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AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Brand Strategy 101\",\"subhead\":\"beginner | 1 hour\",\"description\":\"Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.\",\"featuredImage\":{\"id\":128513,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Brand-Strategy-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"SEO 101\",\"subhead\":\"Beginner | 1.5 Hours\",\"description\":\"Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.\",\"featuredImage\":{\"id\":128504,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_SEO-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/seo-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Modern Marketing: Strategy and Execution\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.\",\"featuredImage\":{\"id\":128500,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Modern-Marketing-Strategy-and-Execution_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/modern-marketing-strategy-and-execution\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Small Business Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"small-business-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:39:30","post_modified_gmt":"2025-06-06 15:39:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174221","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116237,"post_author":"109914","post_date":"2024-09-13 14:50:00","post_date_gmt":"2024-09-13 19:50:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/myriam-jessier-Pu96DJ6rct8-unsplash-e1708011029590.jpg\",\"backgroundMediaId\":148729,\"backgroundFocalPoint\":{\"x\":0.08,\"y\":0.32}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-google-ads\">Google Ads<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Navigate and optimize Google Ads to improve audience targeting, define KPIs and analyze data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 6 Hours | 68 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$179 for non-members | $149 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"f2303627-3cff-4472-bced-50895b412871\",\"type\":\"product\"}],\"buttonText\":\"register now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"36621b7a-c1bb-4327-b166-75817eaa1ca0\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing the Google Ads on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-ads///">access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand how to navigate through the Google Ads platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the foundation of a successful paid search campaign<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify tools for selecting relevant keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the importance of negative keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define multiple bidding strategies<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the different types of audience targeting<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Analyze performance data<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"ec55ad37-78bd-426f-b152-b421e957949b\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">PPC<\/span> <span class=\"lozenge\">Digital Advertising<\/span> <span class=\"lozenge\">Keyword Research<\/span> <span class=\"lozenge\">Google Ads<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116482,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Navigating Google Analytics 4 (GA4)\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate the learning curve of GA4 and discover the answers to commonly asked questions.\",\"featuredImage\":{\"id\":128501,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Navigating-Google-Analytics-4_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/navigating-google-analytics-4-ga4\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification \",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\\u003csup\\u003e\u00ae\\u003c\/sup\\u003e\u00a0Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Google Ads","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-ads","to_ping":"","pinged":"","post_modified":"2025-06-06 10:06:03","post_modified_gmt":"2025-06-06 15:06:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116237","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":124316,"post_author":"109914","post_date":"2024-09-10 13:49:00","post_date_gmt":"2024-09-10 18:49:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/dataODTcourse.jpg\",\"backgroundMediaId\":139648} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-navigating-google-analytics-4-ga4\">Navigating Google Analytics 4 (GA4)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 25 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"84fc9faa-3f63-4f88-9f07-9fe08b6c9eae\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Navigating Google Analytics 4 On-Demand Training. Just click below to get started. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-analytics-4///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Basic concepts of Google Analytics, including its role as a web analytics and data collection platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differences between dimensions and metrics and how they are used to analyze web traffic<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of tracking codes and how it relates to the Google tag and Google Tag Manager<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Difference between an event and a conversion and how each plays a role in understanding the target audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audiences, segments, filters, and comparisons and how each impacts the data collection process<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using Google Analytics for content publishing, B2B marketing, and ecommerce<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"3d1d7c72-590c-4223-a9b0-6aadd5ee4da8\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Google Analytics 4<\/span> <span class=\"lozenge\">Website Analytics<\/span> <span class=\"lozenge\">Data Insights<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"Beginner | 1 Hour\",\"description\":\"This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Navigating Google Analytics 4 (GA4)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-analytics-ga4","to_ping":"","pinged":"","post_modified":"2025-06-06 10:09:01","post_modified_gmt":"2025-06-06 15:09:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=124316","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":147717,"post_author":"168509","post_date":"2024-09-07 14:55:00","post_date_gmt":"2024-09-07 19:55:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/corinne-kutz-eeqFjT6q_sQ-unsplash.jpg\",\"backgroundMediaId\":149819,\"backgroundFocalPoint\":{\"x\":0.22,\"y\":0.12}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-digital-marketing\">Certificate in Digital Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 9 Courses<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$589<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//29707//certificate-in-digital-marketing/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\">Skills You'll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Strategic marketing planning<\/span> <span class=\"lozenge\">digital marketing methods and tactics<\/span> <span class=\"lozenge\">digital content storytelling<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Social Media Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Marketing Automation\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Content Marketing\"} -->\n<!