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register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Launching an ELG Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"launching-an-elg-strategy","to_ping":"","pinged":"","post_modified":"2025-07-09 12:59:30","post_modified_gmt":"2025-07-09 17:59:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198942","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197034,"post_author":"110977","post_date":"2025-06-10 12:13:48","post_date_gmt":"2025-06-10 17:13:48","post_content":"<!-- wp:paragraph -->\n<p>Today\u2019s marketers are expected to do it all \u2014 build brand, generate leads, and drive measurable revenue impact all the way to closed-won. That\u2019s a big ask, especially when data is fragmented and teams are running in silos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To truly influence the entire funnel, marketers need to go beyond traditional ABM and adopt a full-funnel account-based experience (ABX) approach. When done right, ABX helps align sales and marketing, activate buyer signals, and turn engagement into real pipeline momentum.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us on July 17th at 12 PM CT as Evelyn Bozak, VP of Field Marketing, ZoomInfo<\/strong>, explores how marketers can lead the shift from siloed tactics to shared outcomes across marketing and sales. You\u2019ll learn how to activate buyer signals, orchestrate next-best actions, and grow programs that make a measurable impact on pipeline and revenue.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In this session, you\u2019ll learn how to:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Align marketing and sales around shared signals to drive consistent, measurable outcomes<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Leverage intent data and AI-powered insights to fuel next-best actions and optimize engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply proven ABX tactics that accelerate pipeline progression and increase marketing\u2019s impact on revenue<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the right metrics to measure and report on ABX program performance<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This session airs at 12 PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//DMKXbr?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Smash the Silo, Sync the Funnel: ABX That Moves Revenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breaking-down-silos-how-marketers-can-power-full-funnel-abx","to_ping":"","pinged":"","post_modified":"2025-06-20 11:29:06","post_modified_gmt":"2025-06-20 16:29:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197034","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199384,"post_author":"149178","post_date":"2025-07-10 11:36:34","post_date_gmt":"2025-07-10 16:36:34","post_content":"<!-- wp:paragraph -->\n<p>From major sporting events to music festivals, esports tournaments, and pop culture moments, brands are investing heavily in sponsorships. However, accurately tracking their visibility and impact has remained a challenge. As people\u2019s attention gravitates toward visual content in the form of images, videos, and livestreams, forward-thinking marketers are evolving their sponsorship and partnership strategies to ensure they can monitor their impact across all forms of media. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, industry experts share the latest tactics that leading companies are using to harness the power of large-scale events to better reach their target audiences. Hear real stories of how marketing pros track brand presence by monitoring logo placements, branded visuals, and social conversation at scale - and, crucially, how to translate that data into meaningful ROI metrics after the event ends.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join the session to learn about:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to follow fast-moving conversations around cultural moments<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why text-first social listening is no longer an option when tracking brand impact<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to prove sponsorship ROI that goes beyond impressions and mentions<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//xem2b2/">Register Now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Capturing Cultural Moments - How to Measure Brand Impact with Social Listening","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capturing-cultural-moments-how-to-measure-brand-impact-with-social-listening","to_ping":"","pinged":"","post_modified":"2025-07-10 11:36:57","post_modified_gmt":"2025-07-10 16:36:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199384","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":198832,"post_author":"110977","post_date":"2025-07-01 13:24:57","post_date_gmt":"2025-07-01 18:24:57","post_content":"<!-- wp:paragraph -->\n<p>Ready to turn attention into action? Join us for an insight-packed webinar that reveals how TV advertising drives real, measurable digital engagement\u2014and how you can maximize every media dollar. We\u2019ll unpack powerful findings from Spectrum Reach\u2019s latest multiscreen research, \u201cHow TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights.\u201d <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll discover exactly how and when consumers respond after seeing an ad\u2014thanks to groundbreaking deterministic attribution\u2014and why certain programming, like sports, delivers up to 25% higher engagement. Plus, attendees will get actionable guidance on applying these attribution insights directly to their creative, unlocking new ways to drive stronger consumer response. You\u2019ll leave ready to build smarter, more impactful campaigns that deliver across every screen. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How to perfect your media mix to drive results.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Unlock your optimal daypart for your target audience.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The link between TV ad exposures and consumer action on digital devices.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What is your sweet spot for frequency.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//7vLQGR?RefId=CTA2\%22>Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-tv-drives-web-engagement-learnings-from-multiscreen-attribution-insights","to_ping":"","pinged":"","post_modified":"2025-07-01 13:25:02","post_modified_gmt":"2025-07-01 18:25:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198832","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":198795,"post_author":"110977","post_date":"2025-07-01 09:36:29","post_date_gmt":"2025-07-01 14:36:29","post_content":"<!-- wp:paragraph -->\n<p>As AI technology grows, so does the need for human insight and creativity. Employers are demanding durable soft skills, like critical thinking, creativity, resilience, adaptability, and agile minds that are transferable across roles and industries. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Do you know what your competencies are or how to improve them?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll discover a revolutionary new Career Readiness Assessment that quantifies soft skills and creates Personal Development Plans, all from running a simulated marketing division. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through this process you will:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>See what real marketing decisions can reveal about your strengths and weaknesses, with insights backed by quantitative analysis of your game play;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn about the individualized feedback you will receive on 24 key metrics, including critical thinking, problem solving, deductive reasoning, innovation, initiative, and learning agility;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover how you would be compared to tens of thousands of other marketers; and<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Encounter a professional development plan that organizes goals, identify strengths and weak spots, and sets priorities for you to ensure efficient, focused and SMART goal achievement.\u00a0<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Professionals who have used our competency assessments will also share their journeys to uncover their strengths and areas to improve, tailor their growth journeys, and achieve targeted career goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//VMMZlM?RefId=CTA2\%22>Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Unlock Your Professional Marketing Potential","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlock-your-professional-marketing-potential","to_ping":"","pinged":"","post_modified":"2025-07-01 09:36:33","post_modified_gmt":"2025-07-01 14:36:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=198795","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":199396,"post_author":"110977","post_date":"2025-07-10 12:25:21","post_date_gmt":"2025-07-10 17:25:21","post_content":"<!-- wp:paragraph -->\n<p>Email marketing is evolving\u2014and your strategy should too. In this webinar, we\u2019ll show you how AI is reshaping the way marketers build, send, and optimize campaigns. No more generic blasts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll learn how to deliver personalized, 1:1 messaging that drives higher opens, clicks, and conversions\u2014without adding manual work. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What you\u2019ll take away:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Why batch-and-blast is hurting your engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How AI helps you segment smarter and personalize at scale<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Proven tactics for integrating AI into your email workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Success stories from marketers who made the switch\u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re a solo marketer or part of a larger team, you\u2019ll walk away with actionable ways to bring your email strategy into the AI era.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available for six months on-demand. