Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Listening<\/span> <span class=\"lozenge\">Stakeholder Management<\/span> <span class=\"lozenge\">Customer Engagement<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insights into the strengths and challenges of building and using listening skills<\/li>\n\n\n\n<li>Learn the four core competencies for listening to Customers & Stakeholders<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115977\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>As marketers, our world revolves around people - understanding the customer, user, prospects, employee and internal stakeholder experiences. Not only does each audience group look at things differently, but each person within that audience is unique. So, how can we truly understand this wide array of perspectives and effectively communicate what is most important to them?<\/p>\n\n\n\n<p>Enter the art of Listening. Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer's needs and their ultimate objectives. This course will take you on a journey to understand how to implement the different levels of listening and experience the value of \u201cflipping the script\u201d with the key stakeholders you engage with as a marketer.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-9-modules\">9 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Get in the right mindset for the course by thinking about your own experiences and why listening should be at the forefront in managing relationships.<\/p>\n\n\n\n\n\n<p>Reframe your perspective of who your customer is and what that means in building and developing relationships.<\/p>\n\n\n\n\n\n<p>Consider how you listen while gaining a high-level understanding of the 4 different competencies of listening before going deeper into each one.<\/p>\n\n\n\n\n\n<p>Learn how to listen with your whole body and demonstrate that you are engaged and present in the conversation.<\/p>\n\n\n\n\n\n<p>Learn how to listen to understand your client's perspective and the context of the situation.<\/p>\n\n\n\n\n\n<p>Learn how to listen for structure and the elements of the conversation to help you better frame the conversation and your responses.<\/p>\n\n\n\n\n\n<p>Learn the 3 steps of having an adaptive conversation to listen at the deepest level.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor-s\"><strong>Meet Your Instructor<\/strong>s<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-medium is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//11//Mark-L.-Vincent-Headshot.jpg?resize=255,300\%22 alt=\"\" class=\"wp-image-109588\" style=\"aspect-ratio:1;object-fit:cover;width:250px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mark-l-vincent\">Mark L. Vincent<\/h3>\n\n\n\n<p>Mark facilitates Maestro-level leaders, teaches introductory and core competencies courses for those seeking a professional credential and authored the book: Listening Helping Learning: Core Competencies of Process Consulting. His accumulated experience includes more than thirty-five years of pioneering various approaches to leadership and organizational capacity-building, entrepreneurship, interim executive leadership, CEO peer-based advising, and professional development and credentialing. His focus on a process approach to helping organizations and leaders live their mission has led to successful adaptive change initiatives with more than 800 clients across varied domestic and international marketplaces.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-medium is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//11//Jennifer-Miller-Headshot.jpg?resize=300,200\%22 alt=\"\" class=\"wp-image-109587\" style=\"aspect-ratio:1;object-fit:cover;width:250px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jennifer-miller\">Jennifer Miller<\/h3>\n\n\n\n<p><strong>Chief Marketing Officer and Owner of Strategically Connected<\/strong><\/p>\n\n\n\n<p>Jennifer is a Fractional Chief Marketing Officer and Owner of Strategically Connected. She has managed and built both sales and marketing teams from the ground up and believes that people are the core of driving change and growth in organizations and processes. Her passion for supporting companies to build scalable processes has impacted many organizations over the years, one of which received the honor of the #1 Fastest-Growing Technology company in Austin and #86 on the 2019 Inc 5000 list. In addition, the range of experience Jennifer holds in both small startup and Fortune 100 companies have given her both scalable and strategic insight into how to build an organization\u2019s brand. Jennifer believes that every problem is \u201cfigureoutable\u201d and she strives to help bring simplicity to complex situations.