses&p=190520 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the […]

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  • Introduction to Business Analysis

    This course considers the place of business analysis and product development life cycles within the greater scheme of project life cycle management. While this course is not officially or directly aligned as an exam prep course, it contains sufficient content that can be used as a resource for individuals preparing for the PMI-PBA or IIBA-CBAP certification exams.

    Beginner | 25 Hours

    $699 for non-members | $599 for members

    Buy This Course

What You’ll Learn

  • Explain the general concepts of business analysis and its strategic importance
  • Discuss the role of the business analyst in different organizations and identify skills needed
  • Describe the concept of requirements and identify the various types of analysis
  • Create a needs assessment and roadmap to the future state
  • Analyze current capabilities, design future state options, and recommend the best option for implementation
  • Identify and engage with stakeholders to prepare them for the transition to the future state
  • Define requirements elicitation and outline the elicitation process
  • Employ analysis tools and techniques to refine requirements in order to validate, verify, and prioritize requirements and essential product information
  • Manage changes, linkages, and dependencies related to requirements
  • Evaluate the solution to determine business value and the product’s fitness for release

You will gain access to this course for 180 days from purchase date.

Introduction to Business Analysis

Non-Member

$699.00

Member

$599.00

Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the principles and concepts of business analysis, with a focus on the following six areas: needs assessment, stakeholder engagement, requirements elicitation, requirements analysis, requirements tracing and monitoring, and solution evaluation.

This course covers the common stages of a business analysis project and describes common terminology and tools and techniques utilized by a business analyst. It provides subject matter expert testimony by business analysis practitioners on important topics related to successfully completing business analysis activities.

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AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

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]]> https://www.ama.org/on-demand/intro-to-business-analysis/feed/ 0 190520 Data-Driven Decision-Making for Marketers https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/ https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/#respond Tue, 24 Sep 2024 19:06:08 +0000 https://www.ama.org/?post_type=ama_courses&p=121031 Skills You’ll Gain Data Insights Data Visualization Analytics What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” […]

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  • Data-Driven Decision-Making for Marketers

    Identify and interpret critical aspects of data in a strategic direction to help your organization.

    Beginner | 1 Hour | 11 Modules

    $79 or 49 for members

    Buy This Course

Skills You’ll Gain

Data Insights Data Visualization Analytics

What You’ll Learn

  • Identify the difference between data and noise
  • Discuss the various types of data in marketing and advertising
  • Discuss data collection and the different methodologies
  • Learn how to blend data into something “clean”
  • Visualize complex datasets to have a better understanding of the data
  • Evaluate trends and patterns to make better decisions

You'll get instant access to this on-demand training lasting one year from your purchase date.

Data-Driven Decision-Making for Marketers

Non-Member

$79.00

Member

$49.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” are in our everyday vocabulary, but honestly, there are a million definitions of what this can be and how it’s done. This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization. This introductory discussion will help guide you toward the next steps in making your organization “data-driven”.

Skill Level: Beginner

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11 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Lay the foundation with a baseline understanding of what data and analytics can provide and how they can be used.

Begin your data journey by determining your goals and understanding the data analytics life cycle.

Learn about the 3 different types of analytics and in what situations each is best to consider.

Level set why it is important to focus on data and analytics given the huge investment of time and energy to do it right.

Take a look at the most common marketing and advertising metrics and when you might focus on them.

Gain an understanding of the different channels and tools where you might gather the various different metrics and the types of data you might get.

Review some of the top business intelligence platforms to determine which tools can help you quickly access and analyze your data.

Look at data differently by using charts, graphs or infographics to visualize trends and gaps.

Focus on how to see the bigger picture and share access with others by setting up dashboards.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Chris Coomer

Chris Coomer

Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)

Chris is Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies, and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

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]]> https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/feed/ 0 121031 Navigating Google Analytics 4 (GA4) https://www.ama.org/on-demand/google-analytics-ga4/ https://www.ama.org/on-demand/google-analytics-ga4/#respond Tue, 10 Sep 2024 18:49:00 +0000 https://www.ama.org/?post_type=ama_courses&p=124316 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on […]

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  • Navigating Google Analytics 4 (GA4)

    Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

    Beginner | 3 Hours | 25 Modules

    $129 for non-members | $99 for members

    Buy This Course

What You’ll Learn

  • Basic concepts of Google Analytics, including its role as a web analytics and data collection platform
  • Differences between dimensions and metrics and how they are used to analyze web traffic
  • Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
  • Importance of tracking codes and how it relates to the Google tag and Google Tag Manager
  • Difference between an event and a conversion and how each plays a role in understanding the target audience
  • Audiences, segments, filters, and comparisons and how each impacts the data collection process
  • Using Google Analytics for content publishing, B2B marketing, and ecommerce

You will gain access to this course for 90 days from purchase date.

Navigating Google Analytics 4

Non-Member

$129.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

Skill Level: Beginner

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Skills You’ll Gain

Google Analytics 4 Website Analytics Data Insights

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

  • Beginner | 5 Hours

    This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.

