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Journal of Marketing Research<\/a><\/em>, 52 (5), 726-735.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Yakov Bart, Andrew Stephen, and Miklos Sarvary (2014), \u201c<a href=https://www.ama.org/"https:////doi.org//10.1509//jmr.13.0503/" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions<\/a>,\u201d <em><a href=https://www.ama.org/"https:////www.ama.org//jmr/">Journal of Marketing Research<\/a><\/em>, 51(3), 270-285.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Peter Danaher, Michael Smith, Kulan Ranasinghe, and Tracey Danahe (2015), \u201c<a href=https://www.ama.org/"https:////doi.org//10.1509//jmr.13.0341/" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Where, When and How Long: Factors that Influence the Redemption of Mobile Phone Coupons<\/a>,\u201d <em><a href=https://www.ama.org/"https:////www.ama.org//jmr/">Journal of Marketing Research<\/a><\/em>, 52 (5), 710-725.<\/p>\n<!-- \/wp:paragraph -->","post_title":"An Unprecedented Era of Mobile Marketing","post_excerpt":"As customers are engaged with smartphones, marketing is embracing an unprecedented era of ubiquitous mobile targeting opportunities. Branding and advertising managers can leverage mobile technologies to more effectively improve business performance by better understanding the new, connected, nonlinear consumer journey and contextual environment (location, time, weather, competition) of the digital and physical combined consumer experience.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"an-unprecedented-era-of-mobile-marketing","to_ping":"","pinged":"","post_modified":"2024-01-08 15:16:05","post_modified_gmt":"2024-01-08 21:16:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=27224","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Digital Marketing

Digital marketing is the use of digital channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices, and other channels. 

Why is Digital Marketing Important? 

Digital marketing allows businesses to reach a global audience quickly and cost-effectively. It also provides extensive data and analytics, enabling marketers to track performance and make data-driven decisions. Additionally, digital marketing offers personalized and targeted approaches, ensuring messages resonate with specific audiences. Moreover, it facilitates two-way communication with customers, fostering engagement and loyalty. 

Here, you will find a collection of research insights and marketing news articles regarding digital marketing.

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