Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ The Essential Community for Marketers Mon, 16 Jun 2025 14:09:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Digital Marketing Archives https://www.ama.org/topics/digital-marketing/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 120 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 120 hours to complete. You’ll have access to self-paced online learning and your final assessment will be two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. What you produce is a meaningful digital marketing campaign, from conception to completion.

Topics Covered

  • Digital Strategy and PlanningSearch and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 69924 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 Virtual Conference: The Year Ahead in Marketing https://www.ama.org/events/virtual-conference/virtual-conference-the-year-ahead-in-marketing-3/ Mon, 16 Jun 2025 13:46:20 +0000 https://www.ama.org/?post_type=ama_event&p=197630 Registration for this event is free and will open soon! Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether […]

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]]> Registration for this event is free and will open soon!

Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.

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Key Takeaways

  • Key marketing trends to watch in the year ahead
  • Insights into how AI and tech will reshape marketing roles and workflows
  • Predictions for evolving consumer behavior and expectations
  • Tips for aligning strategy with brand values and business goals
  • Tools to help guide planning, budgeting, and innovation

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]]> 197630 Virtual Conference: Digital Marketing https://www.ama.org/events/virtual-conference/virtual-conference-digital-marketing-4/ Mon, 16 Jun 2025 13:35:15 +0000 https://www.ama.org/?post_type=ama_event&p=197628 Registration for this event is free and will open soon! Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape. This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you’re […]

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]]> Registration for this event is free and will open soon!

Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape. This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you’re refining your strategy or looking to scale your efforts, you’ll walk away with actionable insights to apply immediately.

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Key Takeaways

  • Up-to-date strategies for engaging audiences across digital channels
  • Insights into performance-driven content and campaign planning
  • Trends and forecasts shaping the future of digital marketing
  • Tips for optimizing paid, owned, and earned media
  • Real-world examples of what’s working in SEO, email, and analytics today

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]]> 197628 Social Media Bootcamp (September 2025) https://www.ama.org/events/bootcamp/social-media-bootcamp-september-2025/ Thu, 17 Apr 2025 17:21:44 +0000 https://www.ama.org/?post_type=ama_event&p=193198 Unlock the Power of Social Media With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren’t effectively engaging on these same channels could be missing valuable leads and sales! The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social […]

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Unlock the Power of Social Media

With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren’t effectively engaging on these same channels could be missing valuable leads and sales!

The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social media.

Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.

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September 16-17, 2025 | 10:00AM – 3:00PM CT

Key Takeaways

  • Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.
  • Learn how to develop and implement an effective social media strategy.
  • Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.
  • Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.
  • Build a network and discuss painpoints with other social media professionals.
  • Define and track the KPIs most relevant to your campaigns.

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Select your quantity below to register

Social Media Bootcamp (Sept 2025)

Non-Member

$499.00

Member

$299.00

Qty

Are you a current College Student or AMA Collegiate Member? Register here

Social Media Bootcamp – Collegiate (Sept 2025)

Price

$199.00

*10% discounted group pricing does not apply to Collegiate offering

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE


Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 193198 Transform Your Marketing with AI: Hands-On Workshop Series https://www.ama.org/events/bootcamp/transform-your-marketing-with-ai-hands-on-workshop-series/ Thu, 17 Apr 2025 15:17:26 +0000 https://www.ama.org/?post_type=ama_event&p=193168 AI-Powered Marketing Tools That Achieve Results Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like […]

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AI-Powered Marketing Tools That Achieve Results

Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.

By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.

4 Weeks | August 5-26 | 10:00 AM – 12:00PM CT (each session)

Select your quantity to register

Transform Your Marketing with AI (Aug)

Non-Member

$699.00

Member

$599.00

Qty

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

4 Live Sessions

Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on August 5, 12, 19, and 26.

Who Will Benefit?

Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.

Key Takeaways

  • Use AI tools for research, ideation and content production
  • Build a complete marketing strategy with AI support
  • Generate on-brand content (text, image, video, music)
  • Collect and interpret data to report on performance

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 193168 How to Train Your ChatGPT https://www.ama.org/events/bootcamp/how-to-train-your-chatgpt/ Tue, 15 Apr 2025 13:53:24 +0000 https://www.ama.org/?post_type=ama_event&p=192872 Take Your AI Relationship To The Next Level This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past […]

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Take Your AI Relationship To The Next Level

This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies.

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Please Note: This training will focus specifically on ChatGPT 4.0 Paid Plan features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.

Select your quantity to register

How to Train Your ChatGPT (July)

Non-Member

$299.00

Member

$199.00

Qty

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Two Live Sessions

This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Part 1: July 23

Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.

Part 2: July 30

Build a Better AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.

Who Will Benefit?

This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.

Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)

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  • Existing Ideal Client Profiles (ICPs)
  • Top-performing blog posts or articles
  • High-engagement LinkedIn posts
  • YouTube videos with strong views (transcripts, if possible)
  • Brand guide (voice, tone, values, key messages)

Key Takeaways

  • Create an AI-informed content strategy rooted in human insight
  • Train and personalize ChatGPT to your brand’s voice, audience, and mission
  • Organize your AI environment for collaboration and scalability
  • Generate bold, opinionated content that cuts through noise
  • Turn your best-performing content into a system for scale and SEO optimization

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 192872 AI Skills and Trends for 2025 https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/ https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/#respond Tue, 25 Mar 2025 18:00:04 +0000 https://www.ama.org/?post_type=ama_courses&p=183235 About the Course Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow […]

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  • Digital Marketing Experiences

    Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

    Intermediate | 1 Hour | 5 modules

    $149 for non-members | $99 for members

    REGISTER NOW

About the Course

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.

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Skill Level: Intermediate

You will gain access to this course for 90 days from purchase date.

Register Now

AI Skills and Trends for 2025

Non-Member

$149.00

Member

$99.00

What You’ll Learn

  • Identify key trends shaping the future of digital marketing and AI
  • Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.
  • Discuss how to prioritize trends to focus on based on business and customer needs

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Course Content

  • Prompt Engineering
  • Multi-modal AI
  • Synthetic Influencers
  • AI Agents
  • AI Adoption Across Brands

Meet Your Instructor

Martin Waxman

Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.

He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.

Check out these resources:

Future of Marketing Institute: https://www.linkedin.com/company/future-of-marketing-institute

Digital Marketing Trends Newsletter: https://www.linkedin.com/newsletters/6642894648903823360/

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Programs

  • Beginner | 3 Hours

    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

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    As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

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    This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

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]]> https://www.ama.org/on-demand/ai-skills-and-trends-for-2025/feed/ 0 183235 Better Marketing Through Better Accessibility https://www.ama.org/on-demand/better-marketing-through-better-accessibility/ https://www.ama.org/on-demand/better-marketing-through-better-accessibility/#respond Fri, 24 Jan 2025 16:35:10 +0000 https://www.ama.org/?post_type=ama_courses&p=116976 Skills You’ll Gain Digital Accessibility Inclusive Marketing Accessibility What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This […]

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  • Better Marketing Through Better Accessibility

    Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.

    Beginner/Intermediate | 1.5 Hours | 11 Modules

    $79 for non-members | FREE for members

    Buy This Course

Skills You’ll Gain

Digital Accessibility Inclusive Marketing Accessibility

What You’ll Learn

  • Get tips for how you can be more inclusive of people, no matter their ability
  • Understand what digital accessibility is and how it can exclude people from employment, entertainment and education
  • Learn insights on the business case for disability inclusion and why you need to care
  • Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people
  • Gain empathy for others and how they engage with your content

You'll gain access to this training for 90 days from the purchase date.

Better Marketing Through Better Accessibility

Non-Member

$79.00

Member

$0.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.

Skill Level: Beginner/Intermediate

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11 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Learn more about the instructor’s company to gain perspective of where their knowledge on the topic comes from.

Start the course by identifying what accessibility is along with some common terms used when discussing accessibility.

Learn how accessibility is measured and standardized by looking at the guidelines that have been put into place throughout the years.

Gain perspective on the prevalence of disabilities driving the need for and importance of accessibility.

Learn what a screen reader is and how it works.

Gain perspective on how screen readers work through a recorded demonstration.

Begin to identify how you can consider accessibility in your marketing by looking at best practices and supportive tools to ensure accessibility.

Identify how social media as an extension of your brand can be optimized for accessibility.

Learn how to structure your content, consider images and links to be accessible without sacrificing SEO best practices.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructors

John Samuel Headshot

John Samuel

Co-Founder & CEO, Ablr

John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John’s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets.

John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal’s 40 under 40 award recipient and was selected to the Business Journal’s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world’s largest eye care provider, and the United Arts Council of Raleigh and Wake County.

Kim Casey

Kim Casey

Director of Accessibility, Ablr

Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

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]]> https://www.ama.org/on-demand/better-marketing-through-better-accessibility/feed/ 0 116976 Small Business Marketing https://www.ama.org/on-demand/small-business-marketing/ https://www.ama.org/on-demand/small-business-marketing/#respond Mon, 28 Oct 2024 14:39:22 +0000 https://www.ama.org/?post_type=ama_courses&p=174221 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and […]

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  • Small Business Marketing

    Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

    Beginner | 3 Hours | 27 Modules

    $129 for non-members | $99 for members

    Buy This Course

What You’ll Learn

  • Develop and implement an effective marketing plan for your small business
  • Understand how a conversion funnel works and apply it for e-commerce
  • Leverage social media platforms to strengthen your marketing campaign
  • Identify the best social media influencers to benefit your marketing
  • Apply SEO and keyword research to improve website visibility and traffic
  • Interpret search analytics to recognize successful marketing resources
  • Utilize content marketing as a promotional strategy

You will gain access to this course for 90 days from purchase date.

Small Business Marketing

Non-Member

$129.00

Member

$99.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.

Skill Level: Beginner

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AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

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    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

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    Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.

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    Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.

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