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//EvdYq9?RefId=CTA2\%22>register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"From Batch-and-Blast to 1:1 Messaging: How AI is Redefining Email Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing","to_ping":"","pinged":"","post_modified":"2025-07-10 12:25:25","post_modified_gmt":"2025-07-10 17:25:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=199396","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197624,"post_author":"43028","post_date":"2025-06-16 08:18:09","post_date_gmt":"2025-06-16 13:18:09","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for this free virtual event on September 16, where marketers will explore how to get the most value from their MarTech stack.<\/strong> From digital tools and content platforms to AI, performance tracking, and strategic planning, you\u2019ll hear from experts on what\u2019s working and what\u2019s next. Whether you\u2019re refining your current setup or looking to scale, you\u2019ll walk away with tangible insights you can apply right away.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Frameworks for evaluating and optimizing your current MarTech stack<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Best practices for integrating emerging tools like AI into your workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for aligning tech choices with team goals and marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into content creation and project management platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of tools that boost performance and ROI<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Optimizing Your MarTech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-optimizing-your-martech","to_ping":"","pinged":"","post_modified":"2025-06-16 09:09:59","post_modified_gmt":"2025-06-16 14:09:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197624","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197628,"post_author":"43028","post_date":"2025-06-16 08:35:15","post_date_gmt":"2025-06-16 13:35:15","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for a free virtual event designed to help marketers navigate the ever-evolving digital landscape.<\/strong> This conference will explore the latest digital marketing strategies, trends, and tools that are driving results today from paid media and SEO to social, email, and analytics. Whether you're refining your strategy or looking to scale your efforts, you'll walk away with actionable insights to apply immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Up-to-date strategies for engaging audiences across digital channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into performance-driven content and campaign planning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Trends and forecasts shaping the future of digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for optimizing paid, owned, and earned media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world examples of what\u2019s working in SEO, email, and analytics today<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"Virtual Conference: Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-digital-marketing-4","to_ping":"","pinged":"","post_modified":"2025-06-16 09:09:52","post_modified_gmt":"2025-06-16 14:09:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197628","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197630,"post_author":"43028","post_date":"2025-06-16 08:46:20","post_date_gmt":"2025-06-16 13:46:20","post_content":"<!-- wp:paragraph -->\n<p><em>Registration for this event is free and will open soon!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Join us for a free virtual conference that looks ahead to what\u2019s next in marketing.<\/strong> Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year\u2014from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you're planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Key marketing trends to watch in the year ahead<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights into how AI and tech will reshape marketing roles and workflows<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Predictions for evolving consumer behavior and expectations<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for aligning strategy with brand values and business goals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tools to help guide planning, budgeting, and innovation<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: The Year Ahead in Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-the-year-ahead-in-marketing-3","to_ping":"","pinged":"","post_modified":"2025-06-16 09:09:48","post_modified_gmt":"2025-06-16 14:09:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197630","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":197255,"post_author":"149178","post_date":"2025-06-11 13:56:45","post_date_gmt":"2025-06-11 18:56:45","post_content":"<!-- wp:paragraph -->\n<p>Ready to make video a seamless, collaborative part of your marketing workflow? Join PlayPlay\u2019s Content Marketing Manager Brittany Du Bois and Social & Content Leader Rhonda Hughes for a high-energy session packed with practical strategies and real-world examples for building a video content engine\u2013no matter your team size or industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They\u2019ll break down:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The essentials of video-first marketing: Key trends and stats that shape how audiences consume content today.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to get started fast: There\u2019s no need to start from scratch. Learn to audit existing content and repurpose assets.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Video formats for inspiration: Explore examples of talking-head videos, company culture content, live explainers, animated explainers, and more.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to boost collaborative creation: Clear guidance on involving subject matter experts, empowering internal champions, and making participation an exciting opportunity (and not a headache!).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Content creation best practices: A few video tips and tricks to ensure your video content captures attention.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re new to video or looking to streamline your existing process, you\u2019ll leave with actionable tactics, fresh ideas, and the confidence to get your team involved in making great content!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar will air at 12PM CT and will be available on-demand for six months.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//bylZDr/" target=\"_blank\" rel=\"noreferrer noopener\">rEGISTER <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Winning with Video: How to Build a Collaborative Content Engine That Works","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"winning-with-video-how-to-build-a-collaborative-content-engine-that-works","to_ping":"","pinged":"","post_modified":"2025-06-24 10:12:23","post_modified_gmt":"2025-06-24 15:12:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=197255","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":196618,"post_author":"149178","post_date":"2025-06-05 16:41:36","post_date_gmt":"2025-06-05 21:41:36","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through December 17, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Success in event planning comes from strategic methodology, not chance. In this exclusive webinar, AMA and Cvent unveil the blueprint behind consistently successful events through the Repeatable Events Formula. We'll showcase real-world examples from industry leaders who have mastered the art of replicable excellence, demonstrating how systematic approaches transform one-time successes into predictable wins.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you're managing annual conferences, recurring corporate gatherings, or regular customer events, you'll see firsthand how implementing a repeatable formula becomes the difference-maker in sustainable event success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Register today and gain actionable strategies, time-saving templates, and proven methodologies that will revolutionize your approach to event planning.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//ed8b33c7-44d9-4f78-9781-5a7cdd623a44//sessions/" target=\"_blank\" rel=\"noreferrer noopener\">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Master the Repeatable Events Formula and Drive Engagement with your Target Audience","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-the-repeatable-events-formula-and-drive-engagement-with-your-target-audience","to_ping":"","pinged":"","post_modified":"2025-06-17 14:36:28","post_modified_gmt":"2025-06-17 19:36:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=196618","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":195182,"post_author":"110977","post_date":"2025-05-21 08:59:31","post_date_gmt":"2025-05-21 13:59:31","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through Deceber 12, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This interactive session will kick off with a 30-minute keynote presentation from a distinguished thought leader, offering expert insights into how today\u2019s technology tools are transforming the way we work, collaborate, and deliver value. Gain practical strategies and a clearer perspective on integrating the right tools to streamline operations and boost productivity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following the keynote, two of our top sponsors will each present a 20-minute live demo of their cutting-edge tech products. Experience firsthand how these solutions can enhance workflows, improve team performance, and support your organization\u2019s goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t miss this opportunity to explore powerful tools that can elevate your business operations. Whether you\u2019re in marketing, operations, or product development, this demo day is designed to equip you with the knowledge to choose and use tech more strategically.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//98390d28-241f-4076-b1ec-f481aeb83305//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Technology Tools to Succeed in Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"technology-tools-to-succeed-in-marketing","to_ping":"","pinged":"","post_modified":"2025-06-12 13:41:08","post_modified_gmt":"2025-06-12 18:41:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=195182","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":194393,"post_author":"149178","post_date":"2025-05-06 18:21:24","post_date_gmt":"2025-05-06 23:21:24","post_content":"<!-- wp:paragraph -->\n<p>In today\u2019s fast-paced and competitive B2B landscape, understanding buyer intent is more important than ever.