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AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-10-modules\">10 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: What is ROI\"} -->\n<!-- wp:paragraph -->\n<p>Start the course by understanding what ROI is so that you can work backwards in building a strategy to get your intended outcome for your efforts.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Content Strategy\"} -->\n<!-- wp:paragraph -->\n<p>Dedicate time up front to determining the type of content that will resonate with your audience and how you will approach your content strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: Defining Strategy \\u0026amp; Success\"} -->\n<!-- wp:paragraph -->\n<p>Review the questions to consider up front as you build out your social media strategy and define what success looks like for your organization.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: Content Gathering \\u0026amp; Creation\"} -->\n<!-- wp:paragraph -->\n<p>Consider whether you are going to curate or create content and the pros and cons of both scenarios.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Building Your Processes\"} -->\n<!-- wp:paragraph -->\n<p>Identify what to include when building out processes to ensure nothing is overlooked.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Measuring Success\"} -->\n<!-- wp:paragraph -->\n<p>Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Reports \\u0026amp; Calculating ROI\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to keep reports and calculate your ROI to see trends and pinpoint how changes have impacted your success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Social Media Tracking Tools\"} -->\n<!-- wp:paragraph -->\n<p>Explore different social media tracking tools to help you keep track of all the different metrics across platforms.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: What's Next\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":80021,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//05//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-80021\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Social Media Trainer and Founder of Avocado Social<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Social Media Advertising\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"As social media advertising become increasingly competitive, it's time to focus on what, why and how ads convert within the native platform.\",\"featuredImage\":{\"id\":128505,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Social-Media-Advertising_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-advertising\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Dive into the importance of quantitative analytics and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media Strategy and Proving ROI","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-strategy-and-proving-roi","to_ping":"","pinged":"","post_modified":"2024-06-06 13:32:02","post_modified_gmt":"2024-06-06 18:32:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116817","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116984,"post_author":"109914","post_date":"2023-03-15 18:18:31","post_date_gmt":"2023-03-15 18:18:31","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/UXODTcourse-1.jpg\",\"backgroundMediaId\":139641} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-intro-to-ux-for-digital-marketing-success\">Intro to UX for Digital Marketing Success<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bridge the divide between marketers and user experience (UX) for a higher ROI.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 1 Hour | 11 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":117672,\"uuid\":\"dcb84279-7b72-4d91-922b-df5bfbcb639a\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":117672,\"uuid\":\"a22a6d81-aa67-43f8-a68f-9ff27cc8da9b\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Intro to UX for Digital Marketing Success On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//intro-to-ux-for-digital-marketing-success///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">User Experience (UX)<\/span> <span class=\"lozenge\">UX Design<\/span> <span class=\"lozenge\">UX Basics<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Learn about the typical roles within UX, how to define UX and potential implications within marketing-related projects.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Become a marketer who is also a UX evangelist and learn how to make the business case for user experience within your organization.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn skills like UX strategy, effective user targeting, and task prioritization to aid your marketing efforts.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":117672,\"uuid\":\"3b8a973b-1303-46ff-8c5d-35039461cddd\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You'll gain access to this training for 90 days from the purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115975,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketers often misunderstand User Experience (UX). Isn\u2019t UX the same as marketing and Customer Experience (CX)? What happens to the performance of our products and websites when UX is overlooked? This course bridges the divide between marketing and UX so marketers will be more informed and trained to contribute to UX efforts. These efforts help move the needle for higher ROI on the performance of your products and websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-11-modules\">11 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: About UX4Sight\"} -->\n<!-- wp:paragraph -->\n<p>Learn more about the instructor's company to gain perspective of where their knowledge on the topic comes from.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Defining UX\"} -->\n<!-- wp:paragraph -->\n<p>Lay the foundation by understanding what UX is to frame its relevance for marketing professionals.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: UX Implications\"} -->\n<!-- wp:paragraph -->\n<p>Follow several examples to understand what can happen when UX goes wrong and why it is important to focus on up front.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: ROI of UX\"} -->\n<!-- wp:paragraph -->\n<p>Understand the return on investment for UX, including the cost and time savings it can have for your business.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Mental Models\"} -->\n<!