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Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Module 1 focuses on web analytics concepts, important terms, and organizations and personnel who use web analytics. Dive into key performance indicators and hone in on segmentation strategies for categorizing website visitors. Apply what you've learned to discover how to plan and assess website business strategies using web analytics.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Module 2 explores reporting and dashboards related to web analytics. Come away with an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing and implement web analytics best practices.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand the difference between search engine optimization (SEO) and search engine marketing (SEM)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the difference between metrics and KPIs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover what segmentation is and how it can improve the usability of a website<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn landing page optimization best practices<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the importance of experimentation and testing in web analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to identify where a visitor is in the buying cycle and purchase funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how surveys and qualitative information is used in web analytics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151417,\"uuid\":\"e205cd7e-c384-4ac7-9bea-1db7c23d38b9\",\"type\":\"product\"}],\"buttonText\":\"Enroll NOw\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">SEO<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Marketing Funnel<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Paid Search (PPC)\",\"subhead\":\"On-Demand Training\",\"description\":\"Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.\",\"featuredImage\":{\"id\":128503,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Paid-Search_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/paid-search-ppc\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Web Analytics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"web-analytics","to_ping":"","pinged":"","post_modified":"2025-06-06 10:55:16","post_modified_gmt":"2025-06-06 15:55:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116066","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116056,"post_author":"109914","post_date":"2023-02-27 13:38:16","post_date_gmt":"2023-02-27 13:38:16","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/robin-worrall-FPt10LXK0cg-unsplash.jpg\",\"backgroundMediaId\":150912,\"backgroundFocalPoint\":{\"x\":0.39,\"y\":0.1}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-mobile-marketing\">Mobile Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Reach your audience where they are\u2014through their phones! Leverage mobile devices' unique benefits to make your mobile marketing responsive and across multi-channels to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"3b5a8296-9275-42a3-8ba0-2d1ab3248bb2\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"1f5660ba-f9de-4067-8b23-51b751b70293\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//mobile-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course introduces mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course will teach you how to leverage mobile devices' unique benefits to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Define mobile marketing and explain its benefits <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn about the key policies, guidelines, and\/or organizations in the mobile marketing industry<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify various methods for locating mobile users<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Distinguish mobile-dedicated websites from responsive design websites<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Consider how to choose the right mix of mobile marketing channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define key metric categories and explain the use of channel-specific metrics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"2151d71d-5e87-4e4c-b987-978e4836f587\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You'll gain access to this course for 90 days from purchase date\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Responsive Design<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Mobile Marketing<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Data Analytics\",\"subhead\":\"Certificate\",\"description\":\"Gain an overview of topics in statistics and their applications in various fields.\",\"featuredImage\":{\"id\":128515,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Certificate-in-Leadership_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-data-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Mobile Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mobile-marketing","to_ping":"","pinged":"","post_modified":"2025-06-06 10:29:26","post_modified_gmt":"2025-06-06 15:29:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116056","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116029,"post_author":"109914","post_date":"2023-02-27 13:34:00","post_date_gmt":"2023-02-27 13:34:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg\",\"backgroundMediaId\":139628} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization\">Conversion Rate Optimization<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Intermediate | 3 hours | 23 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"00e544a6-ab33-488f-948e-515e65a7ae7b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"c49e88c9-e474-4f85-b74e-53768b3fa27b\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//conversion-rate-optimization/">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand conversion rate and the many factors that contribute to it<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify strategies for enhancing conversion rates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Demonstrate successful application of the concepts learned to real-world scenarios<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"8a3c4a8e-3567-43bb-8110-3415eb2eb69b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from date of purchase\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">CRO<\/span> <span class=\"lozenge\">Marketing Strategy<\/span> <span class=\"lozenge\">Data Analysis<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"UX Design for Digital Marketers\",\"subhead\":\"On-Demand Training\",\"description\":\"Immerse yourself in UX design best practices to actively engage in meaningful conversations.