Skip to Content Skip to Footer
Learn More<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":54626,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////ama-preprod.go-vip.co//wp-content//uploads//2020//03//Digital-Marketing-Certification-PCM.png?w=1024\%22 alt=\"\" class=\"wp-image-54626\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":\"31px\"} -->\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-i-already-have-a-pcm-digital-marketing\"><strong>I Already Have a PCM\u00ae Digital Marketing<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don't forget to report your <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">Continuing Education Units (CEUs)<\/a> to the AMA. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need support and are outside of the U.S. please <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//contact?utm_source=ama&utm_medium=ama_referral&utm_campaign=ama_contact_us_page_referral\%22 target=\"_blank\" rel=\"noreferrer noopener nofollow\">click here<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"55px\"} -->\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Advanced Digital Marketing Certification","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"advanced-digital-marketing-certification","to_ping":"","pinged":"","post_modified":"2024-12-02 09:35:40","post_modified_gmt":"2024-12-02 15:35:40","post_content_filtered":"","post_parent":1065,"guid":"https:\/\/www.ama.org\/?page_id=69924","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2587,"post_author":"12","post_date":"2018-12-13 21:01:58","post_date_gmt":"2018-12-13 21:01:58","post_content":"<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"26px\"}}} -->\n<p style=\"font-size:26px\"><strong>In Today\u2019s Digital Age, <\/strong><strong>Content Marketing IS Marketing<\/strong><strong>.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand\u2019s marketing strategy. Now\u2019s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\u2019s why we\u2019ve partnered with <strong>Content Marketing Institute (CMI)<\/strong>, a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the <strong>AMA Professional Certified Marketer\u00ae (PCM\u00ae) Content Marketing<\/strong> exam.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It's your ultimate key to success, providing a deep dive into the following critical areas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns {\"align\":\"\"} -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Modern Content Marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Building Your Team<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Operations and Content Modeling<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Standards and Guidelines<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Product Development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Storytelling<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Story mapping<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=Z0p8dkB1Ric\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=Z0p8dkB1Ric\n<\/div><\/figure>\n<!-- \/wp:embed --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-pricing\">Pricing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>AMA Member<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">$1,295<br><em>Log in to view member discount code<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/roleblock {\"rb_background\":\"#69b5a4\",\"public\":\"hide\",\"chapter_admin\":\"hide\",\"chapter_leader\":\"hide\",\"student\":\"hide\",\"paid_member\":\"show\",\"free_account\":\"hide\",\"expired_member\":\"hide\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Use code<\/em> <em><strong>AMAMEMBER100<\/strong><\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:ama\/roleblock --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Non-Member<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">$1,395<br><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////contentmarketinguniversity.com//content-marketing-certification//?utm_medium=referral&utm_source=ama&utm_campaign=ama_site\%22 target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:media-text {\"mediaId\":138225,\"mediaLink\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/brooke-cagle-xcgh5_-qixc-unsplash-1\/\",\"mediaType\":\"image\",\"imageFill\":false} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//10//brooke-cagle-xcgh5_-QIXc-unsplash-1-e1698072136168.jpg?w=1024\%22 alt=\"\" class=\"wp-image-138225 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-certification-works\"><strong>How Certification Works<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Enrollment for the Content Marketing Certification program happens through our partners at CMI. You\u2019ll have access to 15 hours of self-paced online learning, followed by an online exam.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strategically Align Your Content Marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Get Actionable Takeaways<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Unlock your potential<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"className\":\"has-2-columns\"} -->\n<div class=\"wp-block-columns has-2-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\">Eligibility Requirements<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While there are no eligibility requirements at this time, we find that PCM\u00ae candidates have more success if they have the following minimum level of education or experience: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Bachelor\u2019s degree and four years of professional marketing experience <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master\u2019s degree and two years of professional marketing experience <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>7 years of professional marketing experience <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"examdetails\">Exam Details<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The online test is made up of 100 multiple-choice questions. You'll have two hours to complete it. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To pass, you must receive an overall score \u200bof <strong>80% or higher<\/strong> and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-are-you-interested-in-just-the-pcm-exam\">Are You Interested in Just the PCM\u00ae Exam?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"className\":\"has-2-columns kill-bottom-margin\"} -->\n<div class=\"wp-block-columns has-2-columns kill-bottom-margin\"><!-- wp:column {\"className\":\"kill-bottom-margin\"} -->\n<div class=\"wp-block-column kill-bottom-margin\"><!-- wp:paragraph -->\n<p>Purchase just the <strong>PCM<em>\u00ae\ufe0f <\/em>Content Marketing exam<\/strong> and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:table {\"className\":\"is-style-stripes\",\"fontSize\":\"medium\"} -->\n<figure class=\"wp-block-table is-style-stripes has-medium-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">AMA Member<\/th><th class=\"has-text-align-center\" data-align=\"center\">Non-Member<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">$249<\/td><td class=\"has-text-align-center\" data-align=\"center\">$349<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:button {\"className\":\"aligncenter\"} -->\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////elearning.ama.org//diweb//catalog//item//eid//01t3u000008WprjAAC/">Enroll In the Exam Only<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-300\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-300-background-color has-background\"><!-- wp:html -->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=https://www.ama.org/"////js.hsforms.net//forms//embed//v2.js/">/n
4 results
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.