-- wp:paragraph -->\n<p>Consider your user's expectations by exploring mental models and understanding how experiences should function.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Profiles\"} -->\n<!-- wp:paragraph -->\n<p>Determine how to tailor your product by building out UX profiles to meet the different segments and your business needs.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Personas\"} -->\n<!-- wp:paragraph -->\n<p>Visualize who you are designing for to better understand their perspective by completing a persona exercise.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Scenarios\"} -->\n<!-- wp:paragraph -->\n<p>Replicate how your users will engage to identify the pain points they might face by completing a scenario activity.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: Tasks\"} -->\n<!-- wp:paragraph -->\n<p>Focus on identifying the tasks your user has to do through completing prioritization and task flow exercises.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 11: What's Next\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":96590,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\",\"className\":\"is-style-default\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//02//aa8b39e188aa42cd96a5a31d29061f44.png?w=346\%22 alt=\"Abdul Suleiman\" class=\"wp-image-96590\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-abdul-suleiman\">Abdul Suleiman<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Chief Experience Officer of UX 4Sight<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Adjunct Professor, Abdul has taught in DePaul University\u2019s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Better Marketing Through Better Accessibility\",\"subhead\":\"Intermediate | 1.5 Hours\",\"description\":\"Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.\",\"featuredImage\":{\"id\":128511,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Better-Marketing-Through-Better-Accessibility_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"UX Design for Digital Marketers\",\"subhead\":\"Beginner | 2 Hours\",\"description\":\"Immerse yourself in UX design best practices to actively engage in meaningful conversations.\",\"featuredImage\":{\"id\":131995,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/On-Demand-Training_UX-Design-for-Digital-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"Beginner | 1 Hour\",\"description\":\"Identify and interpret critical aspects of data in a strategic direction to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Intro to UX for Digital Marketing Success","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"intro-to-ux-for-digital-marketing-success","to_ping":"","pinged":"","post_modified":"2024-06-06 13:33:23","post_modified_gmt":"2024-06-06 18:33:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116984","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116056,"post_author":"109914","post_date":"2023-02-27 13:38:16","post_date_gmt":"2023-02-27 13:38:16","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/robin-worrall-FPt10LXK0cg-unsplash.jpg\",\"backgroundMediaId\":150912,\"backgroundFocalPoint\":{\"x\":0.39,\"y\":0.1}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-mobile-marketing\">Mobile Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Reach your audience where they are\u2014through their phones! Leverage mobile devices' unique benefits to make your mobile marketing responsive and across multi-channels to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"3b5a8296-9275-42a3-8ba0-2d1ab3248bb2\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"1f5660ba-f9de-4067-8b23-51b751b70293\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//mobile-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course introduces mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course will teach you how to leverage mobile devices' unique benefits to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define mobile marketing and explain its benefits <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn about the key policies, guidelines, and\/or organizations in the mobile marketing industry<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify various methods for locating mobile users<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Distinguish mobile-dedicated websites from responsive design websites<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Consider how to choose the right mix of mobile marketing channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define key metric categories and explain the use of channel-specific metrics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"2151d71d-5e87-4e4c-b987-978e4836f587\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You'll gain access to this course for 90 days from purchase date\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Responsive Design<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Mobile Marketing<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Data Analytics\",\"subhead\":\"Certificate\",\"description\":\"Gain an overview of topics in statistics and their applications in various fields.\",\"featuredImage\":{\"id\":128515,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Certificate-in-Leadership_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-data-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Mobile Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mobile-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:29:26","post_modified_gmt":"2025-06-06 15:29:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116056","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116029,"post_author":"109914","post_date":"2023-02-27 13:34:00","post_date_gmt":"2023-02-27 13:34:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg\",\"backgroundMediaId\":139628} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization\">Conversion Rate Optimization<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Intermediate | 3 hours | 23 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"00e544a6-ab33-488f-948e-515e65a7ae7b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"c49e88c9-e474-4f85-b74e-53768b3fa27b\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//conversion-rate-optimization/">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand conversion rate and the many factors that contribute to it<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify strategies for enhancing conversion rates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Demonstrate successful application of the concepts learned to real-world scenarios<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"8a3c4a8e-3567-43bb-8110-3415eb2eb69b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from date of purchase\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">CRO<\/span> <span class=\"lozenge\">Marketing Strategy<\/span> <span class=\"lozenge\">Data Analysis<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"UX Design for Digital Marketers\",\"subhead\":\"On-Demand Training\",\"description\":\"Immerse yourself in UX design best practices to actively engage in meaningful conversations.