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for an insightful session, presented in partnership with the AMA, where we'll dive deep into the signals that drive a stronger pipeline and help your marketing strategies deliver measurable results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This session will provide actionable strategies for demand generation, growth, and ABM professionals, guiding you on how to better align marketing efforts with sales to increase conversions and accelerate business growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don't miss out on learning how to harness intent data and create conversion-ready campaigns that resonate with your audience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What you'll learn: <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Discover how to prioritize intent data to gain a deeper understanding of your prospects' needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to craft conversion-ready campaigns that engage and nurture high-quality leads.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to align marketing strategies with sales efforts to drive pipeline and accelerate revenue growth.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 1PM CT and will be available on-demand after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////goldcastevents.registration.goldcast.io//webinar//505a6fa8-8801-4df5-a152-8232edf5169e?utm_medium_tmp=email&utm_source_tmp=ama&utm_campaign_tmp=mayinsider#Registration\" target=\"_blank\" rel=\"noreferrer noopener\">Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Compass Masters: How to Navigate Buying Signal Wilderness","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"compass-masters-how-to-navigate-buying-signal-wilderness-description","to_ping":"","pinged":"","post_modified":"2025-05-07 16:21:54","post_modified_gmt":"2025-05-07 21:21:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=194393","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":194390,"post_author":"149178","post_date":"2025-05-06 17:52:58","post_date_gmt":"2025-05-06 22:52:58","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through December 4, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a marketing and communications leader, you know the importance of demonstrating how marketing contributes to revenue, growth and strategic business goals. But when your audience isn\u2019t fluent in marketing and communications metrics, even the most impressive results can get lost in translation.Join us for an insight-packed webinar where we'll break down how to translate marketing metrics into language that resonates across departments. You'll learn how to tailor your reporting, tell a compelling data-driven story, and build trust with cross-functional teams by connecting marketing and communications performance to business outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What you\u2019ll learn:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Which marketing and comms KPIs matter most to non-marketing stakeholders<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tips for simplifying complex data into clear, actionable insights<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Proven techniques for aligning with sales, finance, HR, and leadership<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This session is designed for marketers looking to strengthen cross-functional alignment and position marketing as a strategic growth driver within their organizations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//f00b7a5a-a985-4ffd-946e-355bc579033d/" target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Translating Marketing Metrics for Non-Marketers: How to Communicate Impact & ROI Effectively\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"translating-marketing-metrics-for-non-marketers-how-to-communicate-impact-roi-effectively","to_ping":"","pinged":"","post_modified":"2025-06-04 14:39:16","post_modified_gmt":"2025-06-04 19:39:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=194390","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":194032,"post_author":"149178","post_date":"2025-05-01 11:54:22","post_date_gmt":"2025-05-01 16:54:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through November 13, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>What really drives better inbox placement, opens, and clicks<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There\u2019s an art to writing emails people actually want to open, and a science to making sure they land in the inbox in the first place. In this clear, practical session, we\u2019re bringing together two top minds in email marketing to help you master both.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Jay Schwedelson, world-renowned email marketing expert at the helm of the Guru Conference and the Do This, Not That podcast, and founder of SubjectLine.com, will show you the art\u2014how to craft subject lines and content that stand out, drive engagement, and avoid the delete button.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Then John Peters, Deliverability Manager at Emma by Marigold, will uncover the science \u2014everything going on behind the scenes that affects whether your emails even make it to the inbox. He\u2019ll explain things like sender reputation, authentication, and new email rules from Gmail and Yahoo in plain English, so you know what to do (and what to avoid).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll walk away with:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A better understanding of how email delivery actually works<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Real-world tips for writing emails that get opened and clicked<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Simple steps to avoid the spam folder and improve results<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re sending for a franchise location, a university department, a nonprofit organization, or any organization with a growing email list \u2013  this session is for you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//c7ac561f-d076-4685-9ccb-75f4f8211941//sessions//183b63c0-d4c0-4c0e-b43a-ce361542c1a0/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Art meets science: How to build a high-impact email strategy that gets results","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"art-meets-science-how-to-build-a-high-impact-email-strategy-that-gets-results","to_ping":"","pinged":"","post_modified":"2025-05-13 14:19:21","post_modified_gmt":"2025-05-13 19:19:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=194032","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193961,"post_author":"149178","post_date":"2025-04-29 18:23:16","post_date_gmt":"2025-04-29 23:23:16","post_content":"<!-- wp:paragraph -->\n<p><strong><em>This free event is now available for on-demand registration and access through November 22, 2025. Once registered, the on-demand content will become available.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Brands need local and personalized media relationships to provide advertising expertise on the marketplace and the markets they serve. This nuanced knowledge coupled with high-quality data and media inventory, gives advertisers the precision, scalability, and flexibility to tailor strategies that help connect effectively with audiences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this engaging discussion on effective media strategies for reaching local audiences, hear from hear from Spectrum Reach and WG Communications Group about the critical elements needed for success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How do you fine tune your strategy for local audiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What to look for when it comes to inventory <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Why to look beyond last touch attribution<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//86012e99-c483-4f37-902e-ef4e0d2e7abd/" target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"How Effective is Your Media Strategy for Reaching Local Audiences?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-effective-is-your-media-strategy-for-reaching-local-audiences","to_ping":"","pinged":"","post_modified":"2025-05-22 16:13:07","post_modified_gmt":"2025-05-22 21:13:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193961","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193926,"post_author":"110977","post_date":"2025-04-29 14:47:39","post_date_gmt":"2025-04-29 19:47:39","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through December 3, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Traditional pedagogy is built on the textbook chapter \u2013 read it, validate the reading with a quiz. It's not working. Students aren\u2019t reading, and they aren\u2019t preparing for class.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s not the professor or the student\u2019s fault. The problem is the format.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, we take a closer look at what happens when faculty rethink the learning experience by designing their courses for how students actually learn: through discussion and critical thinking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ll hear from Dr. Tawnya Means (Assistant Dean for Educational Innovation at Gies College of Business), Rebecca Sullivan (Marketing Faculty at MSU\u2019s Broad College of Business), and the team at Breakout Learning, creators of the NextBook\u2014a new courseware and pedagogical approach built to support peer learning and deeper insights into critical thinking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//95308bd5-242f-49c9-a10a-0cc068954a82//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand how to design AI-resilient, collaborative activities that deepen student engagement and critical thinking<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>See how marketing faculty are customizing NextBooks to align with their own course goals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Gain exposure to real-world examples from classes using scenario-based learning and discussion-based assessment<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore the use of AI to reduce prep time, streamline grading, and surface data on student learning<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"MSU Brings Discussion to the Center of the Learning Experience: How To Integrate AI to Transform Student Engagement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"msu-brings-discussion-to-the-center-of-the-learning-experience-how-to-integrate-ai-to-transform-student-engagement","to_ping":"","pinged":"","post_modified":"2025-06-03 14:29:35","post_modified_gmt":"2025-06-03 19:29:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193926","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":193612,"post_author":"110977","post_date":"2025-04-24 09:24:34","post_date_gmt":"2025-04-24 14:24:34","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through November 29, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover how to transform and accelerate your content supply chain with Adobe GenStudio. You'll learn how you can drive innovation across your brand\u2019s entire content lifecycle to streamline content creation, delivery, and measurement. Through insights shared by Adobe, you'll learn how to empower your organization to deliver personalized customer experiences at scale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//afc55ed1-2f0c-45a9-96be-91164e81c068//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Understand how Adobe\u2019s integrated solution - Adobe GenStudio \u2013 can help your organization transform your end-to-end content supply chain. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how innovations across the CSC enable efficient and scalable content operations.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Gain actionable insights on content creation delivery, and measurement.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->","post_title":"Unlocking Adobe's Top 5 Content Supply Chain Innovation Pillars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlocking-adobes-top-5-content-supply-chain-innovation-pillars","to_ping":"","pinged":"","post_modified":"2025-05-29 13:30:57","post_modified_gmt":"2025-05-29 18:30:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=193612","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":192930,"post_author":"110977","post_date":"2025-04-15 08:58:28","post_date_gmt":"2025-04-15 13:58:28","post_content":"<!-- wp:paragraph -->\n<p><br><strong>This free event is now available for on-demand registration and access through November 21, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AI isn\u2019t just a time-saving tool \u2014 it\u2019s a power-up for marketers who need to drive precise, efficient, and aligned campaigns. But the real impact comes when marketing and sales use AI together to act on buying signals, surface intent, and personalize outreach at scale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, we\u2019ll dig into the latest research on how high-performing teams are adopting AI and using it to build smarter campaigns. You\u2019ll learn how marketers can lead the charge: Leveraging AI to pinpoint in-market buyers, orchestrate campaigns around real-time signals, and partner with sales to turn insights into action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//eb49eb98-a485-40a8-ac9a-20818d29f19e//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-session-takeaways-will-include\"><strong>Key Session Takeaways will include:<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Understand <\/strong>the latest trends in AI adoption and effectiveness across sales and marketing teams.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Learn<\/strong> how marketers can support sales in using AI for smarter prospecting, personalized outreach, and pipeline acceleration.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Explore best practices<\/strong> for integrating AI into go-to-market strategies and team workflows.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Discover how to align AI<\/strong> insights across sales and marketing to drive efficiency and boost revenue growth<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"State of AI: Turning Buyer Signals into Pipeline\u2014A Marketer\u2019s Playbook for Smarter Go-to-Market Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-ai-in-sales-marketing-bridging-the-gap-for-revenue-growth","to_ping":"","pinged":"","post_modified":"2025-05-22 08:16:18","post_modified_gmt":"2025-05-22 13:16:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=192930","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":192554,"post_author":"168509","post_date":"2025-04-10 09:17:36","post_date_gmt":"2025-04-10 14:17:36","post_content":"<!-- wp:image {\"id\":175752,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//11//Earn-two-globally-recognized-credentials-1.png?w=1024\%22 alt=\"\" class=\"wp-image-175752\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-digital-marketing-certification-process-and-get-your-questions-answered\">Explore the Digital Marketing Certification Process and Get Your Questions Answered!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you're considering our dual <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///">Digital Marketing Certification<\/strong><\/a>, but want to know more about the program before making the commitment to enroll, this free webinar is for you. Talk to our team in real-time, and learn how the <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing Pro certification<\/a> can help you advance your career. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Education experts from the AMA and our partners at the Digital Marketing Institute (DMI) will walk you through the certification learning experience. You'll experience the course interface, sample modules and all the key features that enhance your overall learning experience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Bring your questions and leave more confident in understanding how you can gain your digital marketing certification credentials.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//professional-diploma-in-digital-marketing-ama-dmi-dual-certification-april-virtual-open-day?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_open_day_referral\%22 target=\"_blank\" rel=\"noreferrer noopener\">sign up today<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Digital Marketing Certification - Open House","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-certification-open-house","to_ping":"","pinged":"","post_modified":"2025-04-10 09:29:27","post_modified_gmt":"2025-04-10 14:29:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=192554","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":192391,"post_author":"110977","post_date":"2025-04-09 11:03:00","post_date_gmt":"2025-04-09 16:03:00","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through November 8, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Struggling with slow approvals, scattered tools, and disorganized marketing workflows? Discover how marketing workflow automation can streamline content production, optimize campaign management, and unify your martech stack. Join us to see how Wrike\u2019s automation tools can help your marketing team work smarter, not harder.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//e7c8d799-acd6-495e-a80f-d3983bfaddde//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways:<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Accelerate Content Production <\/strong>\u2013 Automate task assignments, approvals, and feedback loops to keep projects moving.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimize Campaign Management<\/strong> \u2013 Structure workflows to manage multiple campaigns seamlessly and improve cross-team collaboration.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Unify Your Tech Stack<\/strong> \u2013 Integrate disconnected tools to increase visibility, reduce inefficiencies, and enhance performance tracking.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"Unlocking Efficiency: The Power of Marketing Workflow Automation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unlocking-efficiency-the-power-of-marketing-workflow-automation","to_ping":"","pinged":"","post_modified":"2025-05-08 13:25:24","post_modified_gmt":"2025-05-08 18:25:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=192391","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":190125,"post_author":"149178","post_date":"2025-03-20 11:48:22","post_date_gmt":"2025-03-20 16:48:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through October 17, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Businesses today face increased competition, evolving consumer expectations, convenience, and the rise of digital transformation. In this webinar, hear from Jeanette Geer, Senior Director of Healthcare Category and Client Development at Spectrum Reach, joined by James Pennington, CEO and Gina Kurtz, Business Operations Director at Rubicon Dental Associates as they explore how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition. You will learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How data-driven and personalized campaigns to create meaningful brand connections.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to use scale, audience targeting, HIPAA compliance (where relevant), and measurement to prove performance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to use addressable targeting for relevant segments and performance tracking is tied to business outcomes. <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//e924282c-b4e1-4bf1-88a0-a24cd7ad5350//sessions//7b1ce62b-1e04-427c-b069-60a5dd356c6b/" target=\"_blank\" rel=\"noreferrer noopener\">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Navigating Growth and Patient Acquisition Through Effective Marketing Strategies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"navigating-growth-and-patient-acquisition-through-effective-marketing-strategies","to_ping":"","pinged":"","post_modified":"2025-04-17 14:16:06","post_modified_gmt":"2025-04-17 19:16:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=190125","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":188025,"post_author":"110977","post_date":"2025-03-07 08:28:37","post_date_gmt":"2025-03-07 14:28:37","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 26, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If your organization is facing any of these challenges, it may be time to rethink your marketing model:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Are teams or departments independently procuring too many platforms?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Is it hard for leadership to enforce consistent branding and messaging?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Are list management and segmentation becoming cumbersome?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Does your organization need better control over who can create and edit campaigns?