-- wp:paragraph -->\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Search Engine Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.priate quantitative methods and ways to ensure quality and accuracy through research design.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Web Analytics\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Paid Search\"} -->\n<!-- wp:paragraph -->\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A\/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Conversion Rate Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Mobile Marketing\"} -->\n<!-- wp:paragraph -->\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Digital Marketing Strategy\"} -->\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116635,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\\u003csup\\u003e\u00ae\\u003c\/sup\\u003e\u00a0Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"On-Demand Training\",\"description\":\"This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"On-Demand Training\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Certificate in Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-digital-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 07:06:24","post_modified_gmt":"2025-06-06 12:06:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=147717","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167605,"post_author":"168509","post_date":"2024-08-20 14:21:15","post_date_gmt":"2024-08-20 19:21:15","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/brooke-cagle-g1Kr4Ozfoac-unsplash.jpg\",\"backgroundMediaId\":167609,\"backgroundFocalPoint\":{\"x\":0.04,\"y\":0.51}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-strategy\">Digital Marketing Strategy<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 18 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"2d70e5a5-de96-4602-b3bb-d059cf5d093a\",\"type\":\"product\"}],\"buttonText\":\"enroll now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"d9ae9ed0-36e3-4ef7-b1d3-99da768912dd\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Digital Marketing Strategy Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//digital-marketing-strategy-2///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Explain the importance of creating a digital marketing strategy in meeting organizational marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss the differences between an integrated and non-integrated digital marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the five stages of a digital marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how digital marketing elements can address strategic needs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the customer journey and how it applies to digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore the use of a digital SWOT in assessing marketing efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the use of SMART goals in the planning stage<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the use of the Plan, Do, Check, Act model in digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how lessons learned are integrated into digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the key ethical and legal issues in digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss best practices in fashioning a digital marketing strategy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"a4aee919-e4fe-4cd6-a121-807e1759e598\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Search Engine Optimization\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn how to leverage both content and technical features in order to increase ranking.\",\"featuredImage\":{\"id\":152953,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Search-Engine-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Digital Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"digital-marketing-strategy","to_ping":"","pinged":"","post_modified":"2025-06-06 07:48:09","post_modified_gmt":"2025-06-06 12:48:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167605","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167584,"post_author":"168509","post_date":"2024-08-20 13:57:51","post_date_gmt":"2024-08-20 18:57:51","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/unseen-studio-s9CC2SKySJM-unsplash.jpg\",\"backgroundMediaId\":167595,\"backgroundFocalPoint\":{\"x\":0.02,\"y\":0.56}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-copyediting\">Certificate in Copyediting<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 3 Courses<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$209<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you'll learn how to hone these skills to become an effective editor. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">Get started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Troubleshooting Your Writing\"} -->\n<!-- wp:paragraph -->\n<p>Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you'll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Better Proofreading and Copyediting\"} -->\n<!-- wp:paragraph -->\n<p>A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it's good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Advanced Grammar\"} -->\n<!-- wp:paragraph -->\n<p>This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116635,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Connect with your audience, and build your brand awareness and trust using content marketing.\",\"featuredImage\":{\"id\":149739,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Content-Marketing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":135331,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/Content-Marketing-Certification_Web-Card-AMACMI-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Certificate in Copyediting","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-copyediting","to_ping":"","pinged":"","post_modified":"2025-06-06 07:04:41","post_modified_gmt":"2025-06-06 12:04:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167584","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165109,"post_author":"168509","post_date":"2024-08-01 11:44:38","post_date_gmt":"2024-08-01 16:44:38","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/09\/identifying-market-structure.jpg\",\"backgroundMediaId\":85987,\"backgroundFocalPoint\":{\"x\":0.73,\"y\":0.74}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-for-nonprofits\">Social Media for Nonprofits<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 5 Hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$149 for non-members | $119 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"86f7b037-4537-4cc4-9ce9-1d521d0b6610\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Social Media for Nonprofits Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-for-nonprofits///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How social media can be used to better engage a nonprofit's audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key questions nonprofits should consider as they become involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Costs involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of establishing social media policies for your nonprofit<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement of social media effectiveness in communicating messages and in fundraising<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tools and techniques for successful social media use by a nonprofit<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"3f0cf863-15a1-4afe-85bd-51a67914c896\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":143929,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//AMA-PCM-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-143929\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Marketing\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Integrate your social media with other channels and learn how to use strategic metrics for tracking success.