In-Person Learning Archives - American Marketing Association https://www.ama.org/format/in-person-learning/ The Essential Community for Marketers Wed, 14 May 2025 13:49:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 In-Person Learning Archives - American Marketing Association https://www.ama.org/format/in-person-learning/ 32 32 158097978 AMA x Content Marketing World 2025 https://www.ama.org/events/conference/ama-x-content-marketing-world-2025/ Tue, 13 May 2025 21:31:26 +0000 https://www.ama.org/?post_type=ama_event&p=194425 Break Through The Noise Join AMA at the largest gathering of content marketers in the world. Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in […]

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]]> Break Through The Noise

Join AMA at the largest gathering of content marketers in the world. Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space.

For the past two years the Marketing Analytics & Data Science (MADS) program has been co-located with Content Marketing World. You’ll have the option to attend three MADS workshops as well as session tracks on Tuesday and Wednesday curated just for marketing analytics professionals during the CMWorld main conference.

AMA’s CEO Bennie Johnson and Vice President of Professional Development Molly Soat will be onsite along with other amazing talents to discuss the state of marketing and the content marketing landscape.

check out the full program

Monday, September 15 | 9:00 AM – 10:30 AM
The TL;DR Content Marketing Strategy Workshop

Are you looking for an overall introduction into the best practices strategy of modern content marketing? This 90-minute workshop will dive into the best practices of modern content marketing strategy. This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing.

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This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Learn MORE

AMA Members
Save $100

We’re excited to partner with Content Marketing Institute to get you great pricing for this event. Use the code “AMA2025” for $100 off All-Access, Main Conference or Digital Pass purchase.

REGISTER NOW

This event is hosted by Content Marketing Institute. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the conference.

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]]> 194425 2025 AMA-Sheth Foundation Early Career Consortium https://www.ama.org/events/academic/2025-ama-sheth-foundation-early-career-consortium-pre-tenure/ Fri, 08 Nov 2024 22:53:10 +0000 https://www.ama.org/?post_type=ama_event&p=175613 The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders Gustafsson and Markus Giesler,  this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in […]

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]]> The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders Gustafsson and Markus Giesler,  this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in hands-on, collaborative sessions designed to refine your research for top-tier journal submissions. The consortium will occur on February 13-14, 2025, in Phoenix, AZ, before and in conjunction with the 2025 AMA Winter Academic Conference.

This workshop offers a rare opportunity to learn directly from top scholars, gain invaluable feedback on your research and enhance your chances of publishing in high-impact journals. We look forward to your submission and an engaging, productive workshop!

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Excited about this event? Spread the word: #AMAShethEarlyCareer2025

How to Attend

This event is by invitation only, pending acceptance of your research, and is free of charge with registration to the 2025 AMA Winter Academic Conference.

Submission Guidelines and Details

We invite early career scholars who do not yet have tenure to submit an abstract for a paper they intend to target at a leading journal in the marketing field.

  • The abstract should clearly outline the key research questions, methodology, and potential contributions to the marketing literature
  • Word count: 300–500 words
  • Must target one of the major journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science)
  • Include your name, institutional affiliation, and current academic position

Please submit your abstract here by December 20, 2024. For inquiries, contact Anders Gustafsson at anders.gustafsson@bi.no or Markus Giesler at mgiesler@schulich.yorku.ca.

Why Attend?

Learn directly from leading marketing scholars and enhance your research for top-tier journal publications.

Build lasting relationships with your cohort of early career researchers in marketing.

Gain invaluable feedback on your work to maximize its impact in high-impact marketing journals.

Sharpen your contribution by dialoguing with editorial leaders from our field’s top journals.

Event Structure

The workshop will begin with Presentations by Experienced Researchers who have published in major journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) and/or served as editors or associate editors for these publications. These experts will share insights on navigating the publication process, choosing impactful research topics, and addressing key challenges in the field.

The second half of the workshop will be dedicated to an Interactive Session for Early Career Scholars. Participants will develop and refine their research ideas, receiving feedback from peers and experienced faculty. The goal is to help shape your research into a well-aligned paper for submission to a leading marketing journal and cover important topics such as career development.

A networking reception will take place the day prior to the consortium on February 13, 2025.

Eligibility

This workshop is open to scholars who have not yet secured tenure. Scholars from diverse backgrounds and disciplines are encouraged to apply.

Important Dates

  • Abstract submission deadline: December 20, 2024
  • Notification of acceptance: January 15, 2025
  • Application for travel grants deadline: January 30, 2025
  • Opening Reception: February 13, 2025
  • Workshop date: February 14, 2025

Travel Grant

There are a limited number of travel grants available. More information about the grants and an application form will be sent to all accepted participants. Note that in order to be eligible, the applicant must include the rationale for the request for travel support. The deadline to apply for a travel grant is January 30, 2025.

Please note that the funding is very limited.

Co-Chairs

Markus Giesler

Consumer Researcher & Professor of Marketing
Schulich School of Business – York University
Visit Profile: www.mgiesler.com

Anders Gustafsson

Research Professor – Department of Marketing
BI Norwegian Business School
Visit Profile: ama.marketing/AG

AMA Event Policies

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