You’ll learn how to deliver personalized, 1:1 messaging that drives higher opens, clicks, and conversions—without adding manual work. 

What you’ll take away:

• Why batch-and-blast is hurting your engagement
• How AI helps you segment smarter and personalize at scale
• Proven tactics for integrating AI into your email workflows
• Success stories from marketers who made the switch 

Whether you’re a solo marketer or part of a larger team, you’ll walk away with actionable ways to bring your email strategy into the AI era.

This webinar airs at 12 PM CT and will be available for six months on-demand.

The post From Batch-and-Blast to 1:1 Messaging: How AI is Redefining Email Marketing appeared first on American Marketing Association.

In this webinar, industry experts share the latest tactics that leading companies are using to harness the power of large-scale events to better reach their target audiences. Hear real stories of how marketing pros track brand presence by monitoring logo placements, branded visuals, and social conversation at scale – and, crucially, how to translate that data into meaningful ROI metrics after the event ends.

Join the session to learn about:

• How to follow fast-moving conversations around cultural moments
• Why text-first social listening is no longer an option when tracking brand impact
• How to prove sponsorship ROI that goes beyond impressions and mentions

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

The post Capturing Cultural Moments – How to Measure Brand Impact with Social Listening appeared first on American Marketing Association.

This event occurs on Friday, August 22 at the 2025 AMA Summer Academic Conference.

Key Benefits for Doctoral Students

• Mentorship Opportunities: Intimate sessions led by experienced faculty covering challenges in both early and later stages of a PhD program.
• Networking & Peer Community: Dedicated time to connect with fellow doctoral students and established scholars in an informal, supportive atmosphere.
• Research Feedback from Published Faculty: Engage in interactive discussions about research ideas, learn strategies for publishing, and receive personalized feedback from mentors.

Faculty Ambassadors

DocSIG collaborates with faculty ambassadors Professors Dr. Karen Winterich (PennState, CB, Co-Editor JMR) and Dr. Andreas Lanz (Uni Basel, Quant) in making this event a success for doctoral students.

Karen Page Winterich

Karen is the Gerald I. Susman Professor in Sustainability and Professor of Marketing at Pennsylvania State University. She conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as sustainable and im(moral) behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as Co-Editor for the Journal of Marketing Research and is Past President of the Academic Council of the American Marketing Association. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal’s Sustainability Education Initiatives.

Andreas Lanz

Andreas is a marketing professor and member of the faculty board at the University of Basel. He joined from HEC Paris in 2023 and holds a doctoral degree from the University of Mannheim. Andreas researches social networks and is recognized for his award-winning work on the effectiveness of micro influence for dissemination (i.e., Lanz et al. 2019 as well as Beichert et al. 2024 and Goldenberg et al. 2024). He published in leading academic journals including the Journal of Marketing (2024; 2024), Journal of Marketing Research (2019; 2024), Journal of the Academy of Marketing Science (2025), Management Information Systems Quarterly (2022; 2025), Management Science (2025), and Quantitative Marketing and Economics (2022)—with press coverage, among others, in the Harvard Business Review and MIT Sloan Management Review.

Doctoral Student Organizers – DocSIG Leadership

Reach out to us at docsig.ama@gmail.com.

Julia van de Sandt
Julia is a fourth-year PhD Candidate in Marketing at the University of South Carolina, specializing in Consumer Behavior. Her research investigates how product materials and information framing influence consumers’ judgment and decision-making in sustainability and financial decision-making. For about a decade before academia, Julia thrived in analytical roles across consumer packaging, cruise tourism, and retail. In 24-25 Julia serves as Chair of DocSIG and concludes three-years of service with DocSIG at SummerAMA in Chicago.

Ishita Nagpal

Ishita is a third-year doctoral student in Marketing at J. Mack Robinson College of Business at Georgia State University. Her research interests centered on the intersection of marketing strategy and the social impact of marketing. Passionate about supporting fellow doctoral students, she has been serving DocSIG for over two years. Her dedication and service have been recognized with the Outstanding Service Award at Georgia State

The post DocSIG Pre-Conference at AMA Summer Academic Conference appeared first on American Marketing Association.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

The post Launching an ELG Strategy appeared first on American Marketing Association.

You’ll discover exactly how and when consumers respond after seeing an ad—thanks to groundbreaking deterministic attribution—and why certain programming, like sports, delivers up to 25% higher engagement. Plus, attendees will get actionable guidance on applying these attribution insights directly to their creative, unlocking new ways to drive stronger consumer response. You’ll leave ready to build smarter, more impactful campaigns that deliver across every screen. 

You will learn: 

• How to perfect your media mix to drive results. 
• Unlock your optimal daypart for your target audience. 
• The link between TV ad exposures and consumer action on digital devices. 
• What is your sweet spot for frequency.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

The post How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights appeared first on American Marketing Association.

Do you know what your competencies are or how to improve them?

In this webinar, you’ll discover a revolutionary new Career Readiness Assessment that quantifies soft skills and creates Personal Development Plans, all from running a simulated marketing division. 

Through this process you will:

1. See what real marketing decisions can reveal about your strengths and weaknesses, with insights backed by quantitative analysis of your game play;
2. Learn about the individualized feedback you will receive on 24 key metrics, including critical thinking, problem solving, deductive reasoning, innovation, initiative, and learning agility;
3. Discover how you would be compared to tens of thousands of other marketers; and
4. Encounter a professional development plan that organizes goals, identify strengths and weak spots, and sets priorities for you to ensure efficient, focused and SMART goal achievement. 

Professionals who have used our competency assessments will also share their journeys to uncover their strengths and areas to improve, tailor their growth journeys, and achieve targeted career goals.

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

The post Unlock Your Professional Marketing Potential appeared first on American Marketing Association.

In this members-only webinar, our panel of academic researchers and industry experts will explore the ethical implications of AI. From the policies and procedures that should be put into place now to laying the foundation for what could be possible in the future, we’ll consider how ethics can be at the forefront of all decisions.

Speakers

Molly Soat

VP, Professional Development, American Marketing Association

(Panel Moderator)

Natalie Lambert

Founder & Managing Partner, GenEdge Consulting

Sarah Sinclair

Vice President, Global Data Privacy, Security & AI Law

Yuping Liu-Thompkins

Professor of Marketing
Old Dominion University

Speaker TBA

Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.

The post Forging the Future: AI & Marketing Ethics (Members Only) appeared first on American Marketing Association.

Learn together! Purchase 3 or more training seats for your team or network and save up to $19 per ticket! Users can be assigned and updated after the purchase.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Beyond the Funnel: A Playground Approach to Lifecycle Marketing appeared first on American Marketing Association.

Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.

Key Takeaways

• Key marketing trends to watch in the year ahead
• Insights into how AI and tech will reshape marketing roles and workflows
• Predictions for evolving consumer behavior and expectations
• Tips for aligning strategy with brand values and business goals
• Tools to help guide planning, budgeting, and innovation

The post Virtual Conference: The Year Ahead in Marketing appeared first on American Marketing Association.

Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape. This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you’re refining your strategy or looking to scale your efforts, you’ll walk away with actionable insights to apply immediately.

Key Takeaways

• Up-to-date strategies for engaging audiences across digital channels
• Insights into performance-driven content and campaign planning
• Trends and forecasts shaping the future of digital marketing
• Tips for optimizing paid, owned, and earned media
• Real-world examples of what’s working in SEO, email, and analytics today

The post Virtual Conference: Digital Marketing appeared first on American Marketing Association.