\",\"featuredImage\":{\"id\":131995,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/On-Demand-Training_UX-Design-for-Digital-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Automation\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate lead nurturing from the first touchpoint to the purchase funnel\u2014ultimately informing and benefiting your future marketing automation decisions.\",\"featuredImage\":{\"id\":128498,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Marketing-Automation_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/marketing-automation\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Conversion Rate Optimization","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"conversion-rate-optimization","to_ping":"","pinged":"","post_modified":"2025-06-06 07:46:23","post_modified_gmt":"2025-06-06 12:46:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116029","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172287,"post_author":"168509","post_date":"2025-05-15 16:01:24","post_date_gmt":"2025-05-15 21:01:24","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-get-the-most-out-of-your-ai-technologies\">Get the most out of your AI technologies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>May 27, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Gain insights into the principles of Generative AI and understand how these technologies power GenAI platforms and tools.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how GenAI can be applied across various marketing channels and initiatives to automate repetitive tasks, generate personalized content, and enhance creativity and efficiency.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how GenAI can provide valuable insights and recommendations to optimize marketing campaigns and enable marketers to make data-driven decisions and drive better results.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":172299,\"uuid\":\"cf46cf0a-ecd0-4f98-ac33-342df95fc35b\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":188704,\"uuid\":\"51d11c6c-b6bc-4b70-95c2-f022dd70b8df\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Bridging the Gap Between AI & Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-marketing","to_ping":"","pinged":"","post_modified":"2025-05-15 16:01:29","post_modified_gmt":"2025-05-15 21:01:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172287","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":192554,"post_author":"168509","post_date":"2025-04-10 09:17:36","post_date_gmt":"2025-04-10 14:17:36","post_content":"<!-- wp:image {\"id\":175752,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//11//Earn-two-globally-recognized-credentials-1.png?w=1024\%22 alt=\"\" class=\"wp-image-175752\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-digital-marketing-certification-process-and-get-your-questions-answered\">Explore the Digital Marketing Certification Process and Get Your Questions Answered!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you're considering our dual <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///">Digital Marketing Certification<\/strong><\/a>, but want to know more about the program before making the commitment to enroll, this free webinar is for you. Talk to our team in real-time, and learn how the <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing Pro certification<\/a> can help you advance your career. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Education experts from the AMA and our partners at the Digital Marketing Institute (DMI) will walk you through the certification learning experience. You'll experience the course interface, sample modules and all the key features that enhance your overall learning experience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Bring your questions and leave more confident in understanding how you can gain your digital marketing certification credentials.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//professional-diploma-in-digital-marketing-ama-dmi-dual-certification-april-virtual-open-day?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_open_day_referral\%22 target=\"_blank\" rel=\"noreferrer noopener\">sign up today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Digital Marketing Certification - Open House","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-certification-open-house","to_ping":"","pinged":"","post_modified":"2025-04-10 09:29:27","post_modified_gmt":"2025-04-10 14:29:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=192554","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":188455,"post_author":"168509","post_date":"2025-03-10 14:23:29","post_date_gmt":"2025-03-10 19:23:29","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-converting-connection-into-commitment\">Converting Connection into Commitment<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When there\u2019s so much competition for time, attention, and resources, getting the right people to see you as right for them\u2014quickly\u2014is critical. But what do you do when all your reasons for being \u201cright\u201d aren\u2019t right for those you\u2019re talking to?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this practical and energizing keynote, 25-year message strategist and nonprofit veteran Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The result? You\u2019ll be able to summarize your strategies in a sentence and your manifesto in a minute. This workshop is specifically designed for marketing professionals and agency leaders who need their social content, campaigns, and client pitches to convert more reliably. Learn a groundbreaking framework for crafting messages that drive action by building on beliefs your audience already has.