  • Beginner | 3.5 Hours

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Beginner | 1 Hour

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

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]]> https://www.ama.org/on-demand/google-analytics-ga4/feed/ 0 124316 Certificate in Data Analytics https://www.ama.org/on-demand/certificate-in-data-analytics/ https://www.ama.org/on-demand/certificate-in-data-analytics/#respond Wed, 01 Nov 2023 20:56:26 +0000 https://www.ama.org/?post_type=ama_courses&p=138823 Skills You’ll Gain Data Analysis Statistics Data-Driven Decision Making What You’ll Learn Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Course Overview This certificate program will present the basics of quantitative analysis and its […]

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  • Certificate in Data Analytics

    Gain an overview of topics in statistics and their applications in various fields.

    Hosted by MindEdge

    Beginner | Certificate Program | 6 Courses

    $419

    Get Started

    You will leave ama.org to make this purchase.

Skills You’ll Gain

Data Analysis Statistics Data-Driven Decision Making

What You’ll Learn

  • Statistical Process Control
  • Data Analysis in the Real World
  • Data Analysis for Improving Organizational Performance
  • Introduction to Data Analysis
  • Tools of Data Analysis
  • Statistics as a Managerial Tool

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Course Overview

This certificate program will present the basics of quantitative analysis and its increasing use in today’s professional landscape. Learners will be exposed to quantitative decision-making tools and techniques, which tie into real-world case studies.

Skill level: Beginner

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Learning Format

This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.

Courses Included in This Certificate

Statistical Process Control is all about boosting quality. Quality management can not only deliver value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.

This course discusses data-driven decision making across a variety of sectors such as healthcare, education, and government. This course also offers recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector.

When using data analysis to improve organizational performance, it’s vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.

Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this introductory-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

There are a number of statistical tools and techniques that are commonly used by organizations to inform decision-making. These tools span numerous business functions and support many different objectives. This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. The course features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.

Managing today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the breaks. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

  • On-Demand Training

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

  • On-Demand Training

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

The post Certificate in Data Analytics appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/certificate-in-data-analytics/feed/ 0 138823 Introduction to Data Analysis https://www.ama.org/on-demand/introduction-to-data-analysis/ https://www.ama.org/on-demand/introduction-to-data-analysis/#respond Fri, 24 Mar 2023 16:44:07 +0000 https://www.ama.org/?post_type=ama_courses&p=118468 Course Overview This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making. Since quantitative analytics is used in various settings, this introductory-level course offers insight into how research is used in different sectors. Plus, from a management perspective, you’ll learn […]

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  • Introduction to Data Analysis

    Dive into the importance of quantitative analytics and how data quality can affect decision-making.

    Beginner | 5 Hours | 23 Modules

    $159 for non-members | $129 for members

    Buy Now

Course Overview

This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making. Since quantitative analytics is used in various settings, this introductory-level course offers insight into how research is used in different sectors. Plus, from a management perspective, you’ll learn about appropriate quantitative methods and ways to ensure quality and accuracy through research design.

Skill Level: Beginner

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What You’ll Learn

  • Discover different decision-making models and tools.
  • Learn about the fundamental concepts of measurement, including levels of measurement, reliability and validity, errors, measurement and information bias.
  • Understand methods of ensuring the quality of data.
  • Learn data management techniques, including transforming, recoding and handling missing data.
  • Identify some biases and errors data collection may be subject to.
  • Know how to distinguish between correlation and causation.

You will gain access to this course for 90 days from purchase date.

Enroll Now

Introduction to Data Analysis

Non-Member

$159.00

Member

$129.00

Skills You’ll Gain

Data Analysis Modeling Bias Identification Data Repair

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

  • On-Demand Training

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Certificate

    Gain an overview of topics in statistics and their applications in various fields.

The post Introduction to Data Analysis appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/introduction-to-data-analysis/feed/ 0 118468 Web Analytics https://www.ama.org/on-demand/web-analytics/ https://www.ama.org/on-demand/web-analytics/#respond Mon, 27 Feb 2023 13:39:47 +0000 https://www.ama.org/?post_type=ama_courses&p=116066 Course Overview Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules: Skill Level: Beginner What You’ll Learn Learning Format This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have […]

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  • Web Analytics

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

    Beginner | 3.5 Hours | 42 Modules

    $129 for non-members | $99 for members

    Enroll Now

Course Overview

Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules:

  • Module 1 focuses on web analytics concepts, important terms, and organizations and personnel who use web analytics. Dive into key performance indicators and hone in on segmentation strategies for categorizing website visitors. Apply what you’ve learned to discover how to plan and assess website business strategies using web analytics.
  • Module 2 explores reporting and dashboards related to web analytics. Come away with an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing and implement web analytics best practices.

Skill Level: Beginner

What You’ll Learn

  • Understand the difference between search engine optimization (SEO) and search engine marketing (SEM)
  • Learn the difference between metrics and KPIs
  • Discover what segmentation is and how it can improve the usability of a website
  • Learn landing page optimization best practices
  • Learn the importance of experimentation and testing in web analytics
  • Learn how to identify where a visitor is in the buying cycle and purchase funnel
  • Understand how surveys and qualitative information is used in web analytics

You will gain access to this training for 90 days from purchase date.

Enroll Now

Web Analytics

Non-Member

$129.00

Member

$99.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Are you an AMA Professional Certified Marketer®️? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Skills You’ll Gain

SEO Data Analysis Marketing Funnel

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

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