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AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Reverse Engineering Revenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reverse-engineering-revenue","to_ping":"","pinged":"","post_modified":"2025-05-13 16:09:16","post_modified_gmt":"2025-05-13 21:09:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=194720","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197034,"post_author":"110977","post_date":"2025-06-10 12:13:48","post_date_gmt":"2025-06-10 17:13:48","post_content":"<!-- wp:paragraph -->\n<p>Today\u2019s marketers are expected to do it all \u2014 build brand, generate leads, and drive measurable revenue impact all the way to closed-won. That\u2019s a big ask, especially when data is fragmented and teams are running in silos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To truly influence the entire funnel, marketers need to go beyond traditional ABM and adopt a full-funnel account-based experience (ABX) approach. When done right, ABX helps align sales and marketing, activate buyer signals, and turn engagement into real pipeline momentum.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us on July 17th at 12 PM CT as Evelyn Bozak, VP of Field Marketing, ZoomInfo<\/strong>, explores how marketers can lead the shift from siloed tactics to shared outcomes across marketing and sales. You\u2019ll learn how to activate buyer signals, orchestrate next-best actions, and grow programs that make a measurable impact on pipeline and revenue.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In this session, you\u2019ll learn how to:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Align marketing and sales around shared signals to drive consistent, measurable outcomes<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Leverage intent data and AI-powered insights to fuel next-best actions and optimize engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply proven ABX tactics that accelerate pipeline progression and increase marketing\u2019s impact on revenue<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the right metrics to measure and report on ABX program performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This session airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//DMKXbr?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Smash the Silo, Sync the Funnel: ABX That Moves Revenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breaking-down-silos-how-marketers-can-power-full-funnel-abx","to_ping":"","pinged":"","post_modified":"2025-06-20 11:29:06","post_modified_gmt":"2025-06-20 16:29:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197034","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":195881,"post_author":"110977","post_date":"2025-05-27 11:17:35","post_date_gmt":"2025-05-27 16:17:35","post_content":"<!-- wp:paragraph -->\n<p>At a time when successful marketing is being driven by new ideas and innovations, we can either catch up or fall behind. To stay ahead of the curve, and our competitors, we need to understand what our benchmarks are compared to others so we know what levers to pull.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us as we unveil the <strong><em>2025 Digital Engagement Benchmarks<\/em><\/strong>, where you will get the most up-to-date data on digital engagement based on the thousands of digital experiences we\u2019ve analyzed plus insight on audience behaviors trends that could reset your marketing strategies this year.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Get a jumpstart to help you:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Optimize audience conversion rates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Boost audience engagement and interactivity<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Maximize your reach with on-demand experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Drive greater ROI and pipeline through your webinars and virtual events<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Uncover trends in personalization and content that are driving ROI<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Wondering how your marketing compares to your peers? Join us to find out.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 1 PM CT and will be available on-demand after it airs.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.on24.com//resources//asset//ama-digital-engagement-benchmarks///">Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"2025 Digital Engagement Benchmarks","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2025-digital-engagement-benchmarks","to_ping":"","pinged":"","post_modified":"2025-05-27 11:19:51","post_modified_gmt":"2025-05-27 16:19:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=195881","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197544,"post_author":"168509","post_date":"2025-06-13 14:01:57","post_date_gmt":"2025-06-13 19:01:57","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-stakeholder-whispering-transforming-vague-requests-into-strategic-solutions\">Stakeholder Whispering: Transforming Vague Requests into Strategic Solutions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Stop being an order-taker and start driving strategic impact. Learn how to transform vague stakeholder requests into clear project direction through powerful questioning techniques and assumption-challenging conversations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You don\u2019t need more tools or another leadership framework. You need to learn how to ask better questions, challenge assumptions, and guide stakeholders toward real solutions \u2014 before misalignment costs you time, money, and missed opportunities.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for an innovative approach to thinking about stakeholder conversations: Stakeholder Whispering<\/strong>. In this entertaining talk, Bill Shander enlightens people on the art of stakeholder conversations that uncover real needs, challenge assumptions to reduce bad decisions, and deliver results that improve organizational performance and your career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>August 27, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":197549,\"uuid\":\"8df32d38-fcf7-4018-84df-ff9532343e6f\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Learn together! Purchase 3 or more training seats for your team or network and <strong>save up to $19 per ticket!<\/strong> Users can be assigned and updated after the purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>The junior marketer who doesn\u2019t even realize this is an issue yet - that their stakeholders don\u2019t know what they need.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The mid-level marketer who may know it\u2019s an issue but hasn\u2019t really figured out what to do about it yet.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Any marketing professional that gets stuck endlessly iterating projects trying to make their boss\/client happy and can\u2019t seem to get around that reality.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Identify how cognitive biases and the subconscious response lead to wasted time and effort at work<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differentiate between a \"want\" or a \"request\" and an actual underlying need<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ask better questions to uncover real needs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Turn complexity into clarity, so communication drives action<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Secrets of Stakeholder Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"secrets-of-stakeholder-management","to_ping":"","pinged":"","post_modified":"2025-06-13 14:29:46","post_modified_gmt":"2025-06-13 19:29:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197544","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197624,"post_author":"43028","post_date":"2025-06-16 08:18:09","post_date_gmt":"2025-06-16 13:18:09","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for this free virtual event on September 16, where marketers will explore how to get the most value from their MarTech stack.<\/strong> From digital tools and content platforms to AI, performance tracking, and strategic planning, you\u2019ll hear from experts on what\u2019s working and what\u2019s next. Whether you\u2019re refining your current setup or looking to scale, you\u2019ll walk away with tangible insights you can apply right away.