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Managing Stakeholders Through Listening","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"managing-stakeholders-through-listening","to_ping":"","pinged":"","post_modified":"2025-05-21 14:28:48","post_modified_gmt":"2025-05-21 19:28:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=135459","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116976,"post_author":"109914","post_date":"2025-01-24 10:35:10","post_date_gmt":"2025-01-24 16:35:10","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-better-marketing-through-better-accessibility\">Better Marketing Through Better Accessibility<\/h2>\n\n\n\n<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 1.5 Hours | 11 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Better Marketing Through Better Accessibility On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//better-marketing-through-better-accessibility///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Digital Accessibility<\/span> <span class=\"lozenge\">Inclusive Marketing<\/span> <span class=\"lozenge\">Accessibility<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get tips for how you can be more inclusive of people, no matter their ability<\/li>\n\n\n\n<li>Understand what digital accessibility is and how it can exclude people from employment, entertainment and education<\/li>\n\n\n\n<li>Learn insights on the business case for disability inclusion and why you need to care<\/li>\n\n\n\n<li>Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people<\/li>\n\n\n\n<li>Gain empathy for others and how they engage with your content<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115976\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.<\/p>\n\n\n\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-11-modules\">11 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Learn more about the instructor's company to gain perspective of where their knowledge on the topic comes from.<\/p>\n\n\n\n\n\n<p>Start the course by identifying what accessibility is along with some common terms used when discussing accessibility.<\/p>\n\n\n\n\n\n<p>Learn how accessibility is measured and standardized by looking at the guidelines that have been put into place throughout the years.<\/p>\n\n\n\n\n\n<p>Gain perspective on the prevalence of disabilities driving the need for and importance of accessibility.<\/p>\n\n\n\n\n\n<p>Learn what a screen reader is and how it works.<\/p>\n\n\n\n\n\n<p>Gain perspective on how screen readers work through a recorded demonstration.<\/p>\n\n\n\n\n\n<p>Begin to identify how you can consider accessibility in your marketing by looking at best practices and supportive tools to ensure accessibility.<\/p>\n\n\n\n\n\n<p>Identify how social media as an extension of your brand can be optimized for accessibility.<\/p>\n\n\n\n\n\n<p>Learn how to structure your content, consider images and links to be accessible without sacrificing SEO best practices.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructors\">Meet Your Instructors<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//08//John-Samuel-Headshot_TBJ-edited.png?w=458\%22 alt=\"John Samuel Headshot\" class=\"wp-image-84742\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-john-samuel\">John Samuel<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Co-Founder & CEO, Ablr<\/strong><\/p>\n\n\n\n<p>John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John\u2019s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets. <\/p>\n\n\n\n<p>John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal\u2019s 40 under 40 award recipient and was selected to the Business Journal\u2019s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world\u2019s largest eye care provider, and the United Arts Council of Raleigh and Wake County.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//08//Kim-Casey-edited.jpg?w=1022\%22 alt=\"Kim Casey\" class=\"wp-image-84741\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kim-casey\">Kim Casey<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Director of Accessibility, Ablr<\/strong><\/p>\n\n\n\n<p>Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Better Marketing Through Better Accessibility","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"better-marketing-through-better-accessibility","to_ping":"","pinged":"","post_modified":"2025-01-24 11:04:04","post_modified_gmt":"2025-01-24 17:04:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116976","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181616,"post_author":"168509","post_date":"2025-01-17 09:55:10","post_date_gmt":"2025-01-17 15:55:10","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-creativity-and-innovation\"><strong>Certificate in Creativity and Innovation<\/strong><\/h2>\n\n\n\n<p>Organizations need employees who can channel their creativity and innovation toward organizational challenges and goals. Become acquainted with and leverage your become re-acquainted with your own stores of creativity.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 18 hours<\/p>\n\n\n\n<p><strong>$269<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//6//certificate-in-creativity-and-innovation/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Because organizations must innovate to stay alive in today's highly competitive marketplace, organizations need employees who can channel their creativity and innovation toward organizational challenges and goals. This certificate program will first help you become re-acquainted with your own stores of creativity and innovation. Next, you are given a set of tools that allow you to leverage your creativity to identify and solve organizational problems.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//6//certificate-in-creativity-and-innovation/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n\n\n\n\n\n<p>This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.<\/p>\n\n\n\n\n\n<p>Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.