\",\"featuredImage\":{\"id\":152931,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Social-Media-Marketing_Web-Card-620x466-2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media for Nonprofits","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-for-nonprofits","to_ping":"","pinged":"","post_modified":"2025-06-06 10:43:24","post_modified_gmt":"2025-06-06 15:43:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165109","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":152927,"post_author":"168509","post_date":"2024-04-04 11:37:50","post_date_gmt":"2024-04-04 16:37:50","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/04\/nathan-dumlao-kLmt1mpGJVg-unsplash.jpg\",\"backgroundMediaId\":152947,\"backgroundFocalPoint\":{\"x\":0,\"y\":0.53}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-marketing\">Social Media Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Integrate your social media with other channels and learn how to use strategic metrics for tracking success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3.5 Hours <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":152934,\"uuid\":\"1a53f947-4e25-426e-abb3-b8b15b5071eb\",\"type\":\"product\"}],\"buttonText\":\"enroll\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":173939,\"uuid\":\"32690d75-ab83-4830-9fe8-bcbc460b7ba4\",\"type\":\"product\"},{\"id\":152934,\"uuid\":\"ed7a412d-586c-4a97-b1b8-2e6175c2c8c1\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-marketing///">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define social media, name several platforms, and explain the benefits and drawbacks of using each platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe why and how a company should monitor social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Set social media marketing objectives that correlate to specific sales and growth goals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how to reach influencers and name at least two relevant influencers in the learner's industry<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":152934,\"uuid\":\"801199be-f6a0-4179-8685-c3594fe0c2ce\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Managing Stakeholders Through Listening\",\"subhead\":\"On-Demand Training\",\"description\":\"Implement the different levels of listening and experience the value of \u201cflipping the script\u201d with the key stakeholders.\",\"featuredImage\":{\"id\":135872,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/On-Demand-Training_Managing-Stakeholders-Through-Listening_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/managing-stakeholders-through-listening\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Leadership\",\"subhead\":\"Certificate\",\"description\":\"Stand out as a leader by becoming a master in effective change, impactful body language and navigating a team.\",\"featuredImage\":{\"id\":128515,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Certificate-in-Leadership_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-leadership\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:41:19","post_modified_gmt":"2025-06-06 15:41:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=152927","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116073,"post_author":"109914","post_date":"2023-04-12 13:41:00","post_date_gmt":"2023-04-12 13:41:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/PPC.jpg\",\"backgroundMediaId\":149622,\"backgroundFocalPoint\":{\"x\":0.09,\"y\":0.37}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-paid-search-ppc\">Paid Search (PPC)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 4 Hours | 38 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$149 for non-members | $119 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":149629,\"uuid\":\"ecd28f09-5ab3-4359-b9e5-f7746fbb47e2\",\"type\":\"product\"}],\"buttonText\":\"enroll now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":149629,\"uuid\":\"cfcdd2df-c798-4a3a-91f3-fb82693c643b\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing the Paid Search (PPC) on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//paid-search///">access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for website traffic. This course explores search marketing, the search process and the buying cycle. You will learn how to set up a successful PPC account, set and measure goals, and optimize keyword usage using various strategies. Plus, examine the components of effective ads and landing pages, learn how to optimize ad targeting, and understand when to use search or display advertising. The course also delves into research and analysis considerations, such as report creation, improving quality scores, and using A\/B and multivariate ad testing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Identify the benefits of paid search (pay-per-click) and the parts of an ad<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to set PPC account goals and audit a PPC account<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how to use keyword planners and how to use keyword matching and negative keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how dynamic keywords and different ad extensions are beneficial<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how you can segment B2B and B2C searchers<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to optimize a landing page<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the difference between search and display advertising<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":149629,\"uuid\":\"a08cc627-a0fc-49ed-a80a-9ec9ea476f77\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Reporting<\/span> <span class=\"lozenge\">PPC<\/span> <span class=\"lozenge\">Digital Advertising<\/span> <span class=\"lozenge\">Multivariate Testing<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115981,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Google Ads\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate and optimize Google Ads to improve audience targeting, define KPIs and analyze data.\",\"featuredImage\":{\"id\":128493,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Google-Ads_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/google-ads\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Paid Search (PPC)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"paid-search-ppc","to_ping":"","pinged":"","post_modified":"2025-06-06 10:32:14","post_modified_gmt":"2025-06-06 15:32:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116073","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Digital Marketing

Digital marketing is the use of digital channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices, and other channels. 

Why is Digital Marketing Important? 

Digital marketing allows businesses to reach a global audience quickly and cost-effectively. It also provides extensive data and analytics, enabling marketers to track performance and make data-driven decisions. Additionally, digital marketing offers personalized and targeted approaches, ensuring messages resonate with specific audiences. Moreover, it facilitates two-way communication with customers, fostering engagement and loyalty. 

Here, you will find a collection of research insights and marketing news articles regarding digital marketing.

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