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Frameworks for evaluating and optimizing your current MarTech stack<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Best practices for integrating emerging tools like AI into your workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for aligning tech choices with team goals and marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into content creation and project management platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of tools that boost performance and ROI<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Optimizing Your MarTech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-optimizing-your-martech","to_ping":"","pinged":"","post_modified":"2025-06-16 09:09:59","post_modified_gmt":"2025-06-16 14:09:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197624","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":195563,"post_author":"168509","post_date":"2025-05-23 13:24:35","post_date_gmt":"2025-05-23 18:24:35","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-take-your-brand-management-to-the-next-level\">Take Your Brand Management To The Next Level<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers. You\u2019ll learn core frameworks and project prioritization methods, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance\/ROI of key initiatives.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong><em>Online | 6 Weeks | September 18 - October 30<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":195732,\"uuid\":\"4e273d5b-2dac-4b2c-8060-1fdff804531d\",\"type\":\"product\"}],\"buttonText\":\"Register Now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background\">Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to Expect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The <strong>six-week program<\/strong> lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you\u2019ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121344,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Woman-at-Computer_620x466.png/" alt=\"\" class=\"wp-image-121344\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-weekly-assignments\">Weekly Assignments<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each Wednesday, you'll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":121345,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Cohort-Learning_Zoom-Screen_620x466.png/" alt=\"\" class=\"wp-image-121345\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-live-classes\">4 Live Classes<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on <strong>September 18, October 2, October 16, and October 30.<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116635,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your new skills! When you finish this program, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-will-benefit\">Who Will Benefit?<\/h2>\n<!-- \/wp:heading --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>This intermediate-level training is designed for:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Brand and marketing managers tasked with creating and executing brand strategies and projects (\u201cclient-side\u201d)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Agencies, consultants and freelancers who work for\/collaborate with brand management clients and want to become better strategic partners<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Small business owners who want insight into how brand leaders manage larger brands<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"June-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the strategic planning process most brands follow<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the four primary ways that brands can grow<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover insight into the brand manager role and key responsibilities<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn major focus areas for career development in brand management<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify key cross-functional partnerships that brand managers must create<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the positioning concept and framework that big brand managers use<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand key criteria for positioning success (evaluation and improvement)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover brand manager financial responsibilities<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Review profit and loss (P&L) breakdown\u2014what it is and how brands make money<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn pricing strategy considerations and implications<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Receive product cost model examples<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how brand managers judge and measure advertising value<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":121056,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">\"\"AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Building a Data-Driven Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-a-data-driven-marketing-strategy","to_ping":"","pinged":"","post_modified":"2025-06-13 15:03:23","post_modified_gmt":"2025-06-13 20:03:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197556","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197628,"post_author":"43028","post_date":"2025-06-16 08:35:15","post_date_gmt":"2025-06-16 13:35:15","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape.<\/strong> This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you're refining your strategy or looking to scale your efforts, you'll walk away with actionable insights to apply immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Up-to-date strategies for engaging audiences across digital channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into performance-driven content and campaign planning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Trends and forecasts shaping the future of digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for optimizing paid, owned, and earned media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of what\u2019s working in SEO, email, and analytics today<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"Virtual Conference: Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-digital-marketing-4","to_ping":"","pinged":"","post_modified":"2025-06-16 09:09:52","post_modified_gmt":"2025-06-16 14:09:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197628","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":196193,"post_author":"168509","post_date":"2025-05-30 16:14:46","post_date_gmt":"2025-05-30 21:14:46","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-build-and-implement-a-strategic-plan\">Build and Implement A Strategic Plan<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>All great businesses need clear direction to guide the work of the organization, and marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can easily be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization\u2019s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Leave this session with thinking and frameworks to fuel long-term brand growth and advance your career. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>December 4, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":196196,\"uuid\":\"f1a63e5c-0f1f-42f2-8fc1-b7fb7cc2dcff\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Brand and marketing managers, directors, VPs\/GMs who own\/write\/update\/implement strategic plans for a brand or business unit (client-side marketing\/business leaders)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company\/corporate strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Agency strategy\/client management\/business development roles who want to grow their agency and become better strategic partners for their clients<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Small business owners who want a framework to create a growth plan for their own business<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Follow the strategic planning process most brands use<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use common strategic plan structures and formats <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Start with proper homework and preparation <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Craft an effective vision statement <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify key issues and select strategies <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Translate strategies into actionable initiatives <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Access all included templates and worksheets<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"How to Write a Strategic Plan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-write-a-strategic-plan-dec2025","to_ping":"","pinged":"","post_modified":"2025-05-30 16:26:31","post_modified_gmt":"2025-05-30 21:26:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=196193","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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