<\/p>\n\n\n\n\n\n<p>Innovation can make or break an organization in terms of its ability to win and keep customers. This course looks at innovation in corporations and the public sector. It reviews the latest academic thinking on innovation, including Clay Christensen's seminal thinking on disruptive technology and the proper response to the disruption. Further, it explores some of the internal responses to the need for creativity, including idea champions, idea incubators, new venture teams and skunk works, and the process of moving from innovation to commercialization. This course also covers some of the more successful corporate innovators as a way of illustrating the principles of effective innovation in large organizations.<\/p>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Creativity and Innovation","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-creativity-and-innovation","to_ping":"","pinged":"","post_modified":"2025-06-06 07:03:58","post_modified_gmt":"2025-06-06 12:03:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=181616","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180179,"post_author":"168509","post_date":"2025-01-09 10:39:25","post_date_gmt":"2025-01-09 16:39:25","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduction-to-critical-thinking\">Introduction to Critical Thinking<\/h2>\n\n\n\n<p>This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 7 Hours<\/p>\n\n\n\n<p><strong>$199 for non-members | $169 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Introduction to Critical Thinking On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//introduction-to-critical-thinking///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define critical thinking, reasoning, and logic<\/li>\n\n\n\n<li>Ask appropriate questions for critical thinking<\/li>\n\n\n\n<li>Understand the process of systemic problem-solving<\/li>\n\n\n\n<li>Identify and overcome barriers to critical thinking<\/li>\n\n\n\n<li>Articulate common reasoning fallacies<\/li>\n\n\n\n<li>Understand critical thinking as it pertains to the workplace<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-7-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118887\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 7 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Introduction to Critical Thinking","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"introduction-to-critical-thinking","to_ping":"","pinged":"","post_modified":"2025-06-06 10:11:02","post_modified_gmt":"2025-06-06 15:11:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180179","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180163,"post_author":"168509","post_date":"2025-01-09 10:09:20","post_date_gmt":"2025-01-09 16:09:20","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-change-management-foundations\">Change Management Foundations<\/h2>\n\n\n\n<p>Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.<\/p>\n\n\n\n<p class=\"has-small-font-size\">4 Hours | 3 Modules<\/p>\n\n\n\n<p><strong>$339 for non-members | $309 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Change Management Foundations On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//change-management-foundations///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Describe the factors that make people resist change<\/li>\n\n\n\n<li>Identify the principles of change<\/li>\n\n\n\n<li>Explain the importance of change resilience<\/li>\n\n\n\n<li>Define the roadmap to change<\/li>\n\n\n\n<li>Identify tools to facilitate change<\/li>\n\n\n\n<li>Identify the key roles in change management<\/li>\n\n\n\n<li>Develop power and influence maps to describe relationships<\/li>\n\n\n\n<li>Understand the strategies of working with different stakeholders<\/li>\n\n\n\n<li>Identify system factors that enable or prevent change<\/li>\n\n\n\n<li>Develop strategies to encourage systems thinking<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Change Management is a framework to methodically implement organizational change and prepare stakeholders for such change. Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Change Management Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"change-management-foundations","to_ping":"","pinged":"","post_modified":"2025-06-06 07:40:22","post_modified_gmt":"2025-06-06 12:40:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180163","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":180134,"post_author":"168509","post_date":"2025-01-09 08:37:30","post_date_gmt":"2025-01-09 14:37:30","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project-management-foundations\">Project Management Foundations<\/h2>\n\n\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts and explains basic terminology.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 10 Hours | 4 Modules<\/p>\n\n\n\n<p><strong>$299 for non-members | $269 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Project Management Foundations On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//project-management-foundations///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand common project management terminology<\/li>\n\n\n\n<li>Compare and contrast two common project management methodologies<\/li>\n\n\n\n<li>Describe the basics concepts of Waterfall project management<\/li>\n\n\n\n<li>Define Agile development and describe the Agile cycle<\/li>\n\n\n\n<li>Identify several prominent project management certification and accreditation programs<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//AMA-PCM-10-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-121058\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 10 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies--Waterfall