\",\"featuredImage\":{\"id\":131995,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/On-Demand-Training_UX-Design-for-Digital-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Automation\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate lead nurturing from the first touchpoint to the purchase funnel\u2014ultimately informing and benefiting your future marketing automation decisions.\",\"featuredImage\":{\"id\":128498,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Marketing-Automation_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/marketing-automation\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Conversion Rate Optimization","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"conversion-rate-optimization","to_ping":"","pinged":"","post_modified":"2025-06-06 07:46:23","post_modified_gmt":"2025-06-06 12:46:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116029","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":115970,"post_author":"109914","post_date":"2023-02-23 22:21:21","post_date_gmt":"2023-02-23 22:21:21","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg\",\"backgroundMediaId\":139628} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-content-marketing\">Content Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Connect with your audience, and build your brand awareness and trust using content marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3.5 Hours | 24 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$119 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"d81f8cb1-8eca-40ed-8337-ab883d5800f7\",\"type\":\"product\"}],\"buttonText\":\"enroll now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"c29a5b2b-f1bd-4848-83e8-fe115572070c\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing the Content Marketing on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"http:////ama.org//lms//content-marketing///">access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course introduces content marketing\u2014a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Define content marketing, and explain how it relates to social media and SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>List the major types of content used in content marketing, and explain the strengths of each<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Articulate the advantages of audience targeting and audience segmentation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the process of channel management, and explain why it is important to furthering your marketing goals<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"eb9b1e29-8ceb-4351-9ff8-45d5c98bacff\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days following purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Content Marketing<\/span> <span class=\"lozenge\">Marketing Funnel<\/span> <span class=\"lozenge\">Content Development<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Brand Strategy 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.\",\"featuredImage\":{\"id\":128513,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Brand-Strategy-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"SEO 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.\",\"featuredImage\":{\"id\":128504,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_SEO-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/seo-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":133236,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/Content-Marketing-Certification_Web-Card-AMA-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Content Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"content-marketing","to_ping":"","pinged":"","post_modified":"2024-06-06 13:39:24","post_modified_gmt":"2024-06-06 18:39:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=115970","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":183523,"post_author":"168509","post_date":"2022-03-26 08:37:58","post_date_gmt":"2022-03-26 13:37:58","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/10\/business-5475661_1920.jpg\",\"backgroundMediaId\":89299,\"backgroundFocalPoint\":{\"x\":0.51,\"y\":0.58},\"className\":\"is-style-default\"} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-2025-trends-bundle-social-media-amp-ai-skills\">2025 Trends Bundle (Social Media & AI Skills)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$249 for non-members | $149 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Use code TRENDS2025 during checkout. Pricing will update in your cart once code is applied.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-social-media-trends\"><strong>About <\/strong>Social Media Trends<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It\u2019s hard for any social media manager to keep up!<br><br>Update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":183195,\"uuid\":\"3da60a8d-3521-49a0-8828-82fe5082c7ca\",\"type\":\"product\"}]} -->\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-trends-2025///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-ai-skills-and-trends\"><strong>About <\/strong>AI Skills and Trends<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape.<br><br>This session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":183253,\"uuid\":\"28ca6b01-ba09-4438-884d-259a5f23d0e9\",\"type\":\"product\"}]} -->\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//artificial-intelligence-ai-skills-and-trends-for-2025///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-700\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-700-background-color has-background\"><!-- wp:heading {\"textAlign\":\"center\",\"level\":3,\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color\" id=\"h-use-code-trends2025-during-checkout-to-receive-bundle-pricing\">Use <strong>code TRENDS2025 during checkout to receive bundle pricing.<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">Pricing will update in your cart once code is applied.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":183195,\"uuid\":\"25f75ee9-8371-443e-abb7-22ef15a25d25\",\"type\":\"product\"},{\"id\":183253,\"uuid\":\"0592862d-0b00-44a2-aeb2-13b8b49e06b0\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"\",\"heading\":\"\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|beige-100\"}}}},\"textColor\":\"beige-100\"} -->\n<p class=\"has-text-align-center has-beige-100-color has-text-color has-link-color\"><em>You will gain access to these courses for 90 days from purchase date.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? Completing this bundle's training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructors\">Meet Your Instructors<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:image {\"id\":85484,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//08//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-85484\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:image {\"id\":163451,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//07//Martin-Waxman-photo-2023.jpg?w=1024\%22 alt=\"\" class=\"wp-image-163451\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-martin-waxman\">Martin Waxman<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master\u2019s Thesis Award in 2019, entitled \u201cMy BFF is a Chatbot\u201d and the 2024 Thought Leader award from the Canadian Public Relations Society.