<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Join this webinar to explore strategies that empower your teams to deliver the right message to the right audience at the right time\u2014across email, social, SMS, digital ads, and more. In this session, you'll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Enhance list management, segmentation, and unsubscribe processes for better audience engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Maintain brand consistency across departments, teams, and business units<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>\u00a0Streamline your marketing tech stack and operations\u2014while reducing costs<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2e37408e-01a0-4118-a87d-4689908a0b53//ondemand/">View on-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186667,"post_author":"149178","post_date":"2025-02-26 16:53:03","post_date_gmt":"2025-02-26 22:53:03","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 18, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Video is more powerful than ever\u2014but managing it shouldn\u2019t slow you down.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for an exclusive deep dive into MediaValet\u2019s cutting-edge video tools, built to revolutionize how you organize, find, and repurpose video content at the speed of consciousness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What You\u2019ll Learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Audio Video Intelligence<\/strong> \u2013 Instantly detect faces, objects, and on-screen text, while generating transcripts and subtitles in 50+ languages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Seamless Video Trimming<\/strong> \u2013 Cut through the clutter. Extract and share the exact clips you need\u2014no extra software required.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Next-Level Collaboration<\/strong> \u2013 Say goodbye to scattered files and endless searching. <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>MediaValet transforms video management into a seamless, high-speed operation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are you ready to amplify the power of video and up your content game? Secure your spot now and take control of your video content like never before.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//OxaE58/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Amplify the Power of Video with Next-Level Digital Asset Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amplify-the-power-of-video-with-next-level-digital-asset-management","to_ping":"","pinged":"","post_modified":"2025-03-18 16:40:10","post_modified_gmt":"2025-03-18 21:40:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186667","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186560,"post_author":"149178","post_date":"2025-02-26 12:23:34","post_date_gmt":"2025-02-26 18:23:34","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 27, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Student stories have the power to captivate and convert, but only when they're crafted with intention. Too often, student stories (or \"case studies\") fall flat due to generic messaging, uninspired narratives, or simply a general vibe of inauthenticity.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll learn: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"is-style-default\"} -->\n<ul class=\"wp-block-list is-style-default\"><!-- wp:list-item -->\n<li>How to create dynamic stories that grab attention, spark emotion, and inspire action. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Share tactics to help you craft and promote stories that people not only want to read but feel compelled to share. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover how to turn real student experiences into your school's most compelling marketing asset -Learning Outcomes <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Finding the best stories hidden in your student body. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Adopting a reusable story structure that works Incorporating numbers and metrics into stories without losing the human touch.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Creating emotional impact and making stories memorable. <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b2aca274-5c4c-4225-bcf6-a3ba5aac6b15//sessions//61bf905e-13b8-4107-ae4f-c6185279ef48/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"From Boring to Bingeable: How to Write Student Stories That Stick\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-boring-to-bingeable-how-to-write-student-stories-that-stick","to_ping":"","pinged":"","post_modified":"2025-03-27 14:32:00","post_modified_gmt":"2025-03-27 19:32:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186560","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186540,"post_author":"110977","post_date":"2025-02-26 10:17:49","post_date_gmt":"2025-02-26 16:17:49","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 25, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they\u2019re already behind.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We saw this happen with digital marketing in the early 2010s\u2014skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, it\u2019s happening again with Performance TV (Connected TV\/OTT).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s the difference: Undergraduate audiences are already there. Gen Z is consuming more video than any generation before them, and platforms like YouTube, streaming TV, and TikTok have become their primary sources for content. Marketers outside of higher ed know this\u2014and they\u2019re investing heavily in Performance TV. Meanwhile, universities are still treating TV like a broad awareness tool instead of a high-intent, precision-targeted enrollment driver.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>\"TV is expensive!\" \"Commercials don\u2019t drive leads!\" \"TV is for branding, not enrollment!\"<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sound familiar? The reality is, Performance TV isn\u2019t just branding\u2014it\u2019s a performance marketing powerhouse.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Universities that move fast on Performance TV are gaining a competitive edge\u2014and the results speak for themselves. Schools that integrated this channel into their marketing strategy are seeing increased website traffic, more inquiries, and a surge in applications. Whether they are facing declining enrollment or simply looking for a competitive edge, these institutions are proving that streaming TV isn\u2019t optional anymore. It\u2019s the next big shift in enrollment marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//0099220f-edba-44cf-9afe-1e5e6909e2a6//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Change the Freakin' Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"change-the-freakin-channel","to_ping":"","pinged":"","post_modified":"2025-03-25 13:26:59","post_modified_gmt":"2025-03-25 18:26:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186540","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":185759,"post_author":"149178","post_date":"2025-02-19 18:27:08","post_date_gmt":"2025-02-20 00:27:08","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 21, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Good news! B2B buyers are consuming more content than ever. The bad news? They\u2019re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ll show you how in this webinar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>NetLine\u2019s latest State of B2B Content Consumption and Demand Report uncovers new insights, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>7.9 million first-party leads delivered in 2024<\/strong>\u2014a record-breaking 27% YoY surge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>The Consumption Gap widened by 7+ hours<\/strong>\u2014buyers are slowing down, so your follow-up strategy needs to speed up.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>Playbooks drive the highest purchase intent<\/strong>\u2014115% more likely to signal a buying decision.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>C-suite engagement jumped 27% YoY<\/strong>\u2014but earning their attention (and keeping it) is a different challenge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what does that mean for you? Stop guessing. Start optimizing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what you\u2019ll learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>Which content formats actually drive the most action<\/strong> (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How to work with (not against) the Consumption Gap<\/strong>\u2014your leads are moving slower, so your nurture and follow-up game needs to be sharper.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How to spot high-intent buyers faster,<\/strong> so your team spends less time chasing and more time closing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How marketing and sales can win together,<\/strong> using data to personalize outreach, re-engage leads, and close deals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This isn\u2019t theory\u2014this is the real data, the real trends, and the real strategies you need to dominate 2025. Register now, because if you\u2019re not using these insights, your competitors will be. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//930f6877-8821-4e9d-843b-a0efbf2a8a7b//schedule/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"The 2025 State of B2B Content Consumption: What\u2019s Changing, What\u2019s Working, and What You Need to Do Now","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-2025-state-of-b2b-content-consumption-whats-changing-whats-working-and-what-you-need-to-do-now","to_ping":"","pinged":"","post_modified":"2025-03-21 14:24:49","post_modified_gmt":"2025-03-21 19:24:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=185759","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":185721,"post_author":"110977","post_date":"2025-02-19 15:25:20","post_date_gmt":"2025-02-19 21:25:20","post_content":"<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-harnessing-data-automation-and-analytics-to-drive-business-impact\">Harnessing data, automation, and analytics to drive business impact<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A Gartner study revealed that in 2025, large organizations will turn to AI for generating 30% of their outbound marketing messages. Over the past year, AI has evolved from being an enabler to an autonomous driver of marketing transformation. Brands are now using AI to analyze vast data streams, automate decision-making, and optimize performance at every touchpoint. The rapid adoption of AI-powered tools is reshaping customer engagement, campaign management, and CX intelligence.