and Agile--employed by successful project leaders and their organizations. <\/p>\n\n\n\n<p>It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Project Management Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"project-management-foundations","to_ping":"","pinged":"","post_modified":"2025-06-06 10:36:11","post_modified_gmt":"2025-06-06 15:36:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180134","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174253,"post_author":"168509","post_date":"2024-10-28 10:18:22","post_date_gmt":"2024-10-28 15:18:22","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-entrepreneurship\">Certificate in Entrepreneurship<\/h2>\n\n\n\n<p>This Certificate program introduces key issues in entrepreneurship for those looking to start a business on their own.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 5 Courses<\/p>\n\n\n\n<p><strong>$619<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//3//certificate-in-entrepreneurship/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own. What does it take to build and grow a business from scratch? What personal characteristics are shared by successful entrepreneurs? What types of resources are available to budding entrepreneurs, and where can you find them? Learners who complete this program will have the answers to those questions and others that are essential to the success of their businesses. This certificate is suitable for new business owners, as well as anyone considering the challenges of entrepreneurship.<\/p>\n\n\n\n<p>Skill level: Beginner<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//3//certificate-in-entrepreneurship/" target=\"_blank\" rel=\"noreferrer noopener\">Enroll today<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.<\/p>\n\n\n\n\n\n<p>This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.<\/p>\n\n\n\n\n\n<p>When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.<\/p>\n\n\n\n\n\n<p>This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.<\/p>\n\n\n\n\n\n<p>This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.<\/p>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Entrepreneurship","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-entrepreneurship","to_ping":"","pinged":"","post_modified":"2025-06-06 07:07:06","post_modified_gmt":"2025-06-06 12:07:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174253","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174221,"post_author":"168509","post_date":"2024-10-28 09:39:22","post_date_gmt":"2024-10-28 14:39:22","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-business-marketing\">Small Business Marketing<\/h2>\n\n\n\n<p>Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 27 Modules<\/p>\n\n\n\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Data-Driven Decision-Making for Marketers On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//data-driven-decision-making-for-marketers///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and implement an effective marketing plan for your small business<\/li>\n\n\n\n<li>Understand how a conversion funnel works and apply it for e-commerce<\/li>\n\n\n\n<li>Leverage social media platforms to strengthen your marketing campaign<\/li>\n\n\n\n<li>Identify the best social media influencers to benefit your marketing<\/li>\n\n\n\n<li>Apply SEO and keyword research to improve website visibility and traffic<\/li>\n\n\n\n<li>Interpret search analytics to recognize successful marketing resources<\/li>\n\n\n\n<li>Utilize content marketing as a promotional strategy<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Small Business Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"small-business-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:39:30","post_modified_gmt":"2025-06-06 15:39:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174221","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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Our on-demand training makes it easy to stay relevant and grow your skills wherever and whenever it fits your schedule. Hone your skills in digital marketing or earn a certificate in nonprofit management. Prove you know agile project management or equip yourself with the skills to be a conversion rate master. With new courses and certificate programs regularly added, AMA On-Demand Training is ready to meet your ongoing education needs.

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On-Demand Training

Certificate in Leadership for Women in Business

23-hour online self-paced certificate program
AMA

On-Demand Training

Managing Stakeholders Through Listening

Free for Members

Beginner | 2 Hours
AMA

On-Demand Training

Better Marketing Through Better Accessibility

Free for Members

Beginner/Intermediate | 1.5 Hours
Partner

On-Demand Training

Certificate in Creativity and Innovation

18-hour online self-paced certificate program
Partner

On-Demand Training

Introduction to Critical Thinking

Beginner | 7 Hours
Partner

On-Demand Training

Change Management Foundations

4 Hours | 3 Modules
Partner

On-Demand Training

Project Management Foundations

Beginner | 10 Hours
Partner

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Certificate in Entrepreneurship

5-course online self-paced certificate program
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On-Demand Training

Small Business Marketing

Beginner | 3 Hours | 11 Modules

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