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Programs\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Strategy\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.\",\"featuredImage\":{\"id\":167613,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Digital-Marketing-Strategy-2.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/digital-marketing-strategy\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"certificate program\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":168711,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Certificate-in-Copyediting-3.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"2025 Trends Bundle (Social Media & AI Skills)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"2025-trends-bundle-social-media-ai-skills","to_ping":"","pinged":"","post_modified":"2025-04-28 13:20:03","post_modified_gmt":"2025-04-28 18:20:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=183523","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":189327,"post_author":"168509","post_date":"2022-01-17 11:09:00","post_date_gmt":"2022-01-17 17:09:00","post_content":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-thank-you-for-choosing-the-ama-as-your-trusted-training-provider-to-continue-your-professional-certified-marketer-learning-journey\">Thank you for choosing the AMA as your trusted training provider to continue your Professional Certified Marketer learning journey.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Below you will find courses and training resources for Marketing Management, to assist with your PCM Renewal. Please note this PCM Renewal bundle covers CEU requirements for your <strong>previous PCM term<\/strong> and should not be attributed to your new term's credits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will have access to review these materials until July 31, 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Over the course of the next three years, you will be required to continue learning and log an additional 30 CEU credit hours in order to maintain your credential.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/tabs -->\n<!-- wp:ama\/tab {\"header\":\"AMA Membership\"} -->\n<!-- wp:paragraph -->\n<p>AMA Membership counts for 1 CEU per year of your membership. Not only is this an easy way to get your CEUs started, but members also receive access to like-minded communities, members-only webinars, toolkits, and discounted pricing across all of AMA's training, conferences, and events.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">Redeem your FREE 1YR of AMA Membership with code <strong>PCM_MEMBER<\/strong> during registration.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fmyama.force.com%2Ftrac_ProductFlow%3Fflow%3Dlogin&_ga=2.208656407.485081736.1599752199-2062477660.1598378741\%22 target=\"_blank\" rel=\"noreferrer noopener\">redeem your membership<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Membership Benefits Include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":180878,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//ama-members-only-webinars///" target=\"_blank\" rel=\"corporate\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//Member-only-Webinars.jpg?resize=1024,373\%22 alt=\"\" class=\"wp-image-180878\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":180879,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//toolkits// /" target=\"_blank\" rel=\"corporate\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//toolkits.jpg?resize=1024,374\%22 alt=\"\" class=\"wp-image-180879\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":180882,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//ama-academic-journals// /" target=\"_blank\" rel=\"corporate\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//journals.jpg?resize=1024,372\%22 alt=\"\" class=\"wp-image-180882\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">View All Membership benefits<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/tab -->\n\n<!-- wp:ama\/tab {\"header\":\"Toolkits, Articles, and Whitepapers\"} -->\n<!-- wp:column {\"width\":\"50%\",\"lock\":{\"move\":false,\"remove\":false}} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:file {\"id\":183671,\"href\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2025\/01\/AMA-Skills-Marketers-Need-2025-And-Beyond.pdf\",\"displayPreview\":true} -->\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//AMA-Skills-Marketers-Need-2025-And-Beyond.pdf/" type=\"application\/pdf\" 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class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1058325740\/4fb897bd5f\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1038680529\/6f5ce69b61\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1038680529\/6f5ce69b61\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1031967517\/e72cb8a22b\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1031967517\/e72cb8a22b\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1060605946\/1ac67e2199\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1060605946\/1ac67e2199\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1065564140\/ad0df9c7aa\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"wp-embed-aspect-21-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1065564140\/ad0df9c7aa\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1053497311\/6107b97a4c\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1053497311\/6107b97a4c\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/vimeo.com\/1052046740\/13bee4b20e\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/1052046740\/13bee4b20e\n<\/div><\/figure>\n<!-- \/wp:embed -->\n<!-- \/wp:ama\/tab -->\n<!-- \/wp:ama\/tabs -->","post_title":"PCM Marketing Management CEU Bundle","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"CEU","post_name":"pcm-marketing-management-ceu-bundle","to_ping":"","pinged":"","post_modified":"2025-03-17 13:02:20","post_modified_gmt":"2025-03-17 18:02:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=189327","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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Our on-demand training makes it easy to stay relevant and grow your skills wherever and whenever it fits your schedule. Hone your skills in digital marketing or earn a certificate in nonprofit management. Prove you know agile project management or equip yourself with the skills to be a conversion rate master. With new courses and certificate programs regularly added, AMA On-Demand Training is ready to meet your ongoing education needs.

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