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To drive measurable business impact, marketing leaders must focus on three key areas \u2014 AI-led efficiency, automated optimization, and data unification. To stay ahead, brands must move beyond traditional strategies and harness AI as a catalyst for marketing innovation.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us at the <strong>Sprinklr and AMA Bootcamp: Marketing Transformation in the Age of AI<\/strong> to explore cutting-edge AI applications, industry best practices, and the future of intelligent marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":120561,\"width\":\"479px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//Sprinklr-Logo-PrimaryUse-Positive-RBG.png?w=1024\%22 alt=\"\" class=\"wp-image-120561\" style=\"width:479px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-4-live-sessions-30-minutes-each-immersive-learning\">4 Live Sessions. 30 Minutes Each. Immersive Learning<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Who says marketing transformation needs to be slow? In just four power-packed sessions, dive deep into how AI is reshaping campaign management, brand intelligence, and multi-channel optimization. Learn how to harness AI-powered automation, unify data, and use real-time analytics to drive measurable business impact. Walk away with practical strategies to stay ahead in an AI-first marketing landscape.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"textAlign\":\"left\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=https://www.ama.org/"https:////cvent.me//GelaYw/">Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":120575,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//2023_Social-Media-Tech-Boocamp-Sprinklr_Gift-Card.png?w=620\%22 alt=\"\" class=\"wp-image-120575\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>A drawing will be held after the remaining 3 sessions for a <strong>$75 Amazon gift card<\/strong>. There will be 3 winners per session.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Watch the on-demand sessions for a chance to win a <strong>$25 Amazon gift card<\/strong>. There will be 10 winners per on-demand session.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Disclaimer<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional with Manager+ designation in an organization with more than 1k employees. Due to high demand, we are unable to accommodate admins, HR professionals, students, and self-employed professionals at this time.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Modification or Cancellation. AMA reserves the right to modify, discontinue, or change the draw anytime during the webinar series.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Please reach out to AMA or your Sprinklr account executive for more details<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Brand<\/strong> and <strong>marketing leaders<\/strong> ready to transform their marketing strategies by investing in AI  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social media leads <\/strong>eager to hyper-personalize content marketing with AI  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product <\/strong>and <strong>insights leaders<\/strong> looking to drive growth with data-driven decisions <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Digital leads<\/strong> wanting to scale and evolve their social media technology to stay relevant  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Paid media buyers<\/strong> and <strong>analysts<\/strong> looking to optimize their media investments with AI  <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Sprinklr and AMA Bootcamp Series: Marketing Transformation in the Age of AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-ai-bootcamp-series-2025-in-partnership-with-sprinklr","to_ping":"","pinged":"","post_modified":"2025-03-24 13:08:26","post_modified_gmt":"2025-03-24 18:08:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=185721","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182733,"post_author":"110977","post_date":"2025-01-27 13:15:04","post_date_gmt":"2025-01-27 19:15:04","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 12, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As AI expands how students discover and select educational programs, University of Iowa CMO Ali Yildirim and Everspring CMO Michael Bell share their blueprint for authentic brand presence in the evolving digital landscape. These pioneering marketing leaders will deliver a power-packed session on optimizing digital presence for AI-powered student search without sacrificing institutional voice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Roll up your sleeves with industry leaders and walk away with actionable tools to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Create content strategies that preserve institutional voice while optimizing for AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Implement technical optimizations for enhanced visibility in AI search<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply proven strategies from real-world AI search success stories<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build scalable frameworks for consistent, high-impact content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Put our exclusive optimization guide to work immediately<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Don't miss this unique opportunity to learn directly from two of higher education's most innovative CMOs as they share their vision for enrollment success in the AI era.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//691fbb98-9831-4c48-b4d1-2c95ee2aa445//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Authenticity in an AI-Driven World: How to Stand Out Without Selling Out","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"authenticity-in-an-ai-driven-world-how-to-stand-out-without-selling-out","to_ping":"","pinged":"","post_modified":"2025-02-12 13:16:30","post_modified_gmt":"2025-02-12 19:16:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182733","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182367,"post_author":"149178","post_date":"2025-01-23 17:22:38","post_date_gmt":"2025-01-23 23:22:38","post_content":"<!-- wp:paragraph -->\n<p>The \u201csame old marketing\u201d will no longer work in 2025. The marketers that hit their pipeline targets in the new year, will be the ones that break out of old habits, to create audience experiences that their audiences love.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session you will learn easy to implement tactics and strategies to re-imagine your webinar programs to more effectively engage, connect and ultimately convert prospects into customers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Create engaging webinar formats<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Personalize audience experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Re-purpose webinars into new actionable content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build audiences through an on-demand strategy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s time to break out of old habits and drive real success in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"http:////www.on24.com//resources//asset//5-webinar-trends-transform-marketing//?utm_medium=sponsored-webinar&utm_source=vendor&utm_campaign=Q1-2025-03-06-AM-SP-WBNR-AMA-5-Webinar-Trends&utm_content=Q1-2025-03-06-AM-SP-WBNR-AMA-5-Webinar-Trends&utm_contrib=AMA&utm_region=AM\%22>Register <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"5 Webinar Trends for 2025 That Will Transform Your Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-webinar-trends-for-2025-that-will-transform-your-marketing","to_ping":"","pinged":"","post_modified":"2025-03-07 14:28:19","post_modified_gmt":"2025-03-07 20:28:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182367","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182169,"post_author":"110977","post_date":"2025-01-22 16:05:06","post_date_gmt":"2025-01-22 22:05:06","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 13, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are your marketing automation workflows truly driving results, or are they stuck in surface-level tactics? With 75% of companies planning to increase their marketing automation budgets in 2025, mastering advanced strategies is no longer optional\u2014it\u2019s essential. In this advanced-level webinar, we\u2019ll dive into the \u201cB2B State of Marketing Automation\u201d report by Ascend2, uncovering trends, challenges, and untapped opportunities that will define 2025. From multi-channel customer journey orchestration to AI-driven optimization, this session will provide actionable strategies and practical frameworks to elevate your automation success.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1207a704-27bf-485f-8efd-19eb91dd3192//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>The Hits:<\/strong> Explore trends like AI-powered predictive scoring and increased data quality. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The Misses: <\/strong>Identify pitfalls such as underutilized features and misaligned workflows. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The Opportunities: <\/strong>Unlock the full potential of predictive analytics and advanced segmentation.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"Marketing Automation in 2025: The Hits, The Misses, and The Opportunities\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-automation-in-2025-the-hits-the-misses-and-the-opportunities","to_ping":"","pinged":"","post_modified":"2025-02-13 13:38:37","post_modified_gmt":"2025-02-13 19:38:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182169","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182098,"post_author":"110977","post_date":"2025-01-22 12:56:47","post_date_gmt":"2025-01-22 18:56:47","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 25, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us on February 25th with a 90-minute virtual gathering that promises to be an insightful exploration into the intersection of artificial intelligence and marketing and a conversation about the tools that drive efficiency in both areas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kicking off the event, our distinguished thought leader will take the stage for an engaging 30-minute presentation, offering invaluable insights and strategies on leveraging AI in marketing practices. Attend to gain a deeper understanding of how AI is reshaping the marketing landscape and discover actionable tactics and tools to stay ahead in the industry. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following the thought-provoking keynote, three esteemed sponsors will showcase their cutting-edge AI products through dynamic 20-minute product demos. Explore firsthand how these solutions are changing marketing strategies, driving efficiency, and enhancing customer engagement. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don't miss this unique opportunity to immerse yourself in the world of AI-powered marketing and gain a competitive edge in today's dynamic business environment. Join us to unlock the limitless potential of artificial intelligence for your marketing endeavors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2971b93e-d82a-46eb-b123-8fec0f04c106//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Leading with AI in Marketing and the Tools to Succeed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"leading-with-ai-in-marketing-and-the-tools-to-succeed","to_ping":"","pinged":"","post_modified":"2025-02-26 08:55:38","post_modified_gmt":"2025-02-26 14:55:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182098","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":179256,"post_author":"149178","post_date":"2024-12-23 01:27:37","post_date_gmt":"2024-12-23 07:27:37","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through July 15, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Struggling to keep your emails out of spam folders, boost open rates, or deliver real ROI from your campaigns? You\u2019re not alone. Many marketers face these challenges as they try to scale their email strategies in an increasingly competitive landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join GetResponse, in partnership with the American Marketing Association (AMA), for an exclusive webinar packed with actionable insights to overcome these obstacles and thrive in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover how GetResponse\u2019s advanced tools\u2014backed by over 25 years of email marketing expertise\u2014can help you master engagement, improve deliverability, and maximize ROI. From leveraging AI-powered content to automating personalized campaigns, this session will equip you with everything you need to succeed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re a seasoned marketer or just getting started, this webinar will provide the tools and strategies you need to stay ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Key Takeaways:<\/em><\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Leverage AI for ROI<\/strong>: Understand how GetResponse\u2019s AI-driven tools can optimize your campaigns and deliver measurable results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Top Trends for 2025<\/strong>: Discover the latest email marketing trends and how to integrate them into your strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Boost Engagement<\/strong>: Learn to craft personalized campaigns that capture attention and foster connections.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Master Deliverability<\/strong>: Insider tips to ensure your emails reach inboxes and maintain sender credibility.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Maximize Conversions<\/strong>: Explore proven techniques to turn email subscribers into loyal customers.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//d35e5b4d-939d-4318-a8d8-9c64d1a86693//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Email Marketing Mastery for 2025: Boost Engagement, Deliverability, and ROI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-marketing-mastery-for-2025-boost-engagement-deliverability-and-roi","to_ping":"","pinged":"","post_modified":"2025-01-15 13:28:00","post_modified_gmt":"2025-01-15 19:28:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=179256","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":177719,"post_author":"43028","post_date":"2024-12-05 12:56:24","post_date_gmt":"2024-12-05 18:56:24","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-unlock-the-power-of-ai-in-marketing\">Unlock the Power of AI in Marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>As AI continues to transform the marketing landscape, staying ahead of the curve is essential for success. This virtual conference will provide marketers with the tools and strategies needed to leverage AI for smarter, more effective campaigns. From automating processes to personalizing customer experiences, you\u2019ll discover how AI can drive efficiency and innovation in your marketing efforts. Join industry experts as they explore the latest trends, tools, and best practices in AI-driven marketing to help you unlock new opportunities and elevate your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>This event will be available on-demand for six months after the conclusion of the live virtual conference.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//1eBdAb/">ALready registered? login here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Harnessing AI for Smarter Campaigns<\/strong>: Learn how to integrate AI tools into your marketing strategy to automate processes, enhance personalization, and drive more targeted efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data-Driven Decision Making<\/strong>: Discover how AI can help you analyze vast amounts of data, providing insights to make informed decisions and optimize marketing performance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AI-Powered Predictive Analytics<\/strong>: Explore how AI can forecast consumer behavior, predict market trends, and help you stay ahead of the competition with proactive, data-driven strategies.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measuring AI Impact<\/strong>: Learn how to track and measure the effectiveness of AI-driven marketing campaigns using advanced analytics and actionable insights to prove ROI and marketing success.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":193586,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-artificial-intelligence\/0w8a9843\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"focalPoint\":{\"x\":0.48,\"y\":0.65},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//meganlieu///">\"\"\"\"Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Artificial Intelligence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-artificial-intelligence","to_ping":"","pinged":"","post_modified":"2025-05-14 10:14:19","post_modified_gmt":"2025-05-14 15:14:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=177719","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174515,"post_author":"43028","post_date":"2024-10-31 08:53:26","post_date_gmt":"2024-10-31 13:53:26","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-growth-driven-strategies-for-demand-generation-in-202-5\"><strong>Growth-Driven Strategies for Demand Generation in 202<\/strong>5<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><em>Join this event at no cost\u2014<strong>registration is free<\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As competition intensifies and digital marketing continues to advance, capturing and nurturing demand is critical to sustained growth. With diverse channels and ever-evolving customer expectations, it\u2019s essential to leverage strategies that engage, convert, and build loyalty throughout the buyer journey.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2025 and beyond.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//2ZzbnZ/">already registered? access the virtual conference<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Effective Demand Generation Techniques:<\/strong> Learn the latest strategies to create, capture, and nurture demand across multiple channels, maximizing lead generation and streamlining the path to conversion.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data-Driven Growth Insights:<\/strong> Discover how to leverage analytics and customer insights to identify high-impact opportunities, optimize campaigns, and drive scalable growth for your organization.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimized Customer Journeys:<\/strong> Gain tools to build seamless, personalized journeys that engage prospects from first touch to conversion, improving retention and fostering brand loyalty.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Innovative Growth Tactics:<\/strong> Explore creative, growth-focused approaches in digital marketing that enhance brand presence, expand market reach, and amplify revenue potential.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":196786,\"mediaLink\":\"https:\/\/www.ama.org\/events\/virtual-conference\/virtual-conference-demand-gen-growth-marketing\/untitled-design-2025-06-06t150024-662\/\",\"mediaType\":\"image\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Untitled-design-2025-06-06T150024.662.png?w=1024\%22 alt=\"\" class=\"wp-image-196786 size-full\" style=\"object-position:50% 50%\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">June 10, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\",\"fontSize\":\"medium\"} -->\n<p class=\"has-white-color has-text-color has-link-color has-medium-font-size\">\"AI- Powered Customer Experience: Super charging Integrated Marketing for Unprecedented Growth\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-keynote-ivo-lukas\">Keynote: <strong>Ivo Lukas<\/strong> <\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">CEO\/Founder, 24Notion + Angel Investor | <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\",\"fontSize\":\"medium\"} -->\n<p class=\"has-white-color has-text-color has-link-color has-medium-font-size\"><strong>Guest: Dain Hansen<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Director of Global Demand, Google Cloud Marketing<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Beige 100\",\"slug\":\"beige-100\",\"color\":\"#e4e4e4\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->","post_title":"Virtual Conference: Demand Gen\/Growth Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-demand-gen-growth-marketing","to_ping":"","pinged":"","post_modified":"2025-06-09 15:27:23","post_modified_gmt":"2025-06-09 20:27:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174515","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173594,"post_author":"43028","post_date":"2024-10-18 11:41:17","post_date_gmt":"2024-10-18 16:41:17","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-winning-strategies-for-higher-education-marketers-in-2025\">Winning Strategies for Higher Education Marketers in 2025<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em> <em>All sessions will be recorded and available on-demand for six months after airing.