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Online | June 4, 2025 | 10:00 AM-12:00 PM Central Time<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Recognize why challenging customer beliefs backfires (and how to leverage existing beliefs instead)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify who is, and isn\u2019t, an ideal fit for your ideas, initiatives, and offers\u2014and why\u2014so you can focus your efforts where they\u2019ll have the greatest effect<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the three essential elements every high-converting message needs (and how to find them in your own)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measure and optimize your message's effectiveness using real audience signals<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":188472,\"uuid\":\"6a8a69fa-dc53-4290-83a5-05a9f09bab5c\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\"><strong><strong>Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Attendees will leave with:<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A proven template for crafting high-converting messages<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Specific examples of before\/after message transformations<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Clear criteria for evaluating message effectiveness<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Actionable steps to implement immediately in their next campaign or client pitch<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->","post_title":"Built for Buy-In: Fundamentals of Message Design","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"built-for-buy-in-fundamentals-of-message-design","to_ping":"","pinged":"","post_modified":"2025-06-04 12:21:39","post_modified_gmt":"2025-06-04 17:21:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188455","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":188025,"post_author":"110977","post_date":"2025-03-07 08:28:37","post_date_gmt":"2025-03-07 14:28:37","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 26, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If your organization is facing any of these challenges, it may be time to rethink your marketing model:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Are teams or departments independently procuring too many platforms?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Is it hard for leadership to enforce consistent branding and messaging?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Are list management and segmentation becoming cumbersome?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Does your organization need better control over who can create and edit campaigns?<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Join this webinar to explore strategies that empower your teams to deliver the right message to the right audience at the right time\u2014across email, social, SMS, digital ads, and more. In this session, you'll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Enhance list management, segmentation, and unsubscribe processes for better audience engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Maintain brand consistency across departments, teams, and business units<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>\u00a0Streamline your marketing tech stack and operations\u2014while reducing costs<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2e37408e-01a0-4118-a87d-4689908a0b53//ondemand/">View on-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":178737,"post_author":"168509","post_date":"2025-02-28 09:39:46","post_date_gmt":"2025-02-28 15:39:46","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-elevate-your-digital-marketing-skills-in-two-days\">Elevate Your Digital Marketing Skills in Two Days<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you'll learn actionable strategies to improve digital content, search engine rankings, and lead generation\u2014giving you the tools to deliver measurable growth for your team or organization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You'll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Online | April 23-24, 2025 | 12:30-4:00 PM Central Time<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the principles of content marketing and how to align it with long-term business goals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a content marketing mission statement to guide strategic efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use GA4 to measure and improve campaign performance and ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover the most impactful website changes for visitor engagement and lead generation<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":178741,\"uuid\":\"4e263d22-b130-4454-9c4d-92d22f4ba9d7\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\"><strong><strong>Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-500\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":188753,\"uuid\":\"c0ff795d-c6b6-4acd-9f42-c895d27a9845\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here.\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p> \u201cVery informative on the latest strategies and incorporating AI into our marketing efforts.\u201d<\/p>\n<!-- \/wp:paragraph --><cite>Gary K., past attendee of the AMA Digital Marketing Bootcamp<\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116482,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124431} \/-->","post_title":"Digital Marketing Bootcamp (April 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-bootcamp-april-2025","to_ping":"","pinged":"","post_modified":"2025-04-21 09:40:25","post_modified_gmt":"2025-04-21 14:40:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=178737","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Digital Marketing

Digital marketing is the use of digital channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices, and other channels. 

Why is Digital Marketing Important? 

Digital marketing allows businesses to reach a global audience quickly and cost-effectively. It also provides extensive data and analytics, enabling marketers to track performance and make data-driven decisions. Additionally, digital marketing offers personalized and targeted approaches, ensuring messages resonate with specific audiences. Moreover, it facilitates two-way communication with customers, fostering engagement and loyalty. 

Here, you will find a collection of research insights and marketing news articles regarding digital marketing.

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