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions. As competition for student enrollment grows and digital marketing continues to evolve, it's essential to stay on the cutting edge of strategies that resonate with prospective students and drive enrollment success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for this free virtual conference, where you'll gain practical tools and actionable insights designed to enhance your recruitment, engagement, and retention efforts in the 2025 school year and beyond. Learn from industry leaders and connect with fellow professionals to navigate the unique challenges of higher education marketing in today's landscape.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//omX8gK/">Already REgistered? Login here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Enrollment Funnel Optimization<\/strong>: Discover strategies to fine-tune every stage of the student enrollment journey, from awareness to application.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalized Student Engagement<\/strong>: Learn how to create tailored marketing campaigns that resonate with prospective students and their unique needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leveraging Data for Student Success<\/strong>: Explore how data-driven insights can improve both marketing strategies and student retention rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Innovative Recruitment Techniques<\/strong>: Gain practical knowledge on the latest trends in digital and content marketing to attract and convert more prospective students.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":191588,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-marketing-in-higher-education-3\/vi-candidate-photo\/\",\"mediaType\":\"image\",\"imageFill\":true,\"focalPoint\":{\"x\":0.42,\"y\":0.28},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//VI-Candidate-Photo.jpg?w=692\%22 alt=\"\" class=\"wp-image-191588 size-full\" style=\"object-position:42% 28%\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 29, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-vicky-irwin\"><strong>Vicky Irwin<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Senior Director, Consultancy, Times Higher Education<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":192261,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-marketing-in-higher-education-3\/image20250408131655\/\",\"mediaType\":\"image\",\"imageFill\":true,\"focalPoint\":{\"x\":0.47,\"y\":0.4},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Image20250408131655.png?w=474\%22 alt=\"\" class=\"wp-image-192261 size-full\" style=\"object-position:47% 40%\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 29, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-fiona-morrison\"><strong>Fiona Morrison<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Director, Strategic Marketing, Times Higher Education<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":129477,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/2023-ama-symposium-for-the-marketing-of-higher-education\/2023-ama-higher-ed-committee-bill-campbell\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//07//2023-AMA-Higher-Ed-Committee-Bill-Campbell.png?w=500\%22 alt=\"\" class=\"wp-image-129477 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-bill-campbell\"><strong>Bill Campbell<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Vice President of Operations & Communications, Chatham University<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":129968,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/2023-ama-symposium-for-the-marketing-of-higher-education\/parrot_teresa-8x10-5694\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Parrot_Teresa-8x10-5694-e1690429245576.jpg?w=1024\%22 alt=\"\" class=\"wp-image-129968 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-dr-teresa-valerio-parrot-apr\"><strong>Dr. Teresa Valerio Parrot, APR<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Principal, TVP Communications<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Blue 900\",\"slug\":\"blue-900\",\"color\":\"#19314F\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Marketing in Higher Education","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-marketing-in-higher-education-3","to_ping":"","pinged":"","post_modified":"2025-04-29 11:03:06","post_modified_gmt":"2025-04-29 16:03:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173594","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173589,"post_author":"43028","post_date":"2024-10-18 11:26:00","post_date_gmt":"2024-10-18 16:26:00","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-next-level-marketing-success-awaits\">Next-Level Marketing Success Awaits<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>In today's data-driven world, mastering analytics and measurement is key to marketing success. This virtual conference will equip marketers with the tools and insights needed to harness data effectively, optimize campaigns, and measure impact. From tracking performance metrics to understanding advanced analytics techniques, you'll gain the knowledge to drive informed decisions and boost ROI. Join industry experts as they explore the latest trends in data analysis, measurement tools, and strategies to take your marketing to the next level.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date. <\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//m88WZm/">Already Registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Data-Driven Decision Making<\/strong>: Learn how to leverage analytics to make informed marketing decisions that drive performance and optimize ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Advanced Measurement Techniques<\/strong>: Discover cutting-edge tools and methodologies to track, measure, and evaluate the effectiveness of your marketing efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Predictive Insights<\/strong>: Explore how to use predictive analytics to anticipate trends, consumer behavior, and market shifts for proactive strategy development.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Proving Marketing Impact<\/strong>: Master the art of demonstrating the value of your marketing campaigns through actionable metrics and clear reporting strategies.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":186193,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-analytics-measurement\/scott-taylor-headshot1-2\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Scott-Taylor-Headshot1-1.png?resize=1024,874\%22 alt=\"\" class=\"wp-image-186193 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">March 11, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-scott-taylor\"><strong>Scott Taylor<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">The Data Whisperer, MetaMeta Consulting<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Beige 100\",\"slug\":\"beige-100\",\"color\":\"#e4e4e4\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Analytics & Measurement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-analytics-measurement","to_ping":"","pinged":"","post_modified":"2025-03-14 13:44:23","post_modified_gmt":"2025-03-14 18:44:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173589","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":168255,"post_author":"43028","post_date":"2024-08-26 17:35:07","post_date_gmt":"2024-08-26 22:35:07","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-preparing-for-the-future-of-marketing\">Preparing for the Future of Marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As the marketing landscape continues to evolve, it's essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we'll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Industry experts will lead discussions on the most pressing topics, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you're focused on digital marketing, brand management, or customer engagement, this conference will provide you with the tools and knowledge to make the most of the year ahead.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//5gg0QR/">Already registered? Login here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"100%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\"><!-- wp:group {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}},\"typography\":{\"fontSize\":\"100px\"}},\"backgroundColor\":\"white\",\"textColor\":\"black\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-black-color has-white-background-color has-text-color has-background has-link-color\" style=\"font-size:100px\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Trends to Watch:<\/strong> Identify the key trends that will shape the marketing industry in the coming year and learn how to leverage them for success.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Strategic Insights:<\/strong> Gain actionable insights into the latest strategies and approaches that will help you stay competitive in a rapidly evolving market.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Adapting to Change:<\/strong> Understand the challenges and opportunities presented by new technologies and shifting consumer behaviors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Expert-Led Sessions:<\/strong> Hear from industry leaders who will share their experiences and perspectives on what's next in marketing.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":149771,\"mediaLink\":\"https:\/\/www.ama.org\/events\/collegiate\/2024-ama-international-collegiate-conference\/ama-ceo-bennie-johnson\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"focalPoint\":{\"x\":0.58,\"y\":0.36},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//benniejohnson/">\"\"\"\"

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From small group cohorts to large virtual trainings, our live learning covers a wide variety of topics suited to the needs of modern marketers. Whether you are building your knowledge foundation or seeking enhanced skills, our live training offers